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fix(seo): crawl hygiene and a per-family sitemap index (W1) #110

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tudor merged 5 commits from feat/seo-crawl-hygiene-main into main 2026-08-20 22:23:10 +00:00
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TudorandClaude Opus 5 2208ad93c1 feat(seo): split the sitemap into a per-family index
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Search Console reports coverage per submitted sitemap, so one file per page
family is what will make W2's location pages measurable when they land. The
index's lastmod is generation time, which is the correct semantic there —
unlike on a <url>, where it would be a claim we cannot support.

Children sit under /sitemaps/ because Next only treats a whole bracketed path
segment as dynamic; a route folder named sitemap-[...parts] would be read as a
literal static segment and never match. Confirmed by the build output, which
lists /sitemaps/[...parts] as a dynamic route.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
 2026-08-20 23:15:00 +01:00
TudorandClaude Opus 5 24f3cb4c65 fix(seo): submit only school pages that have something to show 
Drops the schools with neither results nor an Ofsted grade, adds /admissions
which was never listed, replaces the invented priority and changefreq with a
lastmod taken from each school's Ofsted date.

lastmod is omitted where no date is known rather than defaulted to now. An
always-now lastmod is a claim Google learns to distrust; absent honestly
means unknown.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
 2026-08-20 23:15:00 +01:00
TudorandClaude Opus 5 3816b92d06 fix(seo): noindex parameterised comparisons, keep bare /compare 
25,193 schools make ~317 million pairs. The bare page stays indexable as the
landing page for the head term; the parameter space goes noindex, follow so
its outbound links still count.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
 2026-08-20 23:15:00 +01:00
TudorandClaude Opus 5 51ce2d6373 fix(seo): declare a canonical on every route 
The homepage read eleven search params and declared no canonical, so every
filter combination was a crawlable near-duplicate of the page we most want to
rank. Rankings and admissions declared none either.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
 2026-08-20 23:15:00 +01:00
TudorandClaude Opus 5 5ddc7314fd fix(seo): canonicalise on the www host, which is the one that serves 200 
The apex 301s to www at Cloudflare, but metadataBase, the school-page
canonical, robots.txt's Sitemap: line and the sitemap's own <loc> entries all
named the apex. Every one of those pointed Google at a redirect.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
 2026-08-20 23:15:00 +01:00