The one line on the landing page written by a person rather than by a product.
Where it goes, and why not the footer
Under the search, not in the footer. In the footer it would have been true and unread. It does its work at the moment someone is deciding whether to trust a page full of government statistics — and that moment is when they are looking at the search box.
How it is set
Set apart from the marketing copy around it without shouting: display face, a step down in size, and a short brand rule instead of a bullet or an emoji, so it reads as a signature rather than another feature bullet.
No italic. Manrope ships no italic in the loaded weights, so font-style would be synthesised into a slant — the same reason .heroEmph explicitly resets it.
Measured 7.26:1 light, 8.86:1 dark.
One deliberate constraint
It is the only claim of its kind on the page, and it is stated exactly once.
Every other trust signal here is about the data's provenance — checkable against the DfE and Ofsted. This one is about who built the site, and is not checkable. So it gets said plainly once and never repeated, which is the opposite of what "Official & trusted" was doing two commits ago: claiming something about the site that wasn't true, in the same visual slot.
Worth being explicit, since it is a factual claim about you rather than about the data: I have taken it at face value. If the authorship is ever shared or handed on, this line needs revisiting — it is not the kind of copy that ages silently.
Verification
tsc clean, 159/159 unit tests, build green. Rendered and measured through the offline harness at 1440 and 390 in both themes.
> Built for parents, by a parent.
The one line on the landing page written by a person rather than by a product.
## Where it goes, and why not the footer
Under the search, not in the footer. In the footer it would have been true and unread. It does its work at the moment someone is deciding whether to trust a page full of government statistics — and that moment is when they are looking at the search box.
## How it is set
Set apart from the marketing copy around it without shouting: display face, a step down in size, and a short brand rule instead of a bullet or an emoji, so it reads as a signature rather than another feature bullet.
No italic. Manrope ships no italic in the loaded weights, so `font-style` would be synthesised into a slant — the same reason `.heroEmph` explicitly resets it.
Measured **7.26:1** light, **8.86:1** dark.
## One deliberate constraint
It is the only claim of its kind on the page, and it is stated exactly once.
Every other trust signal here is about the data's provenance — checkable against the DfE and Ofsted. This one is about who built the site, and is not checkable. So it gets said plainly once and never repeated, which is the opposite of what "Official & trusted" was doing two commits ago: claiming something about the site that wasn't true, in the same visual slot.
Worth being explicit, since it is a factual claim about you rather than about the data: I have taken it at face value. If the authorship is ever shared or handed on, this line needs revisiting — it is not the kind of copy that ages silently.
## Verification
`tsc` clean, 159/159 unit tests, build green. Rendered and measured through the offline harness at 1440 and 390 in both themes.
🤖 Generated with [Claude Code](https://claude.com/claude-code)
"Built for parents, by a parent." — the one line on the page written by a
person rather than by a product.
Placed under the search rather than in the footer, which is where it would
have been true and unread. It does its work at the moment someone is deciding
whether to trust a page full of government statistics, which is the moment
they are looking at the search box.
Set apart without shouting: display face, a step down in size, and a short
brand rule in place of a bullet. No italic — Manrope ships none in the loaded
weights, so font-style would be synthesised into a slant, the same reason
.heroEmph resets it.
Deliberately the only claim of its kind on the page. Every other trust signal
here is about the data's provenance and is checkable against the DfE and
Ofsted; this one is about who built it, and is not. So it is stated once,
plainly, and never repeated — the opposite of the "Official & trusted" line it
now sits near, which claimed something about the site that was not true.
Measured 7.26:1 in the light theme and 8.86:1 in dark.
Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
tudor
merged commit d5f3fdf0f9 into main2026-08-15 08:00:47 +00:00
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The one line on the landing page written by a person rather than by a product.
Where it goes, and why not the footer
Under the search, not in the footer. In the footer it would have been true and unread. It does its work at the moment someone is deciding whether to trust a page full of government statistics — and that moment is when they are looking at the search box.
How it is set
Set apart from the marketing copy around it without shouting: display face, a step down in size, and a short brand rule instead of a bullet or an emoji, so it reads as a signature rather than another feature bullet.
No italic. Manrope ships no italic in the loaded weights, so
font-stylewould be synthesised into a slant — the same reason.heroEmphexplicitly resets it.Measured 7.26:1 light, 8.86:1 dark.
One deliberate constraint
It is the only claim of its kind on the page, and it is stated exactly once.
Every other trust signal here is about the data's provenance — checkable against the DfE and Ofsted. This one is about who built the site, and is not checkable. So it gets said plainly once and never repeated, which is the opposite of what "Official & trusted" was doing two commits ago: claiming something about the site that wasn't true, in the same visual slot.
Worth being explicit, since it is a factual claim about you rather than about the data: I have taken it at face value. If the authorship is ever shared or handed on, this line needs revisiting — it is not the kind of copy that ages silently.
Verification
tscclean, 159/159 unit tests, build green. Rendered and measured through the offline harness at 1440 and 390 in both themes.🤖 Generated with Claude Code