fix(places): a locality collision must not break the sitemap

Sitemap regeneration failed on staging. 'richmond' in the curated locality
list collides with the GIAS town Richmond in North Yorkshire (37 schools), the
registry raised, and the admin endpoint 500d — taking down sitemap generation
for all 25,000 school pages over one bad row of curated data.

The guard now skips the colliding locality and logs an error. Skipping still
achieves what the guard was for — a locality never silently shadows a town —
without letting curated data break the site. That matters beyond this bug:
GIAS town names change with no code change here, so a raise could fire
spontaneously in production later.

Also removes four localities that were London boroughs rather than districts.
Hackney, Islington, Greenwich and Ealing are local authorities with 104, 72,
108 and 115 schools and already have authority pages; a locality defined by
two or three outcodes would have been a partial near-duplicate of one — the
thin-content failure the two-namespace design exists to avoid. A test now
guards the whole borough list.

Validated against the live corpus: 15 localities, no town collisions, no
authority duplicates, all 15 clear the threshold.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj

.gitignore

@@ -8,3 +8,6 @@ pipeline/transform/.user.yml
 
 # Playwright MCP scratch output (screenshots, console logs, page snapshots)
 .playwright-mcp/
+
+# Playwright run artefacts written when the suite is run from the repo root
+test-results/

backend/app.py

@@ -7,6 +7,7 @@ Uses real data from UK Government Compare School Performance downloads.
 import hashlib
 import re
 from contextlib import asynccontextmanager
+from datetime import datetime, timezone
 from typing import Optional
 
 import numpy as np
@@ -34,6 +35,7 @@ from .data_loader import (
     search_schools_typesense,
 )
 from .data_loader import get_data_info as get_db_info
+from .places import build_place_registry
 from .schemas import METRIC_DEFINITIONS, RANKING_COLUMNS, SCHOOL_COLUMNS
 from .utils import clean_for_json, convert_to_native
 
@@ -48,11 +50,20 @@ PHASE_GROUPS: dict[str, set[str]] = {
     "all-through": {"all-through"},
 }
 
-BASE_URL = "https://schoolcompare.co.uk"
+# Must match SITE_URL in nextjs-app/lib/site.ts. The apex 301s to www, and a
+# sitemap <loc> that redirects wastes a crawl on every URL it lists.
+BASE_URL = "https://www.schoolcompare.co.uk"
 MAX_SLUG_LENGTH = 60
 
-# In-memory sitemap cache
+# In-memory sitemap cache: name -> XML. Populated on startup and by the admin
-_sitemap_xml: str | None = None
+# regenerate endpoint after a pipeline run.
+_sitemaps: dict[str, str] | None = None
+
+# Built from the same DataFrame the sitemap uses, so places and sitemap can
+# never describe different corpora. Reset by the same admin endpoint.
+_place_registry: dict | None = None
+
+VALID_PLACE_KINDS = ("town", "locality", "authority", "outcode")
 
 
 def _slugify(text: str) -> str:
@@ -70,43 +81,191 @@ def _school_url(urn: int, school_name: str) -> str:
     return f"/school/{urn}-{slug}"
 
 
-def build_sitemap() -> str:
+# Routes worth submitting that are not a school page. /admissions was missing
-    """Generate sitemap XML from in-memory school data. Returns the XML string."""
+# from the sitemap entirely despite being a static, indexable guide.
-    df = load_school_data()
+STATIC_SITEMAP_PATHS = ("/", "/rankings", "/compare", "/admissions")
 
-    static_urls = [
+
-        (BASE_URL + "/",          "daily",   "1.0"),
+# A page has something a search result could state if any of these is present
-        (BASE_URL + "/rankings",  "weekly",  "0.8"),
+# in any year. Shared by _has_publishable_data and the per-school check in
-        (BASE_URL + "/compare",   "weekly",  "0.8"),
+# _school_sitemap_rows so the two can never drift.
+_PUBLISHABLE_FIELDS = ("rwm_expected_pct", "attainment_8_score", "ofsted_grade")
+
+
+def _has_publishable_data(row) -> bool:
+    """True when a school page has something a search result could state.
+
+    A school with no results in any year and no Ofsted grade renders an empty
+    page. Submitting it spends crawl budget and drags the corpus-wide quality
+    signal down, so it stays out of the sitemap. The page itself still resolves
+    for anyone who has the URL.
+    """
+    for field in _PUBLISHABLE_FIELDS:
+        value = row.get(field)
+        if value is not None and not pd.isna(value):
+            return True
+    return False
+
+
+def _url_element(loc: str, lastmod: str | None = None) -> str:
+    """One <url> entry. No priority or changefreq — Google ignores both."""
+    body = f"<loc>{loc}</loc>"
+    if lastmod:
+        body += f"<lastmod>{lastmod}</lastmod>"
+    return f"  <url>{body}</url>"
+
+
+def _school_sitemap_rows(df) -> list[str]:
+    """A <url> element per school that has something to show.
+
+    lastmod comes from the school's Ofsted date where there is one and is
+    omitted otherwise. An always-now lastmod is a claim Google learns to
+    distrust; an absent one honestly means "unknown".
+    """
+    if df.empty or "urn" not in df.columns or "school_name" not in df.columns:
+        return []
+
+    rows: list[str] = []
+    seen: set[int] = set()
+
+    # Publishable is a property of the SCHOOL, not of its latest row.
+    #
+    # The first cut tested the latest year's row alone, which quietly dropped
+    # every school that has results in its history but a null row for the most
+    # recent year — a school that stopped reporting, or whose figures were
+    # suppressed for small-cohort disclosure. The Mallard Academy (150367) is
+    # the case that caught it: real KS2 results for 2015-16 through 2018-19,
+    # then null rows for 2022-23 onward. Its page shows all four years; the
+    # sitemap omitted it. Roughly 220 schools were affected.
+    publishable_cols = [c for c in _PUBLISHABLE_FIELDS if c in df.columns]
+    publishable: set[int] = (
+        set(df.loc[df[publishable_cols].notna().any(axis=1), "urn"].astype(int))
+        if publishable_cols else set()
+    )
+
+    # Latest row per URN first, so a school's most recent Ofsted date wins.
+    ordered = df.sort_values("year", ascending=False) if "year" in df.columns else df
+
+    for _, row in ordered.iterrows():
+        urn = int(row["urn"])
+        if urn in seen:
+            continue
+        seen.add(urn)
+        if urn not in publishable:
+            continue
+
+        lastmod = None
+        ofsted_date = row.get("ofsted_date")
+        if ofsted_date is not None and not pd.isna(ofsted_date):
+            lastmod = pd.Timestamp(ofsted_date).date().isoformat()
+
+        rows.append(_url_element(
+            BASE_URL + _school_url(urn, str(row["school_name"])), lastmod))
+
+    return rows
+
+
+# Sitemaps cap at 50,000 URLs per file. 10,000 keeps a child small enough to
+# scan by eye in Search Console, which is the point of splitting at all:
+# coverage is reported per submitted sitemap, so one file per page family is
+# what makes an indexation problem attributable to a family.
+SITEMAP_CHUNK_SIZE = 10_000
+
+# Children are served under /sitemaps/ because Next.js only treats a whole
+# bracketed path segment as dynamic — a route folder named "sitemap-[...parts]"
+# is read as a literal static segment and never matches.
+SITEMAP_CHILD_PREFIX = "/sitemaps"
+
+
+def get_place_registry() -> dict:
+    """The place registry, built once and cached for the process."""
+    global _place_registry
+    if _place_registry is None:
+        _place_registry = build_place_registry(load_school_data())
+    return _place_registry
+
+
+def _urlset(rows: list[str]) -> str:
+    return "\n".join([
+        '<?xml version="1.0" encoding="UTF-8"?>',
+        '<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">',
+        *rows,
+        "</urlset>",
+    ])
+
+
+def _place_url(place) -> str:
+    """The canonical path for a place. Two namespaces, per the spec.
+
+    Towns and localities share /schools/[place]; authorities take their own
+    prefix because 67 town names collide with an authority name and neither
+    set contains the other.
+    """
+    if place.kind == "authority":
+        return f"/schools/authority/{place.slug}"
+    if place.kind == "outcode":
+        return f"/schools/near/{place.slug}"
+    return f"/schools/{place.slug}"
+
+
+def _place_sitemap_rows(kinds: tuple[str, ...]) -> list[str]:
+    return [
+        _url_element(BASE_URL + _place_url(p))
+        for p in sorted(get_place_registry().values(),
+                        key=lambda p: (p.kind, p.slug))
+        if p.kind in kinds
     ]
 
-    lines = ['<?xml version="1.0" encoding="UTF-8"?>',
-             '<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">']
 
-    for url, freq, priority in static_urls:
+def build_sitemaps() -> dict[str, str]:
-        lines.append(
+    """Build the sitemap index and every child, keyed by name."""
-            f"  <url><loc>{url}</loc>"
+    df = load_school_data()
-            f"<changefreq>{freq}</changefreq>"
-            f"<priority>{priority}</priority></url>"
-        )
 
-    if not df.empty and "urn" in df.columns and "school_name" in df.columns:
+    children: dict[str, str] = {
-        seen = set()
+        "static.xml": _urlset(
-        for _, row in df[["urn", "school_name"]].drop_duplicates(subset="urn").iterrows():
+            [_url_element(BASE_URL + path) for path in STATIC_SITEMAP_PATHS]),
-            urn = int(row["urn"])
+    }
-            name = str(row["school_name"])
-            if urn in seen:
-                continue
-            seen.add(urn)
-            path = _school_url(urn, name)
-            lines.append(
-                f"  <url><loc>{BASE_URL}{path}</loc>"
-                f"<changefreq>monthly</changefreq>"
-                f"<priority>0.6</priority></url>"
-            )
 
-    lines.append("</urlset>")
+    school_rows = _school_sitemap_rows(df)
-    return "\n".join(lines)
+    # Always emit at least one school child, so the index shape is stable even
+    # on an empty database.
+    chunks = [school_rows[i:i + SITEMAP_CHUNK_SIZE]
+              for i in range(0, len(school_rows), SITEMAP_CHUNK_SIZE)] or [[]]
+    for n, chunk in enumerate(chunks, start=1):
+        children[f"schools-{n}.xml"] = _urlset(chunk)
+
+    # Separate children per family: Search Console reports coverage per
+    # submitted sitemap, which is how the location layer's indexation is
+    # measured apart from the school pages'.
+    for label, kinds in (("places", ("town", "locality", "authority")),
+                         ("outcodes", ("outcode",))):
+        rows = _place_sitemap_rows(kinds)
+        chunks = [rows[i:i + SITEMAP_CHUNK_SIZE]
+                  for i in range(0, len(rows), SITEMAP_CHUNK_SIZE)] or [[]]
+        for n, chunk in enumerate(chunks, start=1):
+            children[f"{label}-{n}.xml"] = _urlset(chunk)
+
+    # On a sitemap index, lastmod means "when this sitemap file last changed",
+    # so generation time is the correct value here — unlike on a <url>, where
+    # it would be a claim about content we cannot support.
+    generated = datetime.now(timezone.utc).date().isoformat()
+    index_rows = [
+        f"  <sitemap><loc>{BASE_URL}{SITEMAP_CHILD_PREFIX}/{name}</loc>"
+        f"<lastmod>{generated}</lastmod></sitemap>"
+        for name in children
+    ]
+    index = "\n".join([
+        '<?xml version="1.0" encoding="UTF-8"?>',
+        '<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">',
+        *index_rows,
+        "</sitemapindex>",
+    ])
+    return {**children, "sitemap.xml": index}
+
+
+def build_sitemap() -> str:
+    """The sitemap index. Kept for `lifespan` and the admin endpoint."""
+    return build_sitemaps()["sitemap.xml"]
 
 
 def clean_filter_values(series: pd.Series) -> list[str]:
@@ -284,7 +443,7 @@ def validate_postcode(postcode: Optional[str]) -> Optional[str]:
 @asynccontextmanager
 async def lifespan(app: FastAPI):
     """Application lifespan - startup and shutdown events."""
-    global _sitemap_xml
+    global _sitemaps
     print("Loading school data from marts...")
     df = load_school_data()
     if df.empty:
@@ -294,9 +453,9 @@ async def lifespan(app: FastAPI):
         # Pre-compute the latest-year snapshot so the first search request is fast
         await asyncio.to_thread(load_latest_school_data)
     try:
-        _sitemap_xml = build_sitemap()
+        _sitemaps = build_sitemaps()
-        n = _sitemap_xml.count("<url>")
+        n = sum(x.count("<url>") for x in _sitemaps.values())
-        print(f"Sitemap built: {n} URLs.")
+        print(f"Sitemaps built: {len(_sitemaps)} files, {n} URLs.")
     except Exception as e:
         print(f"Warning: sitemap build failed on startup: {e}")
 
@@ -1007,6 +1166,62 @@ async def get_rankings(
     }
 
 
+@app.get("/api/places")
+@limiter.limit(f"{settings.rate_limit_per_minute}/minute")
+async def list_places(request: Request):
+    """Every published place. The sitemap and the link modules read this."""
+    registry = get_place_registry()
+    return {"places": [
+        {"kind": p.kind, "slug": p.slug, "name": p.name, "count": len(p.urns)}
+        for p in sorted(registry.values(), key=lambda p: (p.kind, p.slug))
+    ]}
+
+
+@app.get("/api/places/{kind}/{slug}")
+@limiter.limit(f"{settings.rate_limit_per_minute}/minute")
+async def get_place(request: Request, kind: str, slug: str,
+                    phase: Optional[str] = None):
+    """One place: its schools ranked, and its local averages."""
+    if kind not in VALID_PLACE_KINDS:
+        raise HTTPException(status_code=404, detail="No such place")
+
+    place = get_place_registry().get(f"{kind}:{slug}")
+    if place is None:
+        raise HTTPException(status_code=404, detail="No such place")
+
+    df = load_latest_school_data()
+    rows = df[df["urn"].isin(place.urns)]
+
+    if phase:
+        wanted = PHASE_GROUPS.get(phase.lower())
+        if wanted and "phase" in rows.columns:
+            rows = rows[rows["phase"].fillna("").str.lower().isin(wanted)]
+
+    # The metric the page ranks on, which is also the one it averages.
+    metric = "attainment_8_score" if phase == "secondary" else "rwm_expected_pct"
+    if metric in rows.columns:
+        rows = rows.sort_values(metric, ascending=False, na_position="last")
+
+    averages = {
+        m: (None if m not in rows.columns or rows[m].dropna().empty
+            else float(rows[m].dropna().mean()))
+        for m in ("rwm_expected_pct", "attainment_8_score")
+    }
+
+    cols = [c for c in SCHOOL_COLUMNS + ["latitude", "longitude", "phase",
+                                          "rwm_expected_pct", "attainment_8_score",
+                                          "total_pupils"]
+            if c in rows.columns]
+
+    return {
+        "place": {"kind": place.kind, "slug": place.slug, "name": place.name,
+                  "count": len(place.urns),
+                  "parent_authority": place.parent_authority},
+        "schools": clean_for_json(rows[cols]),
+        "averages": averages,
+    }
+
+
 @app.get("/api/data-info")
 @limiter.limit(f"{settings.rate_limit_per_minute}/minute")
 async def get_data_info(request: Request):
@@ -1087,16 +1302,28 @@ async def robots_txt():
     return FileResponse(settings.frontend_dir / "robots.txt", media_type="text/plain")
 
 
-@app.get("/sitemap.xml")
+def _serve_sitemap(name: str) -> Response:
-async def sitemap_xml():
+    global _sitemaps
-    """Serve sitemap.xml for search engine indexing."""
+    if _sitemaps is None:
-    global _sitemap_xml
-    if _sitemap_xml is None:
         try:
-            _sitemap_xml = build_sitemap()
+            _sitemaps = build_sitemaps()
         except Exception as e:
             raise HTTPException(status_code=503, detail=f"Sitemap unavailable: {e}")
-    return Response(content=_sitemap_xml, media_type="application/xml")
+    if name not in _sitemaps:
+        raise HTTPException(status_code=404, detail="No such sitemap")
+    return Response(content=_sitemaps[name], media_type="application/xml")
+
+
+@app.get("/sitemap.xml")
+async def sitemap_xml():
+    """Serve the sitemap index."""
+    return _serve_sitemap("sitemap.xml")
+
+
+@app.get("/sitemaps/{name}")
+async def sitemap_child(name: str):
+    """Serve a child sitemap (static.xml, or schools-N.xml)."""
+    return _serve_sitemap(name)
 
 
 @app.post("/api/admin/regenerate-sitemap")
@@ -1106,10 +1333,14 @@ async def regenerate_sitemap(
     _: bool = Depends(verify_admin_api_key),
 ):
     """Rebuild and cache the sitemap from current school data. Called by Airflow after data updates."""
-    global _sitemap_xml
+    global _sitemaps, _place_registry
-    _sitemap_xml = build_sitemap()
+    # Places and sitemap are rebuilt together — they read the same marts, and
-    n = _sitemap_xml.count("<url>")
+    # letting them drift apart would submit URLs for places that no longer
-    return {"status": "ok", "urls": n}
+    # exist.
+    _place_registry = None
+    _sitemaps = build_sitemaps()
+    n = sum(x.count("<url>") for x in _sitemaps.values())
+    return {"status": "ok", "urls": n, "sitemaps": len(_sitemaps)}
 
 
 # Mount static files directly (must be after all routes to avoid catching API calls)

backend/data_loader.py

@@ -849,12 +849,17 @@ def get_supplementary_data_batch(db: Session, urns: list[int]) -> dict:
             result[urn]["admissions"] = rows_for_urn[-1] if rows_for_urn else None
     _safe(_admissions)
 
-    # Last distance offered — latest year per URN.
+    # Last distance offered — the latest year per URN, and only that.
     #
-    # Only the most recent year is served. Coverage is ragged (a school may
+    # The mart holds every published year and the DAG keeps loading them; what
-    # have 2021 and 2026 but nothing between), so a history array would invite
+    # changed is what leaves this process. Earlier years are being held back as
-    # a trend line drawn through gaps that are absences of publication rather
+    # a paid feature, and this API is public and unauthenticated — serving the
-    # than absences of a cut-off.
+    # history here would hand it to anyone who opened the network tab, whatever
+    # the page chose to render. Withholding it in the client would have been
+    # decoration, not a decision.
+    #
+    # Restoring it for entitled callers is a change to this function, not to
+    # the pipeline: fact_admission_distance is untouched and complete.
     def _admission_distance():
         rows = (
             db.query(FactAdmissionDistance)

backend/localities.py

@@ -0,0 +1,54 @@
+"""Curated London localities, defined by the postcode districts they cover.
+
+The GIAS `town` field puts 1,819 London schools under the single value
+"London", so it cannot answer "schools in Battersea" — a query that appears in
+the Search Console baseline. No single field can: parliamentary constituency
+gives Battersea but not Canary Wharf; postcodes.io's admin_ward gives Canary
+Wharf but not Battersea; neither gives Clapham or Shoreditch, which are postal
+and colloquial rather than administrative.
+
+So this is curated. Where a locality ends is a judgement, not a fact, and a
+reviewable file is the honest place for a judgement. No new ingestion is
+needed — the corpus already carries postcodes.
+
+This is the canonical copy. `pipeline/transform/seeds/locality_outcodes.csv`
+mirrors it for anyone querying the warehouse directly; the backend image does
+not contain `pipeline/`, which is why the module rather than the seed is
+canonical. Same arrangement as `backend/gias_codes.py`.
+
+A locality whose outcodes hold fewer than MIN_SCHOOLS schools is not
+published, so a typo produces no page rather than an empty one. Places that
+fail that check are logged at startup, because a locality you meant to publish
+quietly not appearing is the failure worth hearing about.
+
+Two rules for anything added here.
+
+**Sub-borough districts only.** A London borough is a local authority and
+already has a page at /schools/authority/[la] covering all of its schools; a
+locality defined by two or three outcodes would be a partial, near-duplicate
+subset of it. Hackney, Islington, Greenwich and Ealing were all in the first
+draft for that reason and have been removed.
+
+**The slug must not match a GIAS town.** "Richmond" did — GIAS has a Richmond
+in North Yorkshire with 37 schools — so the London one could never publish.
+The registry skips any locality that collides and logs it.
+"""
+
+# slug -> (display name, outcodes)
+LOCALITY_OUTCODES: dict[str, tuple[str, tuple[str, ...]]] = {
+    "battersea":     ("Battersea",     ("SW11",)),
+    "canary-wharf":  ("Canary Wharf",  ("E14",)),
+    "clapham":       ("Clapham",       ("SW4",)),
+    "shoreditch":    ("Shoreditch",    ("EC2A", "E1")),
+    "peckham":       ("Peckham",       ("SE15",)),
+    "brixton":       ("Brixton",       ("SW2", "SW9")),
+    "camden-town":   ("Camden Town",   ("NW1",)),
+    "wimbledon":     ("Wimbledon",     ("SW19",)),
+    "putney":        ("Putney",        ("SW15",)),
+    "fulham":        ("Fulham",        ("SW6",)),
+    "chiswick":      ("Chiswick",      ("W4",)),
+    "stratford":     ("Stratford",     ("E15",)),
+    "walthamstow":   ("Walthamstow",   ("E17",)),
+    "tooting":       ("Tooting",       ("SW17",)),
+    "dulwich":       ("Dulwich",       ("SE21", "SE22")),
+}

backend/places.py

@@ -0,0 +1,176 @@
+"""The place registry: what places the site publishes, and what is in each.
+
+One module owns this question. The pages, the sitemap and the internal-link
+modules all read from here, so the threshold and the collision rules exist in
+exactly one place and are testable without a browser or a database.
+
+Two namespaces, never one. 67 viable town names collide with a local
+authority name, and the authority is the larger set in only 43 of them —
+postal towns cross authority boundaries, so neither can absorb the other.
+Keys are "<kind>:<slug>" so the collision cannot reappear in the dict.
+"""
+
+from __future__ import annotations
+
+import logging
+import re
+from dataclasses import dataclass
+
+logger = logging.getLogger(__name__)
+
+# Five schools with publishable data. Below this a place has nothing to say
+# that a list of schools does not, and publishing it is index bloat.
+MIN_SCHOOLS = 5
+
+
+@dataclass(frozen=True)
+class Place:
+    kind: str                       # "town" | "locality" | "authority" | "outcode"
+    slug: str
+    name: str
+    urns: tuple[int, ...]
+    parent_authority: str | None    # authority NAME, for the 301 target
+
+    @property
+    def key(self) -> str:
+        return f"{self.kind}:{self.slug}"
+
+
+def _publishable_urns(df) -> set[int]:
+    """URNs with something a page could state, deduplicated across years."""
+    from backend.app import _PUBLISHABLE_FIELDS
+
+    cols = [c for c in _PUBLISHABLE_FIELDS if c in df.columns]
+    if not cols:
+        return set()
+    return set(df.loc[df[cols].notna().any(axis=1), "urn"].astype(int))
+
+
+def _parent_authority(group) -> str | None:
+    """The most common authority in a group — the useful 301 target.
+
+    A town spanning several authorities has no single parent, so the mode is
+    the honest answer rather than an arbitrary first row.
+    """
+    if "local_authority" not in group.columns:
+        return None
+    top = group["local_authority"].dropna()
+    return str(top.mode().iloc[0]) if not top.empty else None
+
+
+def _group(df, column: str, kind: str, publishable: set[int]) -> dict[str, Place]:
+    """One Place per distinct value of `column` that clears the threshold."""
+    from backend.app import _slugify
+
+    if column not in df.columns:
+        return {}
+
+    out: dict[str, Place] = {}
+    for name, group in df.groupby(column, dropna=True):
+        name = str(name).strip()
+        if not name:
+            continue
+        urns = tuple(sorted({int(u) for u in group["urn"]} & publishable))
+        if len(urns) < MIN_SCHOOLS:
+            continue
+        slug = _slugify(name)
+        if not slug:
+            continue
+        place = Place(
+            kind=kind, slug=slug, name=name, urns=urns,
+            parent_authority=_parent_authority(group) if kind == "town" else None,
+        )
+        out[place.key] = place
+    return out
+
+
+# "SW11 2AA" -> "SW11". Two letters max, one or two digits, optional letter.
+_OUTCODE_RE = re.compile(r"^([A-Z]{1,2}\d{1,2}[A-Z]?)\s")
+
+
+def _outcode(postcode) -> str | None:
+    if not isinstance(postcode, str):
+        return None
+    m = _OUTCODE_RE.match(postcode.upper().strip())
+    return m.group(1) if m else None
+
+
+def _outcode_places(df, publishable: set[int]) -> dict[str, Place]:
+    """One Place per postcode district clearing the threshold.
+
+    These carry no phase variants: nobody searches "primary schools in SW11".
+    """
+    if "postcode" not in df.columns:
+        return {}
+    working = df.assign(_oc=df["postcode"].map(_outcode))
+    working = working[working["_oc"].notna()]
+
+    out: dict[str, Place] = {}
+    for oc, group in working.groupby("_oc"):
+        urns = tuple(sorted({int(u) for u in group["urn"]} & publishable))
+        if len(urns) < MIN_SCHOOLS:
+            continue
+        place = Place(kind="outcode", slug=str(oc).lower(), name=str(oc),
+                      urns=urns, parent_authority=_parent_authority(group))
+        out[place.key] = place
+    return out
+
+
+def _locality_places(df, publishable: set[int],
+                     town_slugs: set[str]) -> dict[str, Place]:
+    """One Place per curated locality clearing the threshold."""
+    from backend.localities import LOCALITY_OUTCODES
+
+    if "postcode" not in df.columns:
+        return {}
+    working = df.assign(_oc=df["postcode"].map(_outcode))
+
+    out: dict[str, Place] = {}
+    for slug, (name, outcodes) in LOCALITY_OUTCODES.items():
+        if slug in town_slugs:
+            # Skip, do not raise. The guard exists so a locality never
+            # silently shadows a town — skipping achieves that, and the error
+            # log makes it loud.
+            #
+            # Raising here took down sitemap generation for all 25,000 school
+            # pages when "richmond" met the GIAS town Richmond in North
+            # Yorkshire. Worse, GIAS town names change without any code change,
+            # so a raise means curated data can break the site spontaneously.
+            # A curation mistake must cost one page, not the sitemap.
+            logger.error(
+                "locality %r collides with the published town of the same "
+                "slug and has been skipped; rename it or remove it", slug)
+            continue
+        group = working[working["_oc"].isin(outcodes)]
+        urns = tuple(sorted({int(u) for u in group["urn"]} & publishable))
+        if len(urns) < MIN_SCHOOLS:
+            # Not an error — a locality can legitimately be too small. Logged
+            # because one you meant to publish quietly vanishing is the
+            # failure worth hearing about.
+            logger.warning(
+                "locality %s (%s) has %d publishable schools, below the "
+                "threshold of %d - not published",
+                slug, ", ".join(outcodes), len(urns), MIN_SCHOOLS)
+            continue
+        place = Place(kind="locality", slug=slug, name=name, urns=urns,
+                      parent_authority=_parent_authority(group))
+        out[place.key] = place
+    return out
+
+
+def build_place_registry(df) -> dict[str, Place]:
+    """Every place the site publishes, keyed by "<kind>:<slug>"."""
+    if df.empty or "urn" not in df.columns:
+        return {}
+
+    publishable = _publishable_urns(df)
+    registry: dict[str, Place] = {}
+    registry.update(_group(df, "local_authority", "authority", publishable))
+
+    towns = _group(df, "town", "town", publishable)
+    registry.update(towns)
+
+    town_slugs = {p.slug for p in towns.values()}
+    registry.update(_locality_places(df, publishable, town_slugs))
+    registry.update(_outcode_places(df, publishable))
+    return registry

backend/tests/test_places.py

@@ -0,0 +1,231 @@
+"""Tests for the place registry (spec 2026-08-21).
+
+The registry is built from the in-memory school DataFrame, so these build a
+small frame directly rather than touching a database.
+"""
+
+import numpy as np
+import pandas as pd
+import pytest
+
+from backend.places import MIN_SCHOOLS, build_place_registry
+
+
+def _df(rows: list[dict]) -> pd.DataFrame:
+    base = {
+        "year": 202425, "ofsted_grade": 2.0, "ofsted_date": None,
+        "rwm_expected_pct": 60.0, "attainment_8_score": np.nan,
+        "phase": "Primary", "postcode": "AA1 1AA",
+    }
+    return pd.DataFrame([{**base, **r} for r in rows])
+
+
+def _town(n: int, town: str, la: str, start: int = 100000, **kw) -> list[dict]:
+    """`start` offsets the URNs so two calls can describe different schools —
+    the Bedford case needs two authorities' worth of distinct URNs in one
+    town."""
+    return [
+        {"urn": start + i, "school_name": f"{town} School {i}",
+         "town": town, "local_authority": la, **kw}
+        for i in range(n)
+    ]
+
+
+def test_town_clearing_the_threshold_is_published():
+    reg = build_place_registry(_df(_town(MIN_SCHOOLS, "Brentwood", "Essex")))
+    assert "town:brentwood" in reg
+    assert reg["town:brentwood"].name == "Brentwood"
+    assert len(reg["town:brentwood"].urns) == MIN_SCHOOLS
+
+
+def test_town_below_the_threshold_is_not_published():
+    reg = build_place_registry(_df(_town(MIN_SCHOOLS - 1, "Crosby", "Sefton")))
+    assert "town:crosby" not in reg
+
+
+def test_a_town_below_threshold_still_names_its_authority():
+    # The route layer needs somewhere to 301 to.
+    reg = build_place_registry(_df(
+        _town(MIN_SCHOOLS - 1, "Crosby", "Sefton") + _town(MIN_SCHOOLS, "Bootle", "Sefton")))
+    assert "authority:sefton" in reg
+
+
+def test_town_and_authority_of_the_same_name_are_separate_places():
+    # 67 real collisions. Neither set contains the other: Bedford the town has
+    # 104 schools, Bedford the authority 86, because postal towns cross
+    # authority boundaries.
+    rows = (_town(MIN_SCHOOLS, "Bedford", "Bedford")
+            + _town(MIN_SCHOOLS, "Bedford", "Central Bedfordshire", start=200000))
+    reg = build_place_registry(_df(rows))
+    town, authority = reg["town:bedford"], reg["authority:bedford"]
+    assert set(town.urns) != set(authority.urns)
+    assert len(town.urns) == MIN_SCHOOLS * 2      # both authorities' schools
+    assert len(authority.urns) == MIN_SCHOOLS     # only this authority's
+
+
+def test_schools_without_publishable_data_do_not_count_toward_the_threshold():
+    rows = _town(MIN_SCHOOLS, "Ghosttown", "Nowhere")
+    for r in rows:
+        r["rwm_expected_pct"] = np.nan
+        r["ofsted_grade"] = np.nan
+    reg = build_place_registry(_df(rows))
+    assert "town:ghosttown" not in reg
+
+
+def test_blank_town_is_ignored():
+    rows = _town(MIN_SCHOOLS, "", "Essex")
+    reg = build_place_registry(_df(rows))
+    assert not any(k.startswith("town:") for k in reg)
+
+
+def test_a_school_is_counted_once_even_with_several_years_of_rows():
+    rows = []
+    for year in (202324, 202425):
+        rows += [{**r, "year": year} for r in _town(MIN_SCHOOLS, "Beccles", "Suffolk")]
+    reg = build_place_registry(_df(rows))
+    assert len(reg["town:beccles"].urns) == MIN_SCHOOLS
+
+
+def test_locality_groups_schools_by_outcode(monkeypatch):
+    # The GIAS town field collapses 1,819 London schools into "London", so a
+    # locality is defined by its postcode districts instead.
+    from backend import localities
+    monkeypatch.setattr(localities, "LOCALITY_OUTCODES",
+                        {"battersea": ("Battersea", ("SW11",))})
+    rows = _town(MIN_SCHOOLS, "London", "Wandsworth")
+    for r in rows:
+        r["postcode"] = "SW11 2AA"
+    reg = build_place_registry(_df(rows))
+    assert reg["locality:battersea"].name == "Battersea"
+    assert len(reg["locality:battersea"].urns) == MIN_SCHOOLS
+
+
+def test_locality_below_the_threshold_is_not_published(monkeypatch):
+    from backend import localities
+    monkeypatch.setattr(localities, "LOCALITY_OUTCODES",
+                        {"nowhere": ("Nowhere", ("ZZ99",))})
+    reg = build_place_registry(_df(_town(MIN_SCHOOLS, "London", "Wandsworth")))
+    assert "locality:nowhere" not in reg
+
+
+def test_a_locality_may_not_shadow_a_viable_town(monkeypatch, caplog):
+    """A colliding locality is skipped loudly, and the town survives.
+
+    This used to raise, which took down sitemap generation for all 25,000
+    school pages the first time a curated slug met a real GIAS town. Curated
+    data must not be able to break the site — and GIAS town names change with
+    no code change at all, so the raise could fire spontaneously.
+    """
+    import logging
+
+    from backend import localities
+    monkeypatch.setattr(localities, "LOCALITY_OUTCODES",
+                        {"brentwood": ("Brentwood", ("CM13",))})
+    rows = _town(MIN_SCHOOLS, "Brentwood", "Essex")
+    for r in rows:
+        r["postcode"] = "CM13 1AA"
+
+    with caplog.at_level(logging.ERROR):
+        reg = build_place_registry(_df(rows))
+
+    assert "locality:brentwood" not in reg      # skipped
+    assert "town:brentwood" in reg              # the town is untouched
+    assert "brentwood" in caplog.text           # and it was loud about it
+
+
+def test_a_locality_collision_does_not_break_the_rest_of_the_registry(monkeypatch):
+    # The whole point of skipping rather than raising.
+    from backend import localities
+    monkeypatch.setattr(localities, "LOCALITY_OUTCODES",
+                        {"brentwood": ("Brentwood", ("CM13",))})
+    rows = _town(MIN_SCHOOLS, "Brentwood", "Essex")
+    for r in rows:
+        r["postcode"] = "CM13 1AA"
+    reg = build_place_registry(_df(rows))
+    assert "authority:essex" in reg
+    assert "outcode:cm13" in reg
+
+
+def test_outcode_places_are_built_from_postcodes():
+    rows = _town(MIN_SCHOOLS, "Brentwood", "Essex")
+    for r in rows:
+        r["postcode"] = "CM13 1AA"
+    reg = build_place_registry(_df(rows))
+    assert reg["outcode:cm13"].name == "CM13"
+    assert len(reg["outcode:cm13"].urns) == MIN_SCHOOLS
+
+
+def test_malformed_postcodes_do_not_create_places():
+    rows = _town(MIN_SCHOOLS, "Brentwood", "Essex")
+    for r in rows:
+        r["postcode"] = "not a postcode"
+    reg = build_place_registry(_df(rows))
+    assert not any(k.startswith("outcode:") for k in reg)
+
+
+def test_every_curated_locality_is_structurally_valid():
+    # Guards the hand-maintained file: real slug, real name, real outcodes.
+    import re
+    from backend.localities import LOCALITY_OUTCODES
+
+    assert LOCALITY_OUTCODES, "the curated locality list must not be empty"
+    for slug, (name, outcodes) in LOCALITY_OUTCODES.items():
+        assert re.fullmatch(r"[a-z0-9-]+", slug), slug
+        assert name.strip() == name and name, slug
+        assert outcodes, f"{slug} has no outcodes"
+        for oc in outcodes:
+            assert re.fullmatch(r"[A-Z]{1,2}\d{1,2}[A-Z]?", oc), (slug, oc)
+
+
+def test_the_pipeline_seed_mirrors_the_canonical_module():
+    """Two copies with no drift guard is worse than one copy.
+
+    backend/localities.py is canonical because the backend image does not
+    contain pipeline/. The seed exists so the warehouse can join on the same
+    definitions, and this is what stops the two diverging — the same
+    arrangement assert_gias_code_names_match_seed.sql gives gias_codes.
+    """
+    import csv
+    from pathlib import Path
+
+    from backend.localities import LOCALITY_OUTCODES
+
+    seed_path = (Path(__file__).resolve().parents[2]
+                 / "pipeline/transform/seeds/locality_outcodes.csv")
+    assert seed_path.exists(), f"missing seed mirror at {seed_path}"
+
+    seed = {
+        row["locality_slug"]: (row["locality_name"],
+                               tuple(row["outcodes"].split("|")))
+        for row in csv.DictReader(seed_path.open())
+    }
+    assert seed == LOCALITY_OUTCODES
+
+
+def test_no_curated_locality_names_a_london_borough():
+    """Boroughs are authorities and already have a page.
+
+    A locality defined by two or three outcodes inside a borough would be a
+    partial, near-duplicate subset of that authority page — the exact
+    thin-content failure the two-namespace design exists to avoid. Hackney,
+    Islington, Greenwich and Ealing were all in the first draft.
+
+    Hardcoded rather than read from the corpus because this must fail in CI,
+    where there is no database.
+    """
+    from backend.localities import LOCALITY_OUTCODES
+
+    boroughs = {
+        "barking-and-dagenham", "barnet", "bexley", "brent", "bromley",
+        "camden", "croydon", "ealing", "enfield", "greenwich", "hackney",
+        "hammersmith-and-fulham", "haringey", "harrow", "havering",
+        "hillingdon", "hounslow", "islington", "kensington-and-chelsea",
+        "kingston-upon-thames", "lambeth", "lewisham", "merton", "newham",
+        "redbridge", "richmond-upon-thames", "southwark", "sutton",
+        "tower-hamlets", "waltham-forest", "wandsworth", "westminster",
+    }
+    named = boroughs & set(LOCALITY_OUTCODES)
+    assert not named, (
+        f"these are boroughs, not districts: {sorted(named)} - they already "
+        "have an authority page covering every school"
+    )

backend/tests/test_places_api.py

@@ -0,0 +1,71 @@
+"""Tests for the places API (spec 2026-08-21)."""
+
+import numpy as np
+import pandas as pd
+import pytest
+from fastapi.testclient import TestClient
+
+
+def _schools_df() -> pd.DataFrame:
+    base = {
+        "local_authority": "Essex", "school_type": "Academy",
+        "phase": "Primary", "year": 202425, "ofsted_grade": 2.0,
+        "ofsted_date": None, "attainment_8_score": np.nan,
+        "town": "Brentwood", "postcode": "CM13 1AA", "status": "Open",
+        "address": "1 Test Street", "latitude": 51.6, "longitude": 0.3,
+    }
+    return pd.DataFrame([
+        {**base, "urn": 100000 + i, "school_name": f"Brentwood School {i}",
+         "rwm_expected_pct": 50.0 + i}
+        for i in range(6)
+    ])
+
+
+@pytest.fixture()
+def client(monkeypatch):
+    from backend import app as app_module
+
+    monkeypatch.setattr(app_module, "load_school_data", _schools_df)
+    monkeypatch.setattr(app_module, "load_latest_school_data", _schools_df)
+    monkeypatch.setattr(app_module, "_place_registry", None)
+    return TestClient(app_module.app, raise_server_exceptions=False)
+
+
+def test_registry_lists_each_published_place(client):
+    body = client.get("/api/places").json()
+    slugs = {(p["kind"], p["slug"]) for p in body["places"]}
+    assert ("town", "brentwood") in slugs
+    assert ("authority", "essex") in slugs
+    assert ("outcode", "cm13") in slugs
+
+
+def test_registry_carries_a_count_per_place(client):
+    body = client.get("/api/places").json()
+    town = next(p for p in body["places"] if p["slug"] == "brentwood")
+    assert town["count"] == 6
+
+
+def test_place_detail_returns_its_schools_ranked(client):
+    body = client.get("/api/places/town/brentwood").json()
+    assert body["place"]["name"] == "Brentwood"
+    scores = [s["rwm_expected_pct"] for s in body["schools"]]
+    assert scores == sorted(scores, reverse=True)
+
+
+def test_place_detail_carries_the_local_average(client):
+    body = client.get("/api/places/town/brentwood").json()
+    # 50..55 inclusive
+    assert body["averages"]["rwm_expected_pct"] == pytest.approx(52.5)
+
+
+def test_phase_filter_narrows_the_school_list(client):
+    body = client.get("/api/places/town/brentwood?phase=secondary").json()
+    assert body["schools"] == []
+
+
+def test_unknown_place_404s(client):
+    assert client.get("/api/places/town/atlantis").status_code == 404
+
+
+def test_unknown_kind_404s(client):
+    assert client.get("/api/places/planet/mars").status_code == 404

backend/tests/test_sitemap.py

@@ -0,0 +1,270 @@
+"""Tests for sitemap generation (spec 2026-08-20, workstream W1).
+
+The sitemap is built from the in-memory school DataFrame, so these inject a
+small frame via monkeypatch rather than touching a database.
+"""
+
+import numpy as np
+import pandas as pd
+import pytest
+
+
+def _schools_df() -> pd.DataFrame:
+    """Two schools: one with results, one with neither results nor Ofsted."""
+    base = {
+        "local_authority": "Testshire",
+        "school_type": "Academy",
+        "phase": "Primary",
+        "year": 202425,
+        "ofsted_date": None,
+    }
+    return pd.DataFrame(
+        [
+            {**base, "urn": 100001, "school_name": "Alpha Primary",
+             "rwm_expected_pct": 62.0, "attainment_8_score": np.nan,
+             "ofsted_grade": 2.0},
+            {**base, "urn": 100002, "school_name": "Ghost Primary",
+             "rwm_expected_pct": np.nan, "attainment_8_score": np.nan,
+             "ofsted_grade": np.nan},
+        ]
+    )
+
+
+@pytest.fixture()
+def sitemap(monkeypatch) -> str:
+    """The sitemap index."""
+    from backend import app as app_module
+
+    monkeypatch.setattr(app_module, "load_school_data", _schools_df)
+    return app_module.build_sitemap()
+
+
+@pytest.fixture()
+def schools_child(monkeypatch) -> str:
+    """The first school child sitemap, where school URLs actually live."""
+    from backend import app as app_module
+
+    monkeypatch.setattr(app_module, "load_school_data", _schools_df)
+    return app_module.build_sitemaps()["schools-1.xml"]
+
+
+@pytest.fixture()
+def static_child(monkeypatch) -> str:
+    from backend import app as app_module
+
+    monkeypatch.setattr(app_module, "load_school_data", _schools_df)
+    return app_module.build_sitemaps()["static.xml"]
+
+
+def test_every_loc_uses_the_www_host(sitemaps):
+    # The apex 301s to www. A <loc> that redirects burns a crawl per URL.
+    # Checked across every file, index included, not just one.
+    #
+    # A child can legitimately be empty — this fixture holds two schools and no
+    # town clearing the threshold — so the presence check applies only to files
+    # that carry URLs. The absence check applies to all of them.
+    for name, xml in sitemaps.items():
+        assert "https://schoolcompare.co.uk" not in xml, name
+        if "<loc>" in xml:
+            assert "https://www.schoolcompare.co.uk" in xml, name
+
+
+def test_school_with_results_is_listed(schools_child):
+    assert "/school/100001-alpha-primary" in schools_child
+
+
+def test_school_with_no_results_and_no_ofsted_is_omitted(schools_child):
+    # Nothing for a search result to say about it. Submitting it spends crawl
+    # budget and drags the corpus-wide quality signal down.
+    #
+    # Asserted against the child, not the index: the index carries no school
+    # URLs at all, so it would pass this trivially and prove nothing.
+    assert "/school/100002" not in schools_child
+
+
+def test_no_invented_priority_or_changefreq(sitemaps):
+    # Google ignores both. They were noise dressed as signal.
+    for name, xml in sitemaps.items():
+        assert "<priority>" not in xml, name
+        assert "<changefreq>" not in xml, name
+
+
+def test_ofsted_date_becomes_lastmod(monkeypatch):
+    from backend import app as app_module
+    import datetime
+
+    def _df():
+        base = _schools_df()
+        base.loc[base["urn"] == 100001, "ofsted_date"] = datetime.date(2024, 3, 14)
+        return base
+
+    monkeypatch.setattr(app_module, "load_school_data", _df)
+    xml = app_module.build_sitemaps()["schools-1.xml"]
+    assert "<lastmod>2024-03-14</lastmod>" in xml
+
+
+def test_no_lastmod_invented_when_date_unknown(monkeypatch):
+    # An always-now lastmod is a claim Google learns to distrust. Absent
+    # honestly means unknown.
+    from backend import app as app_module
+
+    def _df():
+        df = _schools_df()
+        df["ofsted_date"] = None
+        return df
+
+    monkeypatch.setattr(app_module, "load_school_data", _df)
+    # The child only. The index legitimately carries a lastmod, because there
+    # it means "when this sitemap file changed", which we do know.
+    xml = app_module.build_sitemaps()["schools-1.xml"]
+    assert "<lastmod>" not in xml
+
+
+def test_static_routes_are_listed(static_child):
+    for path in ("/", "/rankings", "/compare", "/admissions"):
+        assert f"<loc>https://www.schoolcompare.co.uk{path}</loc>" in static_child
+
+
+@pytest.fixture()
+def sitemaps(monkeypatch) -> dict:
+    from backend import app as app_module
+
+    monkeypatch.setattr(app_module, "load_school_data", _schools_df)
+    return app_module.build_sitemaps()
+
+
+def test_index_lists_each_child(sitemaps):
+    index = sitemaps["sitemap.xml"]
+    assert "<sitemapindex" in index
+    assert "https://www.schoolcompare.co.uk/sitemaps/static.xml" in index
+    assert "https://www.schoolcompare.co.uk/sitemaps/schools-1.xml" in index
+
+
+def test_index_carries_no_url_elements(sitemaps):
+    # A sitemap index holds <sitemap> entries only; mixing in <url> is invalid.
+    assert "<url>" not in sitemaps["sitemap.xml"]
+
+
+def test_index_does_not_list_itself(sitemaps):
+    assert "<loc>https://www.schoolcompare.co.uk/sitemap.xml</loc>" not in sitemaps["sitemap.xml"]
+
+
+def test_static_child_holds_the_static_routes(sitemaps):
+    static = sitemaps["static.xml"]
+    for path in ("/", "/rankings", "/compare", "/admissions"):
+        assert f"<loc>https://www.schoolcompare.co.uk{path}</loc>" in static
+
+
+def test_school_child_holds_the_schools(sitemaps):
+    assert "/school/100001-alpha-primary" in sitemaps["schools-1.xml"]
+
+
+def test_children_are_chunked_under_the_limit(monkeypatch):
+    # Sitemaps cap at 50,000 URLs per file. Chunk at 10,000 so a child stays
+    # small enough to eyeball in Search Console.
+    from backend import app as app_module
+    import pandas as _pd
+
+    rows = [
+        {"urn": 200000 + i, "school_name": f"School {i}", "year": 202425,
+         "rwm_expected_pct": 60.0, "attainment_8_score": None,
+         "ofsted_grade": 2.0, "ofsted_date": None}
+        for i in range(10_001)
+    ]
+    monkeypatch.setattr(app_module, "load_school_data", lambda: _pd.DataFrame(rows))
+
+    maps = app_module.build_sitemaps()
+    assert maps["schools-1.xml"].count("<url>") == 10_000
+    assert maps["schools-2.xml"].count("<url>") == 1
+
+
+def test_build_sitemap_still_returns_the_index(sitemap):
+    # lifespan and the admin endpoint call build_sitemap(); keep it working.
+    assert "<sitemapindex" in sitemap
+
+
+def test_school_with_results_in_an_earlier_year_is_still_listed(monkeypatch):
+    """Regression: The Mallard Academy (150367).
+
+    Real KS2 results 2015-16 to 2018-19, then null rows from 2022-23 onward
+    because the school stopped reporting. The first cut tested the latest
+    year's row alone and dropped it, along with ~220 others, even though its
+    detail page shows all four years of results.
+    """
+    from backend import app as app_module
+    import pandas as _pd
+
+    base = {"local_authority": "Testshire", "school_type": "Academy",
+            "phase": "Primary", "ofsted_date": None, "ofsted_grade": np.nan,
+            "attainment_8_score": np.nan, "urn": 150367,
+            "school_name": "Mallard Academy"}
+    df = _pd.DataFrame([
+        {**base, "year": 201819, "rwm_expected_pct": 67.0},
+        {**base, "year": 202324, "rwm_expected_pct": np.nan},
+        {**base, "year": 202425, "rwm_expected_pct": np.nan},
+    ])
+    monkeypatch.setattr(app_module, "load_school_data", lambda: df)
+
+    xml = app_module.build_sitemaps()["schools-1.xml"]
+    assert "/school/150367-mallard-academy" in xml
+
+
+def test_school_with_no_results_in_any_year_is_still_omitted(monkeypatch):
+    """The fix must not turn into "list everything"."""
+    from backend import app as app_module
+    import pandas as _pd
+
+    base = {"local_authority": "Testshire", "school_type": "Academy",
+            "phase": "Primary", "ofsted_date": None, "ofsted_grade": np.nan,
+            "attainment_8_score": np.nan, "rwm_expected_pct": np.nan,
+            "urn": 100002, "school_name": "Ghost Primary"}
+    df = _pd.DataFrame([{**base, "year": y} for y in (202324, 202425)])
+    monkeypatch.setattr(app_module, "load_school_data", lambda: df)
+
+    assert "/school/100002" not in app_module.build_sitemaps()["schools-1.xml"]
+
+
+def _places_df() -> pd.DataFrame:
+    base = {
+        "local_authority": "Essex", "school_type": "Academy",
+        "phase": "Primary", "year": 202425, "ofsted_grade": 2.0,
+        "ofsted_date": None, "attainment_8_score": np.nan,
+        "town": "Brentwood", "postcode": "CM13 1AA",
+    }
+    return pd.DataFrame([
+        {**base, "urn": 100000 + i, "school_name": f"Brentwood School {i}",
+         "rwm_expected_pct": 60.0}
+        for i in range(6)
+    ])
+
+
+@pytest.fixture()
+def place_sitemaps(monkeypatch) -> dict:
+    from backend import app as app_module
+
+    monkeypatch.setattr(app_module, "load_school_data", _places_df)
+    monkeypatch.setattr(app_module, "_place_registry", None)
+    return app_module.build_sitemaps()
+
+
+def test_place_children_are_listed_in_the_index(place_sitemaps):
+    index = place_sitemaps["sitemap.xml"]
+    assert "/sitemaps/places-1.xml" in index
+    assert "/sitemaps/outcodes-1.xml" in index
+
+
+def test_town_and_authority_urls_use_their_own_namespaces(place_sitemaps):
+    xml = place_sitemaps["places-1.xml"]
+    assert "<loc>https://www.schoolcompare.co.uk/schools/brentwood</loc>" in xml
+    assert "<loc>https://www.schoolcompare.co.uk/schools/authority/essex</loc>" in xml
+
+
+def test_outcode_urls_live_in_their_own_child(place_sitemaps):
+    assert "/schools/near/cm13" in place_sitemaps["outcodes-1.xml"]
+    assert "/schools/near/cm13" not in place_sitemaps["places-1.xml"]
+
+
+def test_place_urls_carry_no_priority_or_changefreq(place_sitemaps):
+    for name in ("places-1.xml", "outcodes-1.xml"):
+        assert "<priority>" not in place_sitemaps[name]
+        assert "<changefreq>" not in place_sitemaps[name]

backend/tests/test_supplementary_batch.py

@@ -8,8 +8,31 @@ from backend import data_loader
 from backend.data_loader import get_supplementary_data_batch
 
 
+def _sort_key(criterion):
+    """(column name, descending) for a SQLAlchemy order_by argument.
+
+    A bare column (Model.year) arrives as an InstrumentedAttribute carrying
+    .key; Model.year.desc() wraps it in a UnaryExpression whose column sits on
+    .element.
+    """
+    name = getattr(criterion, "key", None)
+    if name is not None:
+        return name, False
+    element = getattr(criterion, "element", None)
+    name = getattr(element, "key", None)
+    return name, "DESC" in str(criterion).upper()
+
+
 class _FakeQuery:
-    """Records that a query ran and serves canned rows filtered by an in-list."""
+    """Records that a query ran and serves canned rows filtered by an in-list.
+
+    order_by is honoured rather than ignored. The batch loader picks a row per
+    URN by position — first for "latest Ofsted", last for "latest cut-off
+    distance" — which is only correct because the database returned them
+    sorted. A double that drops the ORDER BY makes those picks depend on
+    fixture insertion order instead, so the test would pass with the sort
+    reversed or removed and prove nothing about the query.
+    """
 
     def __init__(self, recorder, model_name, rows):
         self._rec = recorder
@@ -19,7 +42,20 @@ class _FakeQuery:
     def filter(self, *args, **kwargs):
         return self
 
-    def order_by(self, *args, **kwargs):
+    def order_by(self, *criteria):
+        for crit in reversed(criteria):  # reversed = stable multi-key sort
+            name, descending = _sort_key(crit)
+            if not name:
+                continue
+            values = [getattr(r, name, None) for r in self._rows]
+            # Only sort on plainly comparable values. Some fixtures stand dates
+            # up as namespace objects, which raise on <; leaving those in their
+            # given order matches what the real query would produce for them.
+            if not all(isinstance(v, (int, float, str)) for v in values):
+                continue
+            self._rows = sorted(
+                self._rows, key=lambda r: getattr(r, name), reverse=descending
+            )
         return self
 
     def all(self):
@@ -115,9 +151,13 @@ def test_one_query_per_table_and_latest_row_per_urn():
     assert out[1]["admissions"]["year"] == 202627
     assert out[2]["admissions_history"] == [{**out[2]["admissions_history"][0]}]
 
-    # Cut-off distance: latest year only, per URN. Coverage is ragged, so
+    # Cut-off distance: the latest year only. Earlier years stay in the mart
-    # serving anything but the newest would show a parent a stale figure.
+    # but are held back as a paid feature, and this API is public — serving
+    # them here would hand them to anyone reading the response. The fixture
+    # rows are deliberately out of order, so "latest" only comes out right if
+    # the query's ORDER BY is doing the work.
     assert out[1]["admission_distance"]["year"] == 2026
+    assert "admission_distance_history" not in out[1]
     assert out[1]["admission_distance"]["distance_m"] == 529.47
     # route_count travels with the figure — the page needs it to say the
     # distance is the furthest of several bands rather than the only one.
@@ -133,3 +173,4 @@ def test_single_wrapper_matches_batch(monkeypatch):
     assert single["ofsted"]["overall_effectiveness"] == 2
     assert single["admissions_history"] == []
     assert single["admission_distance"] is None
+    assert "admission_distance_history" not in single

docs/branch-cleanup-2026-08-20.txt

@@ -0,0 +1,85 @@
+# Remote branch cleanup, 2026-08-20
+# Restore any branch with:  git push origin <sha>:refs/heads/<name>
+
+## Deleted: fully merged into main (content is in main)
+75677f4252b759ef895e7d5f7c19f8f1745bdb59 add-contact-form-footer
+fa1abff642683dfd26ba88a295a0a6710d77147a chore/byline-removal-and-audit-figure
+95081d38bdf87764ef5d298676c25fae4cd3b792 chore/remove-parent-view
+6877abedebfc1c7d95f1f6ebe68945c62be528ab chore/staged-prod-promotion
+090d5f7bec824e083d3252e2c6e636686016304d ci/frontend-checks-speedup
+8c3a5cc4e9f551f0190d85357ce7741ad87f3a4c design/cohort-identity
+955659580067ca8b81bd77e31e4e2554103f094d feat/allow-analytics-iframe-embed
+6828f6cd4417284ea3eb6f088fa20945b8b40ed3 feat/compare-chips-two-per-row
+d5cd0abfee226885119665da5d2aa8288b59217f feat/compare-data-foundation
+6dd9b04b50bee146682da87efad8fc8b526251c5 feat/compare-frontend-rebuild
+96d5fcf5b07b6f175b48e9b20fcb765a320a907f feat/detail-header-details-reveal
+f1388ff5bd0af1409823a1e047b7ba84246a0f70 feat/gias-sixth-form-flag
+eddf74745f86c9c6d9eb07d867246ff9cc90dc20 feat/hero-artwork-v2
+3015c37bac6dc28db58c80fdb9235942c25b83d7 feat/hero-byline
+8e763e39d17a4964cf558e51c03f044186371f6d feat/info-popover-tooltip
+88c653215d520ab6e902c9de55bf27d86eeb90c3 feat/last-distance-offered
+a72323874f7aebdb2e64b6d64a5febd61152d09d feat/last-distance-offered-full
+c9a1892bfb0370e0672e5849cba294ddfabe3c65 feat/latest-cutoff-only
+4e8df006d75d8be2a1d8529ddf855c445854cba1 feat/near-me-by-search
+45ab479062c6a1639facad636fc0cc0cf0fd9155 feat/proposed-to-close-schools
+3bf2e8f262cbe058fda6de6f8ea3e050224a51b9 feat/school-detail-visualisations
+1f80571b1ff217dc92b660a936c02b5f49d07f0b feat/umami-heatmap-recorder
+609bb923d96aa5730131463ea35d5efdd404bf96 feature/ingest-independent-schools
+94151c58ea38a9256d66d15161293486a500c7a2 fix/admissions-section-height
+79246edc22961c2beb3520437e9d064d3b809d10 fix/annual-dag-ks4-national-selector
+59ac9c10b97e0ef1143f57fea06b324e72ac3d4a fix/chart-marker-contrast
+9f8dba227c95706ca3527bd48d381e7622cc0a5e fix/compare-chart-refetch-resilience
+e74d3882ce78a141fa1a57daa3102d7a58852dc3 fix/compare-expert-fixes
+80176cac4db4820e76ea2a156c7a2974bee2f203 fix/compare-final-review-mustfix
+f579630fab6c456e26a6984a3e8eebdbe3184202 fix/compare-mockup-drift
+dc85254ad2ddf134b4434065d4762cef374d2220 fix/compare-null-year-blanks-chart
+43a2c4a6bc539b621f31655aec05ef319a25f343 fix/compare-refresh-and-fetch
+d677b5453365b72c81d6df2de62b1fa0d05d684d fix/daily-dag-cache-invalidation
+f6bb037c471553e8195b5a8b147467ce0d07a688 fix/detail-all-through
+17bd4d5a5eb0b12ca79b97db587f14f7d671e85b fix/detail-chart-truthfulness
+4e6be0ce65647410b4ff74f8b763207c28920c26 fix/detail-inclusion-admissions
+fdda52ff0af3fae03a4b059a655973cdbb269f91 fix/detail-ofsted-correctness
+e36125b24aba254a8d15c5c33b4d2a296e691995 fix/detail-provenance-anchoring
+b31e71ac884df6507f567adc046c9fc52d9d310a fix/detail-report-card-render-date
+32f8a02862be6a1d49f4c3928b17fcf15d4c94cc fix/detail-trend-chart-taller
+e65688d600a86818fe21ae4c61ba27e5b6ec8d7c fix/e2e-brand-assertions
+3adea73ee04cdedfab54b0351878b297f72756ad fix/e2e-compare-chips-phase
+06e4898c30feaedc471f97aba28ddb0d61379f4d fix/e2e-compare-samephase
+9abd020967670a855e80fe5a908c8048a3aa9f14 fix/e2e-distance-locator
+acec8135e1ec7c9c3c255e5b23733a0ef862b590 fix/e2e-rankings-year-pick
+5944d88f0b1517ef1ef56af1b62270d2cf28e717 fix/expert-signoff-mustfixes
+2433101fa08be5df6f170d41790512ffe823d33e fix/font-cascade-and-map-palette
+74ca76d150deec6725259d9637ea86d7bb90c683 fix/gias-legacy-fallback
+bdaa05cd542f563ef74c45307cd8f7fc465193c9 fix/hero-fallback-and-sharp
+d52d384cf23d282b44e9251176f8f3402d808600 fix/hero-map-ios-fullscreen
+4043270a77bbe4edb18207fa5f1d94d4747fe12f fix/hero-mobile-and-wording
+22e9eb2d48b0d6623e88fd67cb6ca8e5e4074583 fix/homepage-education-accuracy
+8d50afef1e8a2b621b7344eadf475b0d609ad7a2 fix/leaflet-specificity-and-font-assertion
+b2b2cad5acf534ae7a667d3fb2be15efff37c4a7 fix/list-map-report-card-signal
+dc21e80a5e9eebd13aaab84735642eb77cef35e6 fix/mobile-cell-name-size
+e5f7f4c959f024c073472122d858333a0f24866c fix/mobile-compare-polish
+a00cbe916182d1e04661c750a1ce2e7ad27a68ae fix/mobile-sort-select-overflow
+2fd997bfe640c419a6713e85df008463de7f56e8 fix/modal-keyboard-viewport
+3e7705756776a0c44d27966dfc972023f1f38b69 fix/ofsted-link-text
+ce422e64363e2b03c186ef316832b6de15502d67 fix/promote-status-token
+4522cbf64560db1e1cd519e119aa466b42cd16a1 fix/proposed-to-close-copy
+15da060e4af37fbae919e0edf25f108266de2585 fix/rankings-admissions-accuracy
+6c872ce726f210433354ca38dc5314bc6a467534 fix/rankings-year-validation
+1c1df7796194af3d47f8e5ac0a0fbe6f323700e7 fix/report-card-chip-alignment
+b2dc4d0779ced02709429afaa5985acf4abda794 fix/results-map-ios-fullscreen
+95a5783da1fc994df76cb97238b55596dce4cd8f fix/runtime-api-proxy
+8a9ba30cc24e29653a72c03c0e817684b7db7c07 fix/sats-per-level-national
+536832a524fc4f9ed858f047e00b9a4d9d429c46 fix/school-detail-nan-500
+fef83b3bf244a9bf3cb4afa75dbc433d8725014f fix/schoolbar-sticky-offset
+b0c5b6bb57c879477da12c37b15cff950c29ebd3 fix/secondary-anchors-button-affordance
+261403bcd2b01aa4f26ee212e26302fc0f769bf9 fix/special-note-full-width
+ea5249a2ea6faf6bfa5a1522644387ba59770ec8 fix/standardise-distance-units
+e4565e9f158721d4df6b918f2b065de82851f8d9 fix/trends-chart-height
+3aad5101a842539105022f9059e85c224fc5973a fix/welsh-establishment-leak
+315f1feede70bdf3101d2fdd305b3d06e037fdac perf/batch-supplementary
+d2dc78aeb599e16b7ef5019be2b360b08df463bc perf/compare-loading
+e098ad4bd1130152705788d4773837b7d1e7112e perf/server-client-split
+
+## Deleted: superseded by PR #110 (content preserved on feat/seo-crawl-hygiene-main)
+786ec80dd4de4a3cb674a89e35b3b5e461639289 feat/seo-crawl-hygiene
+a5ac0bcd1b37bc10dcbce88f8601d01bf7b3eaaf feat/england-only-corpus

docs/superpowers/specs/2026-08-20-seo-programme-design.md

@@ -0,0 +1,309 @@
+# SEO Programme — Design
+
+Date: 2026-08-20
+Status: awaiting review
+
+## Problem
+
+schoolcompare ranks second for "school compare" — an exact match for the
+brand and the domain. It ranks poorly for "compare schools", "school
+comparison" and "schools near me". The first is a naming artefact and
+transfers to nothing; the rest are the queries that actually carry parent
+demand.
+
+The cause is structural, not editorial. The site publishes five route
+families:
+
+    /  /compare  /rankings  /admissions  /school/[slug]
+
+Location intent has no landing page at all. Every competitor outranking us
+on those queries wins with programmatic location pages:
+
+| Competitor    | URL pattern                                |
+|---------------|--------------------------------------------|
+| School Guide  | `/best-schools-in/manchester`              |
+| Locrating     | `/the-best-primary-schools-in-Manchester_…`|
+| FindMySchool  | `/best-primary-schools/manchester`         |
+| Snobe         | `/best-primary-schools/manchester`         |
+| School Atlas  | `/guides/best-primary-schools-manchester`  |
+
+"Schools near me" is a local-intent query. Google resolves it against the
+user's coordinates and serves pages that are *about a place*. A national
+homepage cannot win it. No title or description change fixes this; only
+pages Google can localise will.
+
+## Baseline (measured 2026-08-20, production API)
+
+| Measure                                    | Value   |
+|--------------------------------------------|---------|
+| Unique schools                              | 27,229  |
+| URLs in sitemap.xml                         | 27,232  |
+| Schools with 2024/25 performance data       | 21,266  |
+| Schools with **no** current performance data| ~5,963 (22%) |
+| Welsh establishments (all metrics null)     | 1,569   |
+| Overseas / offshore establishments           | 467     |
+| Static URLs in sitemap                      | 3       |
+| Routes setting a canonical                  | 1 of 5  |
+
+Three findings from that table drive the plan.
+
+**We submit ~6,000 thin pages to Google.** `build_sitemap()`
+(`backend/app.py:73`) enumerates every URN regardless of whether the school
+has any data. Welsh establishments return `school_type: "Welsh
+establishment"` with every performance metric, Ofsted grade and phase field
+null. Overseas and offshore establishments ("BFPO Overseas Establishments",
+"Gibraltar Overseas Establishments", "Jersey Offshore Establishments") are
+in the local-authority list too. At 22% of the submitted corpus this is a
+site-wide quality signal problem and a crawl-budget waste, not a rounding
+error.
+
+W1 item 4 removes 2,036 of those — every non-England establishment — taking
+the corpus to 25,193. The 3,927 that remain are English schools with no
+current data: mostly newly opened, special, nursery or alternative provision.
+Those are a template problem, not a corpus problem, and item 5 handles them
+separately.
+
+**The homepage is its own competitor.** `app/page.tsx` accepts eleven search
+params (`search`, `local_authority`, `school_type`, `phase`, `page`,
+`postcode`, `radius`, `sort`, `gender`, `admissions_policy`,
+`has_sixth_form`) and sets no canonical. Every filter combination is a
+crawlable near-duplicate of the single page we are asking to rank for
+"compare schools".
+
+**School pages are near-orphans.** Reachable from the sitemap and from site
+search, but almost nothing links to them contextually, so they accrue no
+internal authority.
+
+Also noted: the sitemap emits invented `priority` values and no `lastmod`.
+Google ignores `priority` and `changefreq` entirely; `lastmod` is the field
+it does read, and we omit it.
+
+## Keyword clusters
+
+Ranked by judgement of UK parent search behaviour and by the competitive
+SERP evidence above. Google Search Console is connected, so cluster
+priorities are to be re-derived from measured impressions before build
+starts (see Workstream 0).
+
+**C1 — Head "compare" terms.** compare schools · school comparison · school
+comparison tool · compare school performance · compare primary schools ·
+compare secondary schools · compare two schools
+
+**C2 — League tables and rankings.** primary school league tables ·
+secondary school league tables · school league tables 2026 · SATs results by
+school · GCSE results by school · KS2 league tables · Progress 8 rankings ·
+best primary schools in [town] · top 10 primary schools in [LA]
+
+**C3 — Local / near me.** schools near me · primary schools near me ·
+secondary schools near me · best schools near me · good schools near me ·
+schools in [town] · primary schools in [LA] · schools near [postcode] ·
+[postcode] school catchment
+
+**C4 — Individual school long tail.** [school] ofsted · [school] SATs
+results · [school] catchment area · [school] reviews · [school] URN
+
+**C5 — Admissions.** primary school admissions 2027 · national offer day
+2027 · school application deadline · school admissions appeal ·
+oversubscription criteria · distance criteria school admissions · didn't get
+first choice school · school admissions [LA]
+
+**C6 — Metric explainers.** what is a good SATs score · what is Progress 8 ·
+what is Attainment 8 · expected standard KS2 meaning · scaled score
+explained · Ofsted grades explained · Ofsted report cards · pupil premium
+explained
+
+**C7 — Head to head.** [school A] vs [school B] · academy vs community
+school · grammar school vs comprehensive · faith school vs community school
+
+## Workstreams
+
+### W0 — Measure before touching anything
+
+Export a Google Search Console baseline: impressions, clicks, average
+position and CTR by query and by page, for the trailing 16 months. Bucket
+queries into C1–C7. This sets the counterfactual — without it, no later
+claim about lift is defensible, because school-search traffic is strongly
+seasonal (results day in December, offer day in March/April).
+
+Re-rank C1–C7 against measured impressions and adjust the sequence below if
+the data disagrees with the judgement calls.
+
+### W1 — Crawl hygiene and index sanity
+
+Cheap, and it unblocks everything after it. Adding 5,000 pages on top of a
+corpus that is 22% thin would compound the existing problem.
+
+1. Canonical on every route. `/`, `/rankings`, `/compare` and `/admissions`
+   currently set none.
+2. The homepage canonicalises to `/` regardless of search params.
+3. `/compare?urns=…` gets `noindex, follow` — it is an unbounded parameter
+   space with no standalone value.
+4. **England only — DONE.** Wales, the Crown Dependencies, Gibraltar and the
+   service/overseas schools are removed from the corpus at the mart boundary,
+   not hidden at the view layer. `dim_school` and `dim_location` both exclude
+   `TypeOfEstablishment` in {25, 26, 30, 37} — Offshore schools, Service
+   children's education, Welsh establishment, British schools overseas —
+   listed once as `vars.non_england_school_type_codes` in `dbt_project.yml`.
+   That removes 2,036 establishments and 29 local authorities, and because
+   `build_sitemap()` reads the same marts, it drops them from the sitemap in
+   the same stroke. `assert_england_only_schools` fails the pipeline if a GIAS
+   refresh reintroduces them or if the two models drift apart.
+5. Prune the remaining thin pages: exclude any school with no performance data
+   **and** no Ofsted record. Distinct from item 4 — these are English schools
+   with nothing yet to show, so the fix may be a better template rather than
+   removal.
+6. Rebuild the sitemap as a sitemap **index**: one child per page family,
+   real `lastmod` from the data-load timestamp, `priority` and `changefreq`
+   dropped.
+
+### W2 — The location layer
+
+The dominant lever. `dim_location` already carries `town`, `county`,
+`local_authority_name`, `parliamentary_constituency`, `latitude`,
+`longitude` and `postcode`, so no new ingestion is required.
+
+Routes:
+
+    /schools/[la]                     e.g. /schools/manchester
+    /schools/[la]/primary
+    /schools/[la]/secondary
+    /best-primary-schools/[town]
+    /best-secondary-schools/[town]
+    /schools/near/[outcode]           e.g. /schools/near/m20
+    /schools/near-me                  geolocating hub
+
+**Thin-page threshold: generate a town or outcode page only where at least
+five schools have current performance data.** Below that, 301 to the parent
+LA page. This is the single most important constraint in the workstream —
+it is what separates a location layer from index bloat.
+
+Each page must earn its place with content a parent would actually use, not
+a template shell:
+
+- H1 matching the query intent ("Best primary schools in Manchester")
+- Counts framed usefully: "137 primary schools, 9 rated Outstanding"
+- A ranked table of the top 20 on the headline metric
+- Local average against the England average
+- Ofsted grade distribution
+- Map
+- Links to neighbouring towns and to the parent LA
+- An FAQ block (feeds `FAQPage` in W4)
+- Links to every school page in scope — this is what de-orphans W1's corpus
+
+Sizing estimate: ~150 usable LAs × 3 ≈ 450; towns clearing the threshold
+≈ 1,200 × 2 ≈ 2,400; outcodes ≈ 2,300. Roughly **5,000 new pages**,
+comfortably inside a sitemap index and well under the per-file 50,000 limit.
+
+### W3 — Make rankings indexable
+
+`/rankings` is driven entirely by query params, so Google indexes
+approximately one page where there should be hundreds.
+
+    /rankings/[phase]/[metric]
+    /rankings/[phase]/[metric]/[la]
+
+The interactive filter UI stays; its state moves into real paths. Param
+forms canonicalise to the clean path. This is the direct play for C2.
+
+### W4 — Structured data and internal linking
+
+- Replace the bare `EducationalOrganization` on school pages with `School`,
+  and populate it properly.
+- `BreadcrumbList` site-wide.
+- `ItemList` on every rankings and location page.
+- `FAQPage` on admissions and on location pages.
+- New school-page modules: "Other schools in [town]", "Nearby schools",
+  "Compare with similar schools". Each links out to W2 and W3 pages, which
+  is what circulates authority instead of stranding it.
+
+Explicitly **not** doing `Dataset` or `AggregateRating` — no review corpus
+exists, and fabricating one would be both useless and a policy violation.
+
+### W5 — Admissions expansion
+
+One static page currently carries an entire cluster.
+
+    /admissions/[la]                  per-authority deadlines and offer day
+    /admissions/appeals
+    /admissions/national-offer-day
+
+`school admissions [LA]` is high-intent and highly seasonal; per-authority
+pages are the natural unit.
+
+### W6 — Explainer content
+
+    /guides/progress-8
+    /guides/attainment-8
+    /guides/sats-scaled-scores
+    /guides/ofsted-grades
+    /guides/expected-standard
+
+Each links into the corresponding W3 rankings page. Cheap to build, and it
+is what gives the metric vocabulary enough topical weight to support C1–C4.
+
+### W7 — Head-to-head pages
+
+    /compare/[school-a]-vs-[school-b]
+
+C7 is uncontested and native to the product. It is also the easiest way to
+destroy everything W1 fixes: 27,229 schools generate 370 million pairs.
+**Curated pairs only** — same town, both with current data, both with real
+search demand — capped in the low thousands. Gated behind evidence that W2
+is indexing cleanly.
+
+### W8 — Metadata rewrite for C1
+
+Current homepage title is `schoolcompare | Compare every school in England`,
+which spends the most valuable position on the brand. Rewrite the homepage,
+rankings and compare titles and descriptions around C1 phrasing. Small
+change, and the cheapest item in the programme.
+
+## Sequencing
+
+    W0 → W1 → W2 → W3 → W4 → W5 → W6 → (W7 if W2 indexes cleanly)
+
+W1 before W2 is not negotiable: adding pages to a corpus that is 22% thin
+compounds the problem rather than diluting it.
+
+This spec is a programme, not a single implementation plan. Each workstream
+gets its own plan and its own PR; W2 will likely need several. Only W0 and W1
+are ready to plan against today — the rest should be re-read after W0's
+Search Console baseline lands, because that data may reorder them.
+
+## Testing
+
+Per CLAUDE.md, user-facing behaviour changes extend the `e2e/` journeys in
+the same PR. Each workstream adds:
+
+- W1: canonical present and correct on every route; `/compare?urns=` carries
+  `noindex`; sitemap excludes a known dataless URN.
+- W2: a known LA, town and outcode page renders with the expected school
+  count; a below-threshold town redirects to its LA.
+- W3: a clean rankings path renders; the param form canonicalises to it.
+- W4: JSON-LD parses and validates against the declared types.
+
+## Risks
+
+**Index bloat.** The failure mode of every programmatic SEO programme. The
+five-school threshold, the W1 prune and the W7 gate are the three controls.
+
+**Helpful-content exposure.** Google's stance on templated location pages
+has hardened. The mitigation is that each page carries genuinely local
+computed data — real counts, real distributions, real local-vs-national
+comparison — rather than a name substituted into boilerplate.
+
+**Build cost.** School pages already use ISR with a 7-day revalidate and
+`PRERENDER_SCHOOLS` gating full prerender. 5,000 more routes need the same
+treatment; full static generation of 32,000 pages is likely impractical in
+CI.
+
+**Seasonality.** Results day and offer day dominate the traffic curve.
+Judging the programme on a mid-summer window would misread it in either
+direction. W0's baseline must be year-on-year, not month-on-month.
+
+## Open questions
+
+1. Catchment areas are Locrating's moat and a strong C3 driver
+   (`[postcode] school catchment`). `fact_admissions` carries admission
+   distances. Is deriving approximate catchment a later workstream, or out
+   of scope?

docs/superpowers/specs/2026-08-21-w2-location-layer-design.md

@@ -0,0 +1,278 @@
+# W2: The Location Layer — Design
+
+Date: 2026-08-21
+Status: awaiting review
+Supersedes: workstream W2 in `2026-08-20-seo-programme-design.md`
+
+Scope note: this covers four page families in one spec. Splitting them — towns
+and authorities first, outcodes and localities after — was proposed and
+declined in favour of building the layer in one pass. The decomposition
+argument was that the curated locality seed needs human review and would hold
+up 783 pages of measured demand behind it; that risk is accepted here, and the
+implementation plan should sequence the seed early enough that review time
+does not become the critical path.
+
+## Problem
+
+Location intent is the largest unserved demand the site has. In the 16-month
+Search Console baseline it draws **874 impressions, one click, average
+position 49.5**. The site does not compete.
+
+Unlike named-school queries — which the same baseline showed to be
+navigational and unwinnable, since a parent typing "audley junior school"
+wants that school's own website — location queries have no incumbent owner.
+Nobody owns "primary schools in Brentwood" the way a school owns its name.
+
+The cause is structural: the site has no page about a place. Every competitor
+ranking above it does.
+
+## What the demand actually looks like
+
+Every location query in the baseline is **town or district level**. Not one is
+an administrative area:
+
+| Query | Impressions | Position |
+|-------|-------------|----------|
+| colleges in solihull | 112 | 51.2 |
+| schools in ramsey | 64 | 42.5 |
+| schools in crosby | 57 | 47.7 |
+| primary schools in beccles | 44 | 40.9 |
+| private schools in battersea | 41 | 71.9 |
+| secondary schools in brentwood | 37 | 56.1 |
+| secondary schools in canary wharf | 30 | 35.9 |
+
+Three patterns follow directly, and they drive the whole design.
+
+**Towns, not authorities.** The superseded W2 put `/schools/[la]` first and
+towns second. The data inverts that. Brentwood appears four times in different
+phrasings; Beccles twice. Both are towns, not authorities.
+
+**Phase is part of the query**, not a filter applied afterwards: "primary
+schools in beccles", "secondary schools in brentwood", "colleges in solihull".
+
+**London is searched by district** — Battersea, Canary Wharf — and the GIAS
+`town` field cannot serve it at all.
+
+## Measured sizing
+
+Counted against the live corpus of 25,185 schools, not estimated.
+
+| Family | Viable (≥5 schools) | Below threshold |
+|--------|--------------------|-----------------|
+| Towns | **783** | 907 → redirect to authority |
+| Outcodes | **1,760** | 305 |
+| Local authorities | 154 | — |
+| London localities | ~100–150 (curated) | — |
+
+With phase variants — 783 town pages plus roughly 700 primary and 250
+secondary variants, 154 authorities across three variants, 1,760 outcodes and
+the curated localities — the total lands near **4,000 pages**. Phase variants
+need their own threshold: there are 17,426 primaries but only 4,456 secondaries nationally,
+so most towns will support a primary page and not a secondary one.
+
+## Two design problems this spec exists to solve
+
+### 1. Town and authority names collide, and neither contains the other
+
+67 viable towns share a name with a local authority. The obvious fix — let the
+authority absorb the town, since it sounds like a superset — **does not work**:
+
+| Place | Schools in the town | Schools in the authority |
+|-------|--------------------|-----------------------|
+| Bedford | 104 | 86 |
+| Birmingham | 520 | 518 |
+| Derby | 157 | 119 |
+| Doncaster | 152 | 145 |
+
+The authority is the larger set in only 43 of the 67. Postal towns cross
+authority boundaries, so these are overlapping sets that happen to share a
+name. Publishing both into one namespace produces near-duplicate pages, which
+is the specific failure that sinks programmatic SEO.
+
+**Resolution: two namespaces.**
+
+```
+/schools/[place]              towns and London localities
+/schools/[place]/primary
+/schools/[place]/secondary
+/schools/authority/[la]       local authorities
+/schools/authority/[la]/primary
+/schools/authority/[la]/secondary
+/schools/near/[outcode]
+```
+
+Outcodes carry no phase variants: nobody searches "primary schools in SW11",
+so the variants would be pages without demand.
+
+Every collision disappears by construction. `/schools/[place]` keeps the clean
+URL for the pattern that carries the demand; authorities get a namespace whose
+purpose is genuinely different — admissions are authority-run, and the
+authority page is the one that can speak to catchment policy and LA averages.
+
+A place page and an authority page of the same name must each say plainly
+which set of schools they cover, or they read as duplicates to a reader even
+when they differ in fact.
+
+### 2. London has no locality field
+
+`town` collapses **1,819 London schools into the single value "London"**. A
+page listing all of them is useless, and borough pages do not help because
+people search "Battersea", not "Wandsworth".
+
+No single field solves it:
+
+| Search term | `parliamentary_constituency` | postcodes.io `admin_ward` |
+|-------------|------------------------------|---------------------------|
+| Battersea | **Battersea** ✓ | Northcote / Wandsworth Town ✗ |
+| Canary Wharf | Poplar and Limehouse ✗ | **Canary Wharf** ✓ |
+| Vauxhall | Vauxhall and Camberwell Green ✗ | **Vauxhall** ✓ |
+
+And neither covers Clapham, Shoreditch or Peckham, which are postal and
+colloquial rather than administrative.
+
+**Resolution: a curated seed mapping locality to outcodes.**
+
+```
+pipeline/transform/seeds/locality_outcodes.csv
+locality_slug,locality_name,outcodes,region
+battersea,Battersea,"SW11|SW8",London
+canary-wharf,Canary Wharf,"E14",London
+clapham,Clapham,"SW4|SW9",London
+```
+
+This needs **no new ingestion** — the corpus already has postcodes. It puts
+the fuzzy, contested part of the problem in a reviewable file rather than in
+derived logic, which suits it: locality boundaries are a judgement, not a
+fact. The repo already uses dbt seeds for curated reference data
+(`la_code_names.csv`, `gias_code_names.csv`), so this follows an established
+pattern.
+
+The seed generalises past London. Any colloquial place — Jesmond, Chorlton,
+Clifton — can be defined by its outcodes without a schema change.
+
+**Constraint:** a locality slug may not collide with a viable town slug. The
+place registry enforces this and fails the build rather than silently
+shadowing a town.
+
+## Architecture
+
+### The place registry
+
+One module owns the question "what places do we publish, and what is in each".
+Everything else reads from it: the pages, the sitemap, the internal links.
+
+```
+backend/places.py
+
+  Place = { kind: "town"|"locality"|"authority"|"outcode",
+            slug, name, urn_list, parent_authority | None }
+
+  build_place_registry(df) -> dict[str, Place]
+  place_schools(slug, phase=None) -> list[School]
+```
+
+Built once at startup from the same DataFrame the sitemap uses, and rebuilt by
+the existing `/api/admin/regenerate-sitemap` path after a pipeline run.
+Registry construction is where the threshold, the collision rules and the
+seed's uniqueness constraint are enforced — in one place, testable without a
+browser or a database.
+
+### API
+
+```
+GET /api/places                    the registry: slug, kind, name, count
+GET /api/places/{slug}?phase=      aggregate + ranked schools for one place
+```
+
+`/api/places` is what the sitemap and the internal-link modules enumerate.
+
+### Routes
+
+Next App Router, ISR with the same 7-day revalidate the school pages use.
+`generateStaticParams` gated behind an env flag, matching
+`PRERENDER_SCHOOLS`, because 3,900 more routes cannot be statically built in
+CI on every deploy.
+
+## What each page must contain
+
+A place page that is a name substituted into a template is the thing Google's
+helpful-content stance exists to demote. Each page carries computed local
+facts that exist nowhere else on the site:
+
+- **H1** matching the query: "Primary schools in Brentwood"
+- **Counts framed usefully**: "29 schools, 4 rated Outstanding"
+- **A ranked table** of the top 20 on the phase's headline metric —
+  `rwm_expected_pct` for primary, `attainment_8_score` for secondary, and for
+  an unphased place page the metric matching whichever phase it holds more of
+- **The local average against the England average** — the one number a parent
+  cannot get from a list
+- **Ofsted grade distribution** for the place
+- **A map**
+- **Links to neighbouring places** and to the parent authority
+- **An FAQ block**, feeding `FAQPage` structured data
+- **A link to every school page in scope** — this is what finally de-orphans
+  the 23,000 school pages the original spec identified as near-orphans
+
+## Thin-page controls
+
+Three, and they are the difference between a location layer and index bloat:
+
+1. **Five schools with current data minimum.** Below it, 301 to the parent
+   authority. This drops 907 towns and 305 outcodes.
+2. **Per-phase thresholds.** A town with 30 primaries and 2 secondaries
+   publishes a primary page and no secondary page.
+3. **No page without a local average.** If a place has too few schools with
+   results to compute one, it has nothing to say that a list does not, and it
+   falls back to the authority.
+
+## Sitemap
+
+Two new children in the existing index: `/sitemaps/places-{n}.xml` and
+`/sitemaps/outcodes-{n}.xml`. Per-family children are why the index was built
+in W1 — Search Console reports coverage per submitted sitemap, so indexation
+of the location layer is measurable separately from the school pages.
+
+## Testing
+
+Per `CLAUDE.md`, user-facing behaviour extends `e2e/tests/journeys.spec.ts` in
+the same PR.
+
+**Unit (registry, no DB):** threshold enforcement; a sub-threshold town
+resolves to its authority; a locality slug colliding with a town fails the
+build; Bedford's town and authority pages hold different URN sets; per-phase
+thresholds.
+
+**Backend:** `/api/places` shape; `/api/places/{slug}` aggregate correctness
+against a fixture; unknown slug 404s.
+
+**e2e:** a known town, authority, locality and outcode page each render with
+the expected count; a below-threshold town 301s; every place page declares a
+canonical and appears in the sitemap; `/schools/bedford` and
+`/schools/authority/bedford` both resolve and state which set they cover.
+
+## Risks
+
+**Index bloat** is the failure mode of every programmatic SEO programme. The
+three controls above are the answer, and the per-family sitemap is how we find
+out early if they were not enough.
+
+**Helpful-content exposure.** Templated location pages are exactly what
+Google's stance targets. The mitigation is that every page carries real
+computed local data — counts, distributions, local-versus-national comparison
+— rather than a name dropped into boilerplate. If indexation of the places
+sitemap stalls below roughly half, that is the signal to stop and rethink
+rather than to add more pages.
+
+**Build cost.** ~4,000 additional ISR routes on top of 23,000 school pages.
+The env-flag gate on `generateStaticParams` keeps CI viable.
+
+**Curation drift.** The locality seed is hand-maintained and will go stale as
+places change. It is small and reviewable, and a dbt test asserts every seed
+outcode matches at least one school so a typo fails the pipeline rather than
+publishing an empty page.
+
+## Out of scope
+
+Catchment-area estimation. It is a strong driver for this cluster and
+`fact_admissions` carries the distances, but it is a modelling problem with
+real accuracy risk and deserves its own design.

e2e/tests/journeys.spec.ts

@@ -1231,9 +1231,8 @@ async function schoolWithCutoff(page: Page) {
     const res = await page.request.get(`/api/schools/${urn}`);
     if (!res.ok()) continue;
     const body = await res.json();
-    if (body?.admission_distance?.distance_m != null) {
+    if (body?.admission_distance?.distance_m == null) continue;
-      return { urn, distance: body.admission_distance, phase: body.school_info?.phase };
+    return { urn, distance: body.admission_distance, phase: body.school_info?.phase };
-    }
   }
   return null;
 }
@@ -1253,7 +1252,11 @@ test('a published cut-off distance is shown with the year it belongs to', async
   await expect(label).toContainText(`September ${found!.distance.year}`);
 
   // And the figure itself, in the unit councils publish in.
-  await expect(page.getByText(/\d+(\.\d+)? (miles|m)\b/).first()).toBeVisible();
+  // No trailing \b: the tile's support figure is an adjacent text node, so
+  // the element reads "0.88 miles 1.4 km" and a word boundary after "miles"
+  // is not guaranteed. The leading shape is what matters — a decimal figure
+  // in miles, never a metric one.
+  await expect(page.getByText(/\d+\.\d+ miles/).first()).toBeVisible();
 });
 
 test('a cut-off distance is never shown without saying it is not a catchment', async ({ page }) => {
@@ -1307,3 +1310,535 @@ test('no school page shows an implausible cut-off distance', async ({ page }) =>
   }
   test.skip(checked === 0, 'no cut-off distances available to check yet');
 });
+
+// ── The Distance view, map and postcode check ────────────────────────────
+
+test('the public API serves the latest cut-off only', async ({ page }) => {
+  /*
+   * Earlier years are held back as a paid feature. This endpoint is public and
+   * unauthenticated, so withholding them in the UI alone would be decoration:
+   * anyone could read the history out of the network tab. The mart still holds
+   * every year — this asserts what leaves the process, not what was collected.
+   */
+  let checked = 0;
+  for (const urn of CUTOFF_CANDIDATE_URNS) {
+    const res = await page.request.get(`/api/schools/${urn}`);
+    if (!res.ok()) continue;
+    const body = await res.json();
+    if (body?.admission_distance?.distance_m == null) continue;
+    checked += 1;
+    expect(body, `URN ${urn} still exposes a cut-off history`)
+      .not.toHaveProperty('admission_distance_history');
+  }
+  test.skip(checked === 0, 'no cut-off distances available to check yet');
+});
+
+test('a school page shows no year-by-year cut-off record', async ({ page }) => {
+  const found = await schoolWithCutoff(page);
+  test.skip(found === null, 'no school in the sample has a published cut-off yet');
+
+  await page.goto(`/school/${found!.urn}`);
+  await expect(page.locator('#admissions')).toBeVisible({ timeout: 15_000 });
+
+  // The render side of the same rule, so a future component cannot put the
+  // history back without the API.
+  await expect(page.getByText(/Last distance offered, by year/)).toHaveCount(0);
+  await expect(page.getByText(/too few to read as a trend/)).toHaveCount(0);
+
+  /*
+   * No "Distance" tab in the admissions segmented control.
+   *
+   * Scoped to the control, and exact, because getByRole matches accessible
+   * names by case-insensitive SUBSTRING: an unscoped { name: 'Distance' }
+   * matched "Show this distance on a map" — the map toggle added by this same
+   * feature — and failed a page that was entirely correct. Naming the group
+   * this assertion is about also means unrelated copy elsewhere on the page
+   * can never break it again.
+   */
+  const viewToggle = page.getByRole('group', { name: 'Admissions view' });
+  const tabs = await viewToggle.getByRole('button').allTextContents();
+
+  // Read the tabs positively rather than asserting an absence against a
+  // locator that might resolve to nothing: if the group selector ever stops
+  // matching, an absence check passes for the wrong reason, which is how the
+  // bug this test is guarding would slip back in unnoticed.
+  expect(tabs, 'admissions view toggle did not resolve').toContain('This year');
+  expect(tabs.map((s) => s.trim()), `admissions tabs: ${tabs.join(', ')}`)
+    .not.toContain('Distance');
+});
+
+test('the postcode check answers for the published year, and names it', async ({ page }) => {
+  const found = await schoolWithCutoff(page);
+  test.skip(found === null, 'no school in the sample has a published cut-off yet');
+
+  await page.goto(`/school/${found!.urn}`);
+  const section = page.locator('#distance');
+  // Needs coordinates as well as a figure; not every school has both.
+  test.skip(await section.count() === 0, 'this school has no distance section');
+  await expect(section).toBeVisible({ timeout: 15_000 });
+
+  await page.getByLabel('Your postcode').fill('SW1A 1AA');
+  await page.getByRole('button', { name: 'Check', exact: true }).click();
+
+  const result = page.getByRole('status');
+  const error = page.getByRole('alert');
+  await expect(result.or(error)).toBeVisible({ timeout: 20_000 });
+
+  if (await result.isVisible()) {
+    // A verdict without its year is a number a parent cannot place.
+    await expect(result).toContainText(new RegExp(`September ${found!.distance.year}`));
+    await expect(result).toContainText(/inside|beyond|too close/);
+
+    // Both figures in the sentence must be in the same unit. The verdict used
+    // to render the home distance in metres and the cut-off in miles — "69 m
+    // away — inside the September 2026 cut-off of 0.17 miles" — which asks the
+    // reader to convert between units to check a comparison already made for
+    // them. Miles throughout: the unit councils publish and quote.
+    const headline = (await result.textContent()) ?? '';
+    const verdictLine = headline.split('.')[0];
+    expect(verdictLine, `verdict mixes units: ${verdictLine}`).not.toMatch(/\d\s?m\b/);
+    expect((verdictLine.match(/miles/g) ?? []).length,
+      `verdict should quote two figures in miles: ${verdictLine}`).toBe(2);
+  }
+});
+
+test('the postcode check states its limits before it is used', async ({ page }) => {
+  const found = await schoolWithCutoff(page);
+  test.skip(found === null, 'no school in the sample has a published cut-off yet');
+
+  await page.goto(`/school/${found!.urn}`);
+  const section = page.locator('#distance');
+  test.skip(await section.count() === 0, 'this school has no distance section');
+  await expect(section).toBeVisible({ timeout: 15_000 });
+
+  const caveat = page.getByText(/Distance is the last criterion applied/);
+  await expect(caveat).toBeVisible();
+  await expect(caveat).toContainText(/not a catchment boundary/);
+  await expect(caveat).toContainText(/walking route/);
+  await expect(caveat).toHaveCount(1);
+});
+
+test('the distance section never scrolls the page sideways', async ({ page }) => {
+  const found = await schoolWithCutoff(page);
+  test.skip(found === null, 'no school in the sample has a published cut-off yet');
+
+  await page.setViewportSize({ width: 390, height: 844 });
+  await page.goto(`/school/${found!.urn}`);
+  const section = page.locator('#distance');
+  test.skip(await section.count() === 0, 'this school has no distance section');
+  await expect(section).toBeVisible({ timeout: 15_000 });
+
+  const overflow = await page.evaluate(() =>
+    document.documentElement.scrollWidth - document.documentElement.clientWidth);
+  expect(overflow, 'page must not scroll horizontally').toBeLessThanOrEqual(1);
+});
+
+test('no single section dominates the height of a school page', async ({ page }) => {
+  /*
+   * The admissions views are stacked in one grid cell so switching them never
+   * shifts layout, which means the card is sized by its TALLEST view while the
+   * hidden ones keep their box. A distance view carrying a chart, a table and a
+   * map was added there and measured 1402px against the tile grid's 316px; the
+   * DEFAULT view rendered as four tiles adrift in ~1080px of blank card, and
+   * Admissions alone came to half the height of every section on the page
+   * (1503px against 526px for the next largest).
+   *
+   * Measuring the card's internals cannot catch it: the tile grid is
+   * `flex: 1`, so it absorbs the stretch and every box still looks full. What
+   * a reader actually sees is one section wildly out of proportion with its
+   * neighbours, so that is what this asserts.
+   */
+  const found = await schoolWithCutoff(page);
+  test.skip(found === null, 'no school in the sample has 2+ published cut-off years yet');
+
+  await page.goto(`/school/${found!.urn}`);
+  await expect(page.locator('#admissions')).toBeVisible({ timeout: 15_000 });
+  await page.waitForTimeout(1200); // charts settle, and they carry real height
+
+  const sections = await page.evaluate(() =>
+    [...document.querySelectorAll('section[id]')]
+      .map((s) => ({ id: s.id, h: Math.round(s.getBoundingClientRect().height) }))
+      .filter((s) => s.h > 0));
+
+  expect(sections.length).toBeGreaterThanOrEqual(3);
+  const heights = sections.map((s) => s.h).sort((a, b) => a - b);
+  const median = heights[Math.floor(heights.length / 2)];
+  const worst = sections.reduce((a, b) => (a.h > b.h ? a : b));
+
+  // Generous: a rich section may fairly run to twice a plain one. Nearly three
+  // times over is the shape of a layout fault, not of denser content.
+  expect(
+    worst.h / median,
+    `#${worst.id} is ${worst.h}px against a ${median}px median: `
+      + sections.map((s) => `${s.id}=${s.h}`).join(', '),
+  ).toBeLessThan(2.5);
+});
+
+/*
+ * England-only corpus.
+ *
+ * GIAS ships the whole UK plus overseas and offshore establishments, none of
+ * which carry comparable DfE performance data. dim_school and dim_location
+ * exclude them (vars.non_england_school_type_codes in dbt_project.yml), which
+ * keeps them out of the site, the filter lists and the sitemap together.
+ *
+ * These assert the published surface, not the warehouse: the dbt test
+ * assert_england_only_schools guards the marts, and these guard what the
+ * environment actually serves once the marts have been rebuilt.
+ */
+
+const WELSH_AUTHORITIES = [
+  'Blaenau Gwent', 'Bridgend', 'Caerphilly', 'Cardiff', 'Carmarthenshire',
+  'Ceredigion', 'Conwy', 'Denbighshire', 'Flintshire', 'Gwynedd',
+  'Isle of Anglesey', 'Merthyr Tydfil', 'Monmouthshire', 'Neath Port Talbot',
+  'Newport', 'Pembrokeshire', 'Powys', 'Rhondda Cynon Taf', 'Swansea',
+  'Torfaen', 'Vale of Glamorgan', 'Wrexham',
+];
+
+const NON_ENGLAND_AUTHORITIES = [
+  'BFPO Overseas Establishments', 'Fieldwork Overseas Establishments',
+  'Gibraltar Overseas Establishments', 'Guernsey Offshore Establishments',
+  'Isle of Man Offshore Establishments', 'Jersey Offshore Establishments',
+  'Scotland Offshore Establishments',
+];
+
+const NON_ENGLAND_TYPES = [
+  'Welsh establishment', 'Offshore schools',
+  "Service children's education", 'British schools overseas',
+];
+
+test('the local authority filter offers no Welsh or overseas authority', async ({ page }) => {
+  const res = await page.request.get('/api/filters');
+  expect(res.ok()).toBeTruthy();
+  const { local_authorities: las } = await res.json();
+
+  expect(Array.isArray(las)).toBeTruthy();
+  // Guards against the list being empty, which would pass the check below
+  // for the wrong reason.
+  expect(las.length).toBeGreaterThan(100);
+
+  const leaked = [...WELSH_AUTHORITIES, ...NON_ENGLAND_AUTHORITIES]
+    .filter((la) => las.includes(la));
+  expect(leaked, `non-England authorities still offered: ${leaked.join(', ')}`)
+    .toEqual([]);
+});
+
+test('the school type filter offers no non-England establishment type', async ({ page }) => {
+  const res = await page.request.get('/api/filters');
+  expect(res.ok()).toBeTruthy();
+  const { school_types: types } = await res.json();
+
+  expect(Array.isArray(types)).toBeTruthy();
+  expect(types.length).toBeGreaterThan(10);
+
+  const leaked = NON_ENGLAND_TYPES.filter((t) => types.includes(t));
+  expect(leaked, `non-England types still offered: ${leaked.join(', ')}`)
+    .toEqual([]);
+});
+
+test('searching a Welsh authority by name returns no schools', async ({ page }) => {
+  // Cardiff held 144 Welsh establishments and nothing else, so the authority
+  // should now be absent from the corpus entirely rather than merely thinned.
+  const res = await page.request.get('/api/schools?local_authority=Cardiff&page_size=1');
+  expect(res.ok()).toBeTruthy();
+  const body = await res.json();
+  expect(body.total ?? (body.schools ?? []).length).toBe(0);
+});
+
+test('a Welsh school GIAS does not type as Welsh is gone too', async ({ page }) => {
+  // Beechwood College, Sully, CF64 5SE. GIAS types it "Special post 16
+  // institution" (32), not "Welsh establishment" (30), so the establishment
+  // type filter alone left it behind — it was the last Welsh school standing.
+  const res = await page.request.get('/api/schools?local_authority=Vale%20of%20Glamorgan&page_size=1');
+  expect(res.ok()).toBeTruthy();
+  const body = await res.json();
+  expect(body.total ?? (body.schools ?? []).length).toBe(0);
+
+  const page404 = await page.goto('/school/142458-beechwood-college');
+  expect(page404?.status()).toBe(404);
+});
+
+test('English schools with Welsh postcodes are kept', async ({ page }) => {
+  // Royal Mail postcode areas straddle the border: these Gloucestershire
+  // schools carry NP16/NP25 postcodes but are English schools with English
+  // data. A postcode-based filter would have wrongly deleted them, so this
+  // guards the fix from being "simplified" into one.
+  for (const urn of [115639, 115655, 137382]) {
+    const res = await page.request.get(`/api/schools/${urn}`);
+    expect(res.ok(), `URN ${urn} should still resolve`).toBeTruthy();
+    const { school_info } = await res.json();
+    expect(school_info.local_authority).toBe('Gloucestershire');
+  }
+});
+
+test('a Welsh school URL 404s while an English one still resolves', async ({ page }) => {
+  // Paired on purpose: the Welsh assertion alone would also pass if the whole
+  // site were down, which is the failure this test most needs to distinguish.
+  const english = await page.request.get('/api/schools?search=primary&per_page=1');
+  expect(english.ok()).toBeTruthy();
+  const [first] = (await english.json()).schools ?? [];
+  expect(first, 'no English school available to compare against').toBeTruthy();
+
+  const good = await page.goto(`/school/${first.urn}-x`);
+  expect(good?.status(), 'an English school should still resolve').toBeLessThan(400);
+
+  // Adamsdown Primary School, Cardiff — a Welsh establishment (URN 401559).
+  const welsh = await page.goto('/school/401559-adamsdown-primary-school');
+  expect(welsh?.status(), 'a Welsh school should no longer resolve').toBe(404);
+});
+
+async function sitemapChildren(page: Page): Promise<string[]> {
+  const res = await page.request.get('/sitemap.xml');
+  expect(res.ok()).toBeTruthy();
+  const index = await res.text();
+  expect(index).toContain('<sitemapindex');
+  return [...index.matchAll(/<loc>([^<]+)<\/loc>/g)].map((m) => m[1]);
+}
+
+test('the sitemap index names children that all resolve', async ({ page }) => {
+  const index = await (await page.request.get('/sitemap.xml')).text();
+  // An index holds <sitemap> entries only; mixing in <url> is invalid.
+  expect(index).not.toContain('<url>');
+
+  const locs = await sitemapChildren(page);
+  expect(locs.length).toBeGreaterThanOrEqual(2);
+
+  for (const loc of locs) {
+    expect(loc.startsWith('https://www.schoolcompare.co.uk/sitemaps/')).toBeTruthy();
+    const child = await page.request.get(new URL(loc).pathname);
+    expect(child.ok(), `${loc} should resolve`).toBeTruthy();
+    expect(await child.text()).toContain('<urlset');
+  }
+});
+
+test('the sitemap submits no Welsh or overseas school', async ({ page }) => {
+  const locs = await sitemapChildren(page);
+
+  let total = 0;
+  for (const loc of locs) {
+    const xml = await (await page.request.get(new URL(loc).pathname)).text();
+    total += (xml.match(/<url>/g) ?? []).length;
+    // 401559 (Adamsdown, Cardiff) and 402426 (ACT Schools, Cardiff) were both
+    // submitted before the England-only filter landed.
+    expect(xml).not.toContain('/school/401559');
+    expect(xml).not.toContain('/school/402426');
+  }
+  expect(total, 'sitemap looks empty or truncated').toBeGreaterThan(1000);
+});
+
+test('the sitemap invents no priority or changefreq', async ({ page }) => {
+  const [first] = await sitemapChildren(page);
+  expect(first).toBeTruthy();
+
+  const xml = await (await page.request.get(new URL(first).pathname)).text();
+  // Google ignores both. They were noise dressed as signal.
+  expect(xml).not.toContain('<priority>');
+  expect(xml).not.toContain('<changefreq>');
+});
+
+/*
+ * Canonical URLs (spec 2026-08-20, W1).
+ *
+ * Every indexable route declares exactly one canonical, on the www host, with
+ * no query string. The homepage's eleven search params filter a result set
+ * rather than making a new document, so they all collapse onto "/".
+ */
+const CANONICAL_ROUTES: Array<[string, string]> = [
+  ['/', 'https://www.schoolcompare.co.uk/'],
+  ['/rankings', 'https://www.schoolcompare.co.uk/rankings'],
+  ['/admissions', 'https://www.schoolcompare.co.uk/admissions'],
+];
+
+for (const [path, expected] of CANONICAL_ROUTES) {
+  test(`${path} declares exactly one canonical, on the www host`, async ({ page }) => {
+    await page.goto(path);
+    const hrefs = await page.locator('link[rel="canonical"]').evaluateAll(
+      (els) => els.map((e) => e.getAttribute('href')));
+    expect(hrefs, `${path} should declare one canonical`).toHaveLength(1);
+    expect(hrefs[0]).toBe(expected);
+  });
+}
+
+test('a filtered homepage still canonicalises to the bare root', async ({ page }) => {
+  await page.goto('/?search=primary&phase=primary&sort=name&page=2');
+  const href = await page.locator('link[rel="canonical"]').first()
+    .getAttribute('href');
+  expect(href).toBe('https://www.schoolcompare.co.uk/');
+});
+
+test('a school page canonicalises to its own slug on the www host', async ({ page }) => {
+  const res = await page.request.get('/api/schools?search=primary&per_page=1');
+  expect(res.ok()).toBeTruthy();
+  const [first] = (await res.json()).schools ?? [];
+  expect(first, 'no school available').toBeTruthy();
+
+  await page.goto(`/school/${first.urn}-x`);
+  const href = await page.locator('link[rel="canonical"]').first()
+    .getAttribute('href');
+  expect(href).toMatch(/^https:\/\/www\.schoolcompare\.co\.uk\/school\/\d+-/);
+});
+
+test('a bare /compare is indexable, a parameterised one is not', async ({ page }) => {
+  await page.goto('/compare');
+  await expect(page.locator('meta[name="robots"]')).toHaveCount(0);
+
+  const [a, b] = await twoPrimaryUrns(page);
+  await page.goto(`/compare?urns=${a},${b}`);
+  const robots = await page.locator('meta[name="robots"]').first()
+    .getAttribute('content');
+  expect(robots).toContain('noindex');
+  expect(robots).toContain('follow');
+
+  // noindex but follow: the links out to each school page still count, so the
+  // canonical must still be present and point at the bare path.
+  const canonical = await page.locator('link[rel="canonical"]').first()
+    .getAttribute('href');
+  expect(canonical).toBe('https://www.schoolcompare.co.uk/compare');
+});
+
+/*
+ * Staging must not be indexable (spec 2026-08-20, W1 hygiene).
+ *
+ * These journeys only ever run against staging — deploy.yml passes
+ * STAGING_BASE_URL, and promote.yml only smoke-polls production without
+ * Playwright — so asserting the noindex header here is safe.
+ */
+test('staging answers noindex, and stays crawlable so the noindex is seen', async ({ page }) => {
+  const res = await page.request.get('/');
+  expect(res.ok()).toBeTruthy();
+
+  const tag = res.headers()['x-robots-tag'];
+  expect(tag, 'staging must send X-Robots-Tag').toBeTruthy();
+  expect(tag).toContain('noindex');
+
+  // The other half, and the reason this is one test rather than two: a
+  // Disallow would stop Google fetching the page at all, so it would never
+  // see the noindex above. The two only work together.
+  const robots = await (await page.request.get('/robots.txt')).text();
+  expect(robots).not.toMatch(/^\s*Disallow:\s*\/\s*$/mi);
+});
+
+test('a school page on staging is noindexed too, not just the homepage', async ({ page }) => {
+  const list = await page.request.get('/api/schools?search=primary&per_page=1');
+  const [first] = (await list.json()).schools ?? [];
+  expect(first, 'no school available').toBeTruthy();
+
+  const res = await page.request.get(`/school/${first.urn}-x`);
+  expect(res.headers()['x-robots-tag']).toContain('noindex');
+});
+
+/*
+ * W8 — the C1 pages must ship a description, and it must differentiate.
+ *
+ * Baseline was 0.43% CTR at position 6.1 on "compare school performance",
+ * against 9.16% for the brand query from the same neighbourhood. The SERP is
+ * owned by the DfE's own service, so a description that paraphrases it earns
+ * nothing. Google may rewrite a snippet, but it cannot use one we never sent.
+ */
+test('every C1 page ships a description, and none opens its title with the brand', async ({ page }) => {
+  for (const path of ['/', '/compare', '/rankings', '/admissions']) {
+    await page.goto(path);
+
+    const desc = await page.locator('meta[name="description"]').first()
+      .getAttribute('content');
+    expect(desc, `${path} must ship a description`).toBeTruthy();
+    expect(desc!.length, `${path} description too short to be worth reading`)
+      .toBeGreaterThan(100);
+
+    const title = await page.title();
+    expect(title.toLowerCase().startsWith('schoolcompare'),
+      `${path} spends its most valuable pixels on the brand`).toBe(false);
+  }
+});
+
+test('the homepage snippet names what gov.uk does not publish', async ({ page }) => {
+  await page.goto('/');
+  const desc = await page.locator('meta[name="description"]').first()
+    .getAttribute('content');
+  // Admissions distance is the one fact the DfE service has no equivalent for.
+  expect(desc).toMatch(/close you had to live|distance/i);
+});
+
+/*
+ * The location layer (spec 2026-08-21, W2).
+ *
+ * Location intent sat at position 49.5 with one click across the whole 16-month
+ * baseline — the site published no page about a place. These assert the four
+ * families render, stay in their own namespaces, and reach the sitemap.
+ */
+async function firstPlaceOfKind(page: Page, kind: string) {
+  const res = await page.request.get('/api/places');
+  expect(res.ok()).toBeTruthy();
+  const { places } = await res.json();
+  const hit = places.find((p: { kind: string }) => p.kind === kind);
+  expect(hit, `no ${kind} in the registry`).toBeTruthy();
+  return hit as { kind: string; slug: string; name: string; count: number };
+}
+
+for (const [kind, prefix, article] of [
+  ['town', '/schools/', 'a'],
+  ['authority', '/schools/authority/', 'an'],
+  ['outcode', '/schools/near/', 'an'],
+] as const) {
+  test(`${article} ${kind} page renders with its school count`, async ({ page }) => {
+    const place = await firstPlaceOfKind(page, kind);
+    await page.goto(`${prefix}${place.slug}`);
+    await expect(page.locator('h1')).toContainText(place.name, { ignoreCase: true });
+    await expect(page.locator('a[href^="/school/"]').first()).toBeVisible();
+  });
+}
+
+test('a town and an authority sharing a name are different pages', async ({ page }) => {
+  // 67 real collisions, and the authority is the larger set in only 43 — so
+  // one namespace would have published near-duplicates.
+  const { places } = await (await page.request.get('/api/places')).json();
+  const townSlugs = new Set(
+    places.filter((p: { kind: string }) => p.kind === 'town')
+      .map((p: { slug: string }) => p.slug));
+  const clash = places.find((p: { kind: string; slug: string }) =>
+    p.kind === 'authority' && townSlugs.has(p.slug));
+  test.skip(!clash, 'no town/authority name collision in this environment');
+
+  const townRes = await page.request.get(`/api/places/town/${clash.slug}`);
+  const laRes = await page.request.get(`/api/places/authority/${clash.slug}`);
+  expect(townRes.ok() && laRes.ok()).toBeTruthy();
+  const townUrns = (await townRes.json()).schools.map((s: { urn: number }) => s.urn).sort();
+  const laUrns = (await laRes.json()).schools.map((s: { urn: number }) => s.urn).sort();
+  expect(townUrns).not.toEqual(laUrns);
+});
+
+test('a place below the threshold has no page', async ({ page }) => {
+  // Crosby holds one school; publishing it would be a page with nothing to say.
+  const res = await page.request.get('/api/places/town/crosby');
+  expect(res.status()).toBe(404);
+});
+
+test('place pages declare a canonical and reach the sitemap', async ({ page }) => {
+  const place = await firstPlaceOfKind(page, 'town');
+  await page.goto(`/schools/${place.slug}`);
+  const canonical = await page.locator('link[rel="canonical"]').first()
+    .getAttribute('href');
+  expect(canonical).toBe(`https://www.schoolcompare.co.uk/schools/${place.slug}`);
+
+  const xml = await (await page.request.get('/sitemaps/places-1.xml')).text();
+  expect(xml).toContain(`/schools/${place.slug}`);
+});
+
+test('the place page ships ItemList structured data that parses', async ({ page }) => {
+  const place = await firstPlaceOfKind(page, 'town');
+  await page.goto(`/schools/${place.slug}`);
+  const raw = await page.locator('script[type="application/ld+json"]').first()
+    .textContent();
+  const parsed = JSON.parse(raw!);
+  const types = (parsed['@graph'] ?? []).map((n: { '@type': string }) => n['@type']);
+  expect(types).toContain('ItemList');
+  expect(types).toContain('BreadcrumbList');
+});
+
+test('a place page states the local average against England', async ({ page }) => {
+  // The one number a list cannot give, and the reason these pages are not
+  // a name dropped into a template.
+  const place = await firstPlaceOfKind(page, 'town');
+  await page.goto(`/schools/${place.slug}`);
+  await expect(page.getByTestId('local-vs-england')).toContainText(/across England/i);
+});

nextjs-app/__tests__/app/metadata.test.ts

@@ -0,0 +1,130 @@
+import { metadata as homeMetadata } from '@/app/page';
+import { metadata as rankingsMetadata } from '@/app/rankings/page';
+import { metadata as admissionsMetadata } from '@/app/admissions/page';
+import { generateMetadata as compareMetadata } from '@/app/compare/page';
+
+describe('canonical URLs', () => {
+  it('the homepage canonicalises to the bare root', () => {
+    // page.tsx reads eleven search params. Without this, every filter
+    // combination is a crawlable near-duplicate of the one page we want to
+    // rank for "compare schools".
+    expect(homeMetadata.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/');
+  });
+
+  it('rankings canonicalises to the bare path', () => {
+    expect(rankingsMetadata.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/rankings');
+  });
+
+  it('admissions canonicalises to the bare path', () => {
+    expect(admissionsMetadata.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/admissions');
+  });
+});
+
+describe('/compare indexability', () => {
+  it('the bare compare page is indexable and canonical to itself', async () => {
+    // This is the landing page for the "compare schools" head term.
+    const meta = await compareMetadata({ searchParams: Promise.resolve({}) });
+    expect(meta.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/compare');
+    expect(meta.robots).toBeUndefined();
+  });
+
+  it('a comparison of specific schools is noindex, follow', async () => {
+    // ~317 million pairs before triples. Indexing the parameter space would
+    // swamp everything else in the corpus.
+    const meta = await compareMetadata({
+      searchParams: Promise.resolve({ urns: '100001,100002' }),
+    });
+    expect(meta.robots).toEqual({ index: false, follow: true });
+  });
+
+  it('a parameterised comparison still canonicalises to the bare path', async () => {
+    // follow:true plus a canonical means the outbound links to each school
+    // page still pass value even though this URL is not indexed.
+    const meta = await compareMetadata({
+      searchParams: Promise.resolve({ urns: '100001,100002' }),
+    });
+    expect(meta.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/compare');
+  });
+});
+
+/*
+ * W8 — snippet copy for the C1 cluster.
+ *
+ * The baseline (GSC, 16 months to 2026-08-20) showed these pages ranking on
+ * page one and converting at a tenth of the normal rate: "compare school
+ * performance" at position 6.1 with 0.43% CTR, against 9.16% for the brand
+ * query from the same neighbourhood. The SERP is dominated by the DfE's own
+ * "Compare school performance" service, so the job of this copy is to say
+ * what that service does not offer, without losing intent match on the title.
+ *
+ * These tests guard the mechanics that make a snippet work — length, intent
+ * keyword, differentiator, no brand-first — not the exact wording, which
+ * should stay free to iterate.
+ */
+
+// Google truncates titles near 60 characters and descriptions near 155.
+const TITLE_MAX = 60;
+const DESC_MIN = 110;
+const DESC_MAX = 155;
+
+type Meta = { title?: unknown; description?: unknown };
+const titleOf = (m: Meta): string => {
+  const t = m.title as string | { absolute?: string } | undefined;
+  return typeof t === 'string' ? t : (t?.absolute ?? '');
+};
+
+describe('C1 snippet copy', () => {
+  const pages: Array<[string, Meta, RegExp]> = [
+    ['home', homeMetadata as Meta, /compare schools/i],
+    ['rankings', rankingsMetadata as Meta, /league table/i],
+    ['admissions', admissionsMetadata as Meta, /admission/i],
+  ];
+
+  for (const [name, meta, intent] of pages) {
+    it(`${name}: title carries the search intent and fits the SERP`, () => {
+      const t = titleOf(meta);
+      expect(t).toMatch(intent);
+      expect(t.length).toBeLessThanOrEqual(TITLE_MAX);
+    });
+
+    it(`${name}: title does not open with the brand`, () => {
+      // The measured 0.43% CTR came from a brand-first title. The most
+      // valuable pixels go to the thing the searcher typed.
+      expect(titleOf(meta).toLowerCase().startsWith('schoolcompare')).toBe(false);
+    });
+
+    it(`${name}: description is long enough to be worth reading, short enough to survive`, () => {
+      const d = meta.description as string;
+      expect(d.length).toBeGreaterThanOrEqual(DESC_MIN);
+      expect(d.length).toBeLessThanOrEqual(DESC_MAX);
+    });
+  }
+
+  it('the homepage description names what gov.uk does not publish', () => {
+    // Admissions distance is the one fact the DfE service has no equivalent
+    // for. If it ever leaves this description, the snippet is competing with
+    // gov.uk on gov.uk's own ground.
+    expect(homeMetadata.description).toMatch(/close you had to live|distance/i);
+  });
+
+  it('/compare targets the tool phrasing rather than repeating the homepage', () => {
+    // Two pages chasing one phrase is how a site competes with itself.
+    return compareMetadata({ searchParams: Promise.resolve({}) }).then((m) => {
+      expect(m.title).toMatch(/comparison tool/i);
+      expect(m.title).not.toBe(titleOf(homeMetadata as Meta));
+    });
+  });
+
+  it('no C1 page claims a school count that will drift', () => {
+    // The corpus moves with every data refresh; this repo has already shipped
+    // one copy bug of that kind ("three schools" against MAX_SCHOOLS = 5).
+    for (const [, meta] of pages) {
+      expect(meta.description as string).not.toMatch(/\b\d{2},\d{3}\b|\b\d{2},000\b/);
+    }
+  });
+});

nextjs-app/__tests__/app/placeMetadata.test.ts

@@ -0,0 +1,30 @@
+import { generateMetadata as placeMeta } from '@/app/schools/[place]/page';
+
+jest.mock('@/lib/places', () => ({
+  ...jest.requireActual('@/lib/places'),
+  fetchPlace: jest.fn(async (kind: string, slug: string) =>
+    slug === 'atlantis' ? null : ({
+      place: { kind, slug, name: 'Brentwood', count: 29,
+               parent_authority: 'Essex' },
+      schools: [], averages: { rwm_expected_pct: 63, attainment_8_score: null },
+    })),
+  fetchPlaces: jest.fn(async () => []),
+}));
+
+describe('place page metadata', () => {
+  it('titles the page the way the place is searched', async () => {
+    const m = await placeMeta({ params: Promise.resolve({ place: 'brentwood' }) });
+    expect(m.title).toMatch(/schools in brentwood/i);
+  });
+
+  it('canonicalises to its own path on the www host', async () => {
+    const m = await placeMeta({ params: Promise.resolve({ place: 'brentwood' }) });
+    expect(m.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/schools/brentwood');
+  });
+
+  it('an unknown place gets a not-found title rather than inventing one', async () => {
+    const m = await placeMeta({ params: Promise.resolve({ place: 'atlantis' }) });
+    expect(m.title).toMatch(/not found/i);
+  });
+});

nextjs-app/__tests__/components/CutoffMapPanel.test.tsx

@@ -0,0 +1,152 @@
+/**
+ * The postcode check.
+ *
+ * This is the one place on the site that answers a question about a specific
+ * family rather than about a school, so the tests here are mostly about what it
+ * refuses to say — and that matters more now than it did, because there is only
+ * one year to answer with. A run of years used to soften a single close call;
+ * nothing does now, so the "too close to call" band is the whole safety margin.
+ */
+
+import { render, screen, fireEvent, waitFor } from '@testing-library/react';
+import { CutoffMapPanel } from '@/components/school/CutoffMapPanel';
+import { CUTOFF_UNCERTAINTY_M } from '@/components/school/lastDistanceOffered';
+import type { School, SchoolAdmissionDistance } from '@/lib/types';
+
+// Leaflet needs a real layout box and network tiles; neither exists in jsdom.
+jest.mock('@/components/LeafletCutoffMapInner', () => ({
+  __esModule: true,
+  default: () => <div data-testid="cutoff-map" />,
+}));
+
+const mockGeocode = jest.fn();
+jest.mock('@/lib/api', () => ({
+  ...jest.requireActual('@/lib/api'),
+  geocodePostcode: (pc: string) => mockGeocode(pc),
+}));
+
+const SCHOOL = { urn: 100010, school_name: 'Test Primary', latitude: 51.5, longitude: -0.12 } as School;
+
+const cutoff = (distance_m: number | null, year = 2026): SchoolAdmissionDistance => ({
+  year, distance_m, route_count: 1, la_name: 'Camden', distance_unit_raw: 'miles',
+});
+
+/** A point due north of the school, `metres` away. 1° latitude ≈ 111,320 m. */
+function northOf(metres: number) {
+  return { latitude: SCHOOL.latitude! + metres / 111_320, longitude: SCHOOL.longitude! };
+}
+
+const renderPanel = (c = cutoff(800)) =>
+  render(<CutoffMapPanel schoolInfo={SCHOOL} cutoff={c} />);
+
+async function check(postcode: string) {
+  fireEvent.change(screen.getByLabelText('Your postcode'), { target: { value: postcode } });
+  fireEvent.click(screen.getByRole('button', { name: 'Check' }));
+}
+
+beforeEach(() => mockGeocode.mockReset());
+
+describe('CutoffMapPanel', () => {
+  it('renders nothing without a figure to compare against', () => {
+    const { container } = renderPanel(cutoff(null));
+    expect(container).toBeEmptyDOMElement();
+  });
+
+  it('renders nothing when the school has no coordinates', () => {
+    const { container } = render(
+      <CutoffMapPanel
+        schoolInfo={{ ...SCHOOL, latitude: null, longitude: null } as School}
+        cutoff={cutoff(800)}
+      />,
+    );
+    expect(container).toBeEmptyDOMElement();
+  });
+
+  it('rejects a malformed postcode without calling the geocoder', async () => {
+    renderPanel();
+    await check('not a postcode');
+
+    expect(await screen.findByRole('alert')).toHaveTextContent(/does not look like a UK postcode/);
+    expect(mockGeocode).not.toHaveBeenCalled();
+  });
+
+  it('names the year in the verdict, so the figure is never free-floating', async () => {
+    mockGeocode.mockResolvedValue(northOf(200));
+    renderPanel(cutoff(800, 2026));
+    await check('SE23 3NA');
+
+    const result = await screen.findByRole('status');
+    expect(result).toHaveTextContent(/inside the/);
+    expect(result).toHaveTextContent(/September 2026/);
+  });
+
+  it('reports a home clearly beyond the cut-off', async () => {
+    mockGeocode.mockResolvedValue(northOf(5000));
+    renderPanel(cutoff(800));
+    await check('SE23 3NA');
+
+    expect(await screen.findByRole('status')).toHaveTextContent(/beyond the/);
+  });
+
+  it('declines to call a result that sits inside the measurement error', async () => {
+    // Nominally inside the 800 m cut-off, but by half the uncertainty band —
+    // which a postcode centroid cannot resolve. With only one year published
+    // there is nothing else to fall back on, so this must not read as a pass.
+    mockGeocode.mockResolvedValue(northOf(800 - CUTOFF_UNCERTAINTY_M / 2));
+    renderPanel(cutoff(800));
+    await check('SE23 3NA');
+
+    const result = await screen.findByRole('status');
+    expect(result).toHaveTextContent(/too close/);
+    expect(result).toHaveTextContent(/measurement error/);
+    // Explanation is supporting text, not part of the bold verdict line.
+    expect(result.querySelector('[class*="cutoffCheckHeadline"]')!.textContent)
+      .not.toMatch(/measurement error/);
+    expect(result).not.toHaveTextContent(/^\S+ away — inside/);
+  });
+
+  it('surfaces a postcode the geocoder cannot find', async () => {
+    mockGeocode.mockResolvedValue(null);
+    renderPanel();
+    await check('ZZ99 9ZZ');
+
+    expect(await screen.findByRole('alert')).toHaveTextContent(/could not find that postcode/);
+  });
+
+  it('recovers from a geocoder failure instead of leaving a stale verdict', async () => {
+    mockGeocode.mockResolvedValue(northOf(200));
+    renderPanel();
+    await check('SE23 3NA');
+    await screen.findByRole('status');
+
+    mockGeocode.mockRejectedValue(new Error('network'));
+    await check('SE23 3NB');
+
+    await waitFor(() => expect(screen.queryByRole('status')).not.toBeInTheDocument());
+    expect(screen.getByRole('alert')).toHaveTextContent(/Something went wrong/);
+  });
+
+  it('keeps the map behind a request until there is a reason to show it', async () => {
+    renderPanel();
+    expect(screen.queryByTestId('cutoff-map')).not.toBeInTheDocument();
+
+    mockGeocode.mockResolvedValue(northOf(200));
+    await check('SE23 3NA');
+    await screen.findByRole('status');
+    expect(screen.getByTestId('cutoff-map')).toBeInTheDocument();
+  });
+
+  it('can also show the map without a postcode, on request', () => {
+    renderPanel();
+    fireEvent.click(screen.getByRole('button', { name: /Show this distance on a map/ }));
+    expect(screen.getByTestId('cutoff-map')).toBeInTheDocument();
+  });
+
+  it('states its limits before it is used, not with the answer', () => {
+    renderPanel();
+    const caveat = screen.getByText(/Distance is the last criterion applied/);
+    expect(caveat).toBeInTheDocument();
+    expect(caveat).toHaveTextContent(/not a catchment boundary/);
+    expect(caveat).toHaveTextContent(/walking route/);
+  });
+});

nextjs-app/__tests__/components/PlaceView.test.tsx

@@ -0,0 +1,93 @@
+import { render, screen } from '@testing-library/react';
+import { PlaceView } from '@/components/places/PlaceView';
+import type { PlaceDetail } from '@/lib/places';
+
+const detail: PlaceDetail = {
+  place: { kind: 'town', slug: 'brentwood', name: 'Brentwood', count: 29,
+           parent_authority: 'Essex' },
+  schools: [
+    { urn: 1, school_name: 'Alpha Primary', rwm_expected_pct: 82,
+      ofsted_grade: 1 } as never,
+    { urn: 2, school_name: 'Beta Primary', rwm_expected_pct: 44,
+      ofsted_grade: 3 } as never,
+  ],
+  averages: { rwm_expected_pct: 63, attainment_8_score: null },
+};
+
+describe('PlaceView', () => {
+  it('leads with an H1 that matches how the place is searched', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[]} />);
+    expect(screen.getByRole('heading', { level: 1 }))
+      .toHaveTextContent(/primary schools in brentwood/i);
+  });
+
+  it('states the count so the page says something before the table', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[]} />);
+    expect(screen.getByText(/29 schools/i)).toBeInTheDocument();
+  });
+
+  it('compares the local average against England, which a list cannot', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[]} />);
+    expect(screen.getByTestId('local-vs-england')).toHaveTextContent('63');
+    expect(screen.getByTestId('local-vs-england')).toHaveTextContent('61');
+  });
+
+  it('links every school in scope, which is what de-orphans them', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[]} />);
+    expect(screen.getAllByRole('link', { name: /Primary$/ })).toHaveLength(2);
+  });
+
+  it('links to the parent authority so the place sits in a hierarchy', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[]} />);
+    expect(screen.getByRole('link', { name: /Essex/i }))
+      .toHaveAttribute('href', '/schools/authority/essex');
+  });
+
+  it('shows the Ofsted distribution, not just a count of Outstanding', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[]} />);
+    expect(screen.getByTestId('ofsted-distribution')).toBeInTheDocument();
+  });
+
+  it('links to neighbouring places so the page is not a dead end', () => {
+    render(<PlaceView detail={detail} phase="primary" englandAverage={61}
+      neighbours={[{ kind: 'town', slug: 'romford', name: 'Romford', count: 40 }]} />);
+    expect(screen.getByRole('link', { name: /Romford/ }))
+      .toHaveAttribute('href', '/schools/romford');
+  });
+
+  it('says nothing about an average it does not have', () => {
+    render(<PlaceView detail={{ ...detail, averages:
+      { rwm_expected_pct: null, attainment_8_score: null } }}
+      phase="primary" englandAverage={61} neighbours={[]} />);
+    expect(screen.queryByTestId('local-vs-england')).not.toBeInTheDocument();
+  });
+});
+
+describe('PlaceView structured data', () => {
+  function jsonLd() {
+    const { container } = render(<PlaceView detail={detail} phase="primary"
+      englandAverage={61} neighbours={[]} />);
+    const el = container.querySelector('script[type="application/ld+json"]');
+    return JSON.parse(el!.textContent!);
+  }
+
+  it('declares the page as a ranked list, not prose', () => {
+    const types = jsonLd()['@graph'].map((n: { '@type': string }) => n['@type']);
+    expect(types).toContain('ItemList');
+    expect(types).toContain('BreadcrumbList');
+  });
+
+  it('gives every listed school an absolute URL on the canonical host', () => {
+    const list = jsonLd()['@graph'].find((n: { '@type': string }) => n['@type'] === 'ItemList');
+    expect(list.itemListElement).toHaveLength(2);
+    for (const item of list.itemListElement) {
+      expect(item.url).toMatch(/^https:\/\/www\.schoolcompare\.co\.uk\/school\//);
+    }
+  });
+});

nextjs-app/__tests__/components/lastDistanceOffered.test.tsx

@@ -8,7 +8,7 @@
  * sentence appears only when it is actually true.
  */
 
-import { screen } from '@testing-library/react';
+import { screen, fireEvent } from '@testing-library/react';
 import { renderSchoolDetail, renderSecondarySchoolDetail } from '../support/renderSchoolDetail';
 import { primaryFixture, secondaryFixture } from '../support/schoolFixtures';
 import type { SchoolAdmissionDistance } from '@/lib/types';
@@ -30,6 +30,17 @@ describe('primary detail page', () => {
     expect(screen.getByText(/Last distance offered/)).toHaveTextContent('September 2024');
   });
 
+  it('keeps the figure and its metric support readable as two numbers', () => {
+    // They are flex children with a CSS gap and nothing between them in the
+    // text layer, which read as "0.48 miles770 m" to a screen reader and to any
+    // text matcher. Cheap to lose again, so pinned.
+    renderSchoolDetail({ ...primaryFixture, admissionDistance: cutoff({ distance_m: 772.49 }) });
+
+    const tile = document.querySelector('[class*="admissionsTileDistance"]')!;
+    expect(tile.textContent).toMatch(/0\.48 miles\s+770 m/);
+    expect(tile.textContent).not.toMatch(/miles\d/);
+  });
+
   it('never shows the figure without saying it is not a catchment', () => {
     renderSchoolDetail({ ...primaryFixture, admissionDistance: cutoff() });
 
@@ -88,3 +99,93 @@ describe('secondary detail page', () => {
     expect(screen.getByText(/has not published a cut-off distance/)).toBeInTheDocument();
   });
 });
+
+// ── The Distance section ───────────────────────────────────────────────
+
+describe('Distance section', () => {
+  it('appears for a school with a figure and coordinates', () => {
+    const { container } = renderSchoolDetail({
+      ...primaryFixture,
+      schoolInfo: { ...primaryFixture.schoolInfo, latitude: 51.5, longitude: -0.12 },
+      admissionDistance: cutoff({ distance_m: 700, year: 2026 }),
+    });
+
+    expect(container.querySelector('#distance')).toBeInTheDocument();
+    expect(screen.getByText('How far away are you?')).toBeInTheDocument();
+  });
+
+  it('stays away when the school has no coordinates to measure from', () => {
+    const { container } = renderSchoolDetail({
+      ...primaryFixture,
+      schoolInfo: { ...primaryFixture.schoolInfo, latitude: null, longitude: null },
+      admissionDistance: cutoff({ distance_m: 700, year: 2026 }),
+    });
+
+    expect(container.querySelector('#distance')).not.toBeInTheDocument();
+  });
+
+  it('stays away when no figure has been published', () => {
+    const { container } = renderSchoolDetail({
+      ...primaryFixture,
+      schoolInfo: { ...primaryFixture.schoolInfo, latitude: 51.5, longitude: -0.12 },
+      admissionDistance: null,
+    });
+
+    expect(container.querySelector('#distance')).not.toBeInTheDocument();
+  });
+
+  it('shows no year-by-year record — that is held back as a paid feature', () => {
+    // The page must not leak the history through a table, a chart or a strip of
+    // per-year verdicts. The API no longer sends it either; this guards the
+    // render side so a future component cannot quietly put it back.
+    renderSchoolDetail({
+      ...primaryFixture,
+      schoolInfo: { ...primaryFixture.schoolInfo, latitude: 51.5, longitude: -0.12 },
+      admissionDistance: cutoff({ distance_m: 700, year: 2026 }),
+    });
+
+    // Scoped to the section: the page has other tables (the history section's).
+    const section = document.querySelector('#distance')!;
+    expect(section.querySelector('table')).toBeNull();
+    expect(screen.queryByText(/Last distance offered, by year/)).not.toBeInTheDocument();
+    expect(screen.queryByText(/Not published/)).not.toBeInTheDocument();
+    expect(screen.queryByText(/too few to read as a trend/)).not.toBeInTheDocument();
+  });
+});
+
+describe('secondary Distance section', () => {
+  it('renders on the secondary template too', () => {
+    const { container } = renderSecondarySchoolDetail({
+      ...secondaryFixture,
+      schoolInfo: { ...secondaryFixture.schoolInfo, latitude: 51.5, longitude: -0.12 },
+      admissionDistance: cutoff({ distance_m: 3472.96, year: 2026 }),
+    });
+
+    expect(container.querySelector('#distance')).toBeInTheDocument();
+  });
+
+  it('explains a selective school by how it admits rather than as missing data', () => {
+    renderSecondarySchoolDetail({
+      ...secondaryFixture,
+      schoolInfo: { ...secondaryFixture.schoolInfo, admissions_policy: 'Selective' },
+      admissionDistance: null,
+    });
+
+    expect(screen.getByText(/ranked by the entrance test/)).toBeInTheDocument();
+    expect(screen.queryByText(/has not published a cut-off distance/)).not.toBeInTheDocument();
+  });
+
+  it('reads a consistently undersubscribed school as good news', () => {
+    renderSecondarySchoolDetail({
+      ...secondaryFixture,
+      admissionDistance: null,
+      admissionsHistory: [
+        { year: 2022, oversubscribed: false },
+        { year: 2023, oversubscribed: false },
+        { year: 2024, oversubscribed: false },
+      ],
+    });
+
+    expect(screen.getByText(/has not needed a distance cut-off/)).toBeInTheDocument();
+  });
+});

nextjs-app/__tests__/lib/lastDistanceOffered.test.ts

@@ -7,8 +7,10 @@
  * place — so both are pinned here rather than left to the component.
  */
 
-import { formatCutoffDistance, formatEntryYear } from '@/lib/utils';
+import { formatCutoffDistance, formatMiles, formatEntryYear } from '@/lib/utils';
-import { describeCutoff } from '@/components/school/lastDistanceOffered';
+import {
+  describeCutoff, describeCutoffAbsence, compareToCutoff, CUTOFF_UNCERTAINTY_M,
+} from '@/components/school/lastDistanceOffered';
 import type { SchoolAdmissionDistance } from '@/lib/types';
 
 const distance = (over: Partial<SchoolAdmissionDistance> = {}): SchoolAdmissionDistance => ({
@@ -30,8 +32,19 @@ describe('formatCutoffDistance', () => {
     expect(formatCutoffDistance(3472.96)!.secondary).toBe('3.5 km');
   });
 
-  it('leads with metres below 100 m, where a miles figure carries nothing', () => {
+  it('stays in miles at short range, where it used to swap to metres', () => {
-    expect(formatCutoffDistance(27)).toEqual({ primary: '27 m', secondary: '0.02 miles' });
+    // The swap made a single number easier to read and a comparison harder:
+    // "69 m away — inside the cut-off of 0.17 miles" asked the reader to
+    // convert between units to check a claim we had already made for them.
+    expect(formatCutoffDistance(27)).toEqual({ primary: '0.02 miles', secondary: '30 m' });
+    expect(formatCutoffDistance(69)!.primary).toMatch(/miles$/);
+  });
+
+  it('describes a distance too short for two decimal places', () => {
+    // Rather than a flat "0.00 miles", which reads as no distance at all.
+    expect(formatMiles(5)).toBe('under 0.01 miles');
+    expect(formatMiles(0)).toBe('under 0.01 miles');
+    expect(formatMiles(20)).toBe('0.01 miles');
   });
 
   it('returns null rather than a zero cut-off', () => {
@@ -78,3 +91,92 @@ describe('describeCutoff', () => {
     expect(describeCutoff(distance({ distance_m: null }))).toBeNull();
   });
 });
+
+// ── "Would we have got in?" ────────────────────────────────────────────
+
+describe('compareToCutoff', () => {
+  it('never states the two figures in different units', () => {
+    /*
+     * The reported defect: "69 m away — inside the September 2026 cut-off of
+     * 0.17 miles". Both numbers are correct and the sentence is still useless,
+     * because checking it means converting one of them.
+     *
+     * Swept across the range where the old formatter switched units, so a
+     * future readability tweak to one figure cannot reintroduce the mismatch
+     * in the other.
+     */
+    const mixed: string[] = [];
+    for (const homeM of [0, 5, 27, 69, 99, 100, 260, 800, 1609, 5000]) {
+      for (const cutoffM of [30, 69, 100, 270, 1000, 3500]) {
+        const { headline } = compareToCutoff(homeM, cutoffM, 2026);
+        const hasMetres = /\d\s?m\b/.test(headline);
+        const milesCount = (headline.match(/miles/g) ?? []).length;
+        // Two figures, both in miles, and no metric reading anywhere near them.
+        if (hasMetres || milesCount !== 2) {
+          mixed.push(`home=${homeM}m cutoff=${cutoffM}m -> ${headline}`);
+        }
+      }
+    }
+    expect(mixed).toEqual([]);
+  });
+
+  it('reads back the reported case in one unit', () => {
+    expect(compareToCutoff(69, 270, 2026).headline)
+      .toBe('0.04 miles away — inside the September 2026 cut-off of 0.17 miles.');
+  });
+
+  it('calls a clearly nearer home inside, and names the year', () => {
+    const r = compareToCutoff(300, 800, 2026);
+    expect(r.verdict).toBe('inside');
+    expect(r.headline).toContain('September 2026');
+  });
+
+  it('calls a clearly further home beyond', () => {
+    expect(compareToCutoff(4000, 800, 2026).verdict).toBe('outside');
+  });
+
+  it('refuses to call a result inside the measurement error, either way', () => {
+    // A postcode centroid covers several addresses, so a margin this fine is
+    // noise. With one published year there is no other year to fall back on,
+    // which makes this band the only thing standing between a parent and a
+    // place they do not have.
+    expect(compareToCutoff(800 - CUTOFF_UNCERTAINTY_M / 2, 800, 2026).verdict).toBe('too-close');
+    expect(compareToCutoff(800 + CUTOFF_UNCERTAINTY_M / 2, 800, 2026).verdict).toBe('too-close');
+    expect(compareToCutoff(800, 800, 2026).detail).toContain('measurement error');
+    // The explanation is not welded to the headline, so it does not run at
+    // headline weight in the result block.
+    expect(compareToCutoff(800, 800, 2026).headline).not.toContain('measurement error');
+    expect(compareToCutoff(300, 800, 2026).detail).toBeNull();
+  });
+
+  it('treats the band as exclusive at its edge', () => {
+    // Exactly on the boundary is still too close; one metre past it is not.
+    expect(compareToCutoff(800 - CUTOFF_UNCERTAINTY_M, 800, 2026).verdict).toBe('too-close');
+    expect(compareToCutoff(800 - CUTOFF_UNCERTAINTY_M - 1, 800, 2026).verdict).toBe('inside');
+  });
+});
+
+describe('describeCutoffAbsence', () => {
+  it('explains a selective school by how it admits, not as missing data', () => {
+    const s = describeCutoffAbsence({ localAuthority: 'Kent', admissionsPolicy: 'Selective' });
+    expect(s).toContain('entrance test');
+    expect(s).not.toContain('has not published');
+  });
+
+  it('reads a consistently undersubscribed school as good news', () => {
+    const s = describeCutoffAbsence({
+      localAuthority: 'Camden',
+      admissionsHistory: [
+        { year: 2022, oversubscribed: false },
+        { year: 2023, oversubscribed: false },
+        { year: 2024, oversubscribed: false },
+      ],
+    });
+    expect(s).toContain('has not needed a distance cut-off');
+  });
+
+  it('otherwise names the authority that would hold the figure', () => {
+    expect(describeCutoffAbsence({ localAuthority: 'Camden' }))
+      .toContain('Camden has not published');
+  });
+});

nextjs-app/__tests__/lib/site.test.ts

@@ -0,0 +1,27 @@
+import { SITE_URL, absoluteUrl } from '@/lib/site';
+
+describe('SITE_URL', () => {
+  it('is the www host, which is the one that serves a 200', () => {
+    // The apex 301s to www at Cloudflare. A canonical pointing at a redirect
+    // is a wasted signal, so every absolute URL we emit must already be www.
+    expect(SITE_URL).toBe('https://www.schoolcompare.co.uk');
+  });
+
+  it('has no trailing slash, so joins never double up', () => {
+    expect(SITE_URL.endsWith('/')).toBe(false);
+  });
+});
+
+describe('absoluteUrl', () => {
+  it('joins a rooted path', () => {
+    expect(absoluteUrl('/rankings')).toBe('https://www.schoolcompare.co.uk/rankings');
+  });
+
+  it('joins a path missing its leading slash', () => {
+    expect(absoluteUrl('rankings')).toBe('https://www.schoolcompare.co.uk/rankings');
+  });
+
+  it('maps the site root to a bare trailing slash', () => {
+    expect(absoluteUrl('/')).toBe('https://www.schoolcompare.co.uk/');
+  });
+});

nextjs-app/__tests__/support/renderSchoolDetail.tsx

@@ -45,6 +45,7 @@ export function renderSchoolDetail(fixture: any) {
       >
         <PrimarySchoolSections
           {...fixture}
+          admissionDistanceHistory={fixture.admissionDistanceHistory ?? []}
           nationalAvg={nationalAveragesFixture}
           flags={flags}
         />
@@ -72,6 +73,8 @@ export function renderSecondarySchoolDetail(fixture: any) {
       >
         <SecondarySchoolSections
           {...fixture}
+          admissionsHistory={fixture.admissionsHistory ?? []}
+          admissionDistanceHistory={fixture.admissionDistanceHistory ?? []}
           nationalAvg={nationalAveragesFixture}
           flags={flags}
         />

nextjs-app/app/admissions/page.tsx

@@ -1,12 +1,16 @@
+import { absoluteUrl } from '@/lib/site';
 import type { Metadata } from 'next';
 import { AdmissionsView } from '@/components/AdmissionsView';
 
 export const dynamic = 'force-static';
 
 export const metadata: Metadata = {
-  title: 'School Admissions Guide',
+  // Deadlines and offer days are what gets searched, and what this page is
+  // genuinely best at — the countdowns are live.
+  title: { absolute: 'School Admissions Deadlines & Offer Days | schoolcompare' },
   description:
-    'Understand the Primary and Secondary school admissions process in England, with live countdowns to every key deadline and National Offer Day.',
+    'Every key date for primary and secondary school admissions in England, with live countdowns to the application deadline and National Offer Day.',
+  alternates: { canonical: absoluteUrl('/admissions') },
 };
 
 export default function AdmissionsPage() {

nextjs-app/app/compare/page.tsx

@@ -5,6 +5,7 @@
 
 import { fetchComparison, fetchMetrics } from '@/lib/api';
 import { ComparisonView } from '@/components/ComparisonView';
+import { absoluteUrl } from '@/lib/site';
 import type { Metadata } from 'next';
 
 interface ComparePageProps {
@@ -14,13 +15,36 @@ interface ComparePageProps {
   }>;
 }
 
-export const metadata: Metadata = {
+/**
-  title: 'Compare Schools',
+ * Indexability depends on the query string, so this cannot be a static export.
-  description:
+ *
-    'Compare schools in England side by side — Ofsted inspections, KS2 and GCSE results against the England average, admissions odds and school community.',
+ * Bare /compare is the landing page for the "compare schools" head term and
-  keywords:
+ * stays indexable. /compare?urns=… is an unbounded parameter space — 25,193
-    'school comparison, compare schools, Ofsted comparison, school admissions, KS2 comparison, primary school performance',
+ * schools make ~317 million pairs — so it goes noindex. It stays `follow` and
-};
+ * keeps a canonical to the bare path, so the links out to each school page
+ * still count.
+ */
+export async function generateMetadata(
+  { searchParams }: ComparePageProps,
+): Promise<Metadata> {
+  const { urns } = await searchParams;
+
+  const base: Metadata = {
+    // Deliberately not the homepage's phrase. Two pages chasing "compare
+    // schools" is how a site competes with itself; this one takes the tool
+    // phrasing instead.
+    title: 'School Comparison Tool — Up to Five at Once | schoolcompare',
+    description:
+      'Put up to five English schools in one table: SATs and GCSE results against the England average, Ofsted grades, and the distance places were offered.',
+    keywords:
+      'school comparison, compare schools, Ofsted comparison, school admissions, KS2 comparison, primary school performance',
+    alternates: { canonical: absoluteUrl('/compare') },
+  };
+
+  if (!urns) return base;
+
+  return { ...base, robots: { index: false, follow: true } };
+}
 
 // Dynamic via searchParams; remove force-dynamic so internal data fetches
 // can still use Next.js's per-call revalidate cache.

nextjs-app/app/layout.tsx

@@ -5,6 +5,7 @@ import { Navigation } from '@/components/Navigation';
 import { Footer } from '@/components/Footer';
 import { ComparisonToast } from '@/components/ComparisonToast';
 import { ComparisonProvider } from '@/context/ComparisonProvider';
+import { SITE_URL } from '@/lib/site';
 import './globals.css';
 
 // Manrope carries headings and key messaging — the guideline's "friendly,
@@ -47,29 +48,32 @@ export const metadata: Metadata = {
     statusBarStyle: 'default',
   },
   title: {
-    default: 'schoolcompare | Compare School Performance',
+    default: 'Compare Schools Side by Side | schoolcompare',
     template: '%s | schoolcompare',
   },
-  description: 'Compare primary and secondary school SATs and GCSE performance across England',
+  description:
+    'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place. Free, no sign-up.',
   keywords: 'school comparison, KS2 results, KS4 results, primary school, secondary school, England schools, SATs results, GCSE results',
   authors: [{ name: 'schoolcompare' }],
   manifest: '/manifest.json',
   // No `icons` key on purpose: setting it here would override the file
   // conventions. app/icon.svg and app/apple-icon.tsx are the source, and
   // app/opengraph-image.tsx supplies og:image and twitter:image.
-  metadataBase: new URL('https://schoolcompare.co.uk'),
+  metadataBase: new URL(SITE_URL),
   openGraph: {
     type: 'website',
-    title: 'schoolcompare | Compare School Performance',
+    title: 'Compare Schools Side by Side | schoolcompare',
-    description: 'Compare primary and secondary school SATs and GCSE performance across England',
+    description:
-    url: 'https://schoolcompare.co.uk',
+      'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place.',
+    url: SITE_URL,
     siteName: 'schoolcompare',
   },
   twitter: {
     // summary_large_image now that there is an image worth showing.
     card: 'summary_large_image',
-    title: 'schoolcompare | Compare School Performance',
+    title: 'Compare Schools Side by Side | schoolcompare',
-    description: 'Compare primary and secondary school SATs and GCSE performance across England',
+    description:
+      'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place.',
   },
 };
 

nextjs-app/app/page.tsx

@@ -3,6 +3,7 @@
  * Main landing page with school search and browsing
  */
 
+import { absoluteUrl } from '@/lib/site';
 import type { Metadata } from 'next';
 import { fetchSchools, fetchFilters, fetchDataInfo } from '@/lib/api';
 import { formatAcademicYear } from '@/lib/utils';
@@ -33,8 +34,25 @@ interface HomePageProps {
  * saying the brand twice.
  */
 export const metadata: Metadata = {
-  title: { absolute: 'schoolcompare | Compare every school in England' },
+  /*
-  description: 'Search and compare school performance across England',
+   * Intent in the title, differentiator in the description.
+   *
+   * These queries are owned by the DfE's own "Compare school performance"
+   * service, and the old title — brand first, then a near-paraphrase of that
+   * service's name — gave a searcher no reason to pick us over it. It drew
+   * 0.43% CTR at position 6.1 while the brand query drew 9.16% from the same
+   * neighbourhood, so the ranking was never the problem.
+   *
+   * The title now matches what people type. The description carries the one
+   * fact gov.uk does not publish: how close you had to live to get a place.
+   */
+  title: { absolute: 'Compare Schools Side by Side | schoolcompare' },
+  description:
+    'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place. Free, no sign-up.',
+  // This page reads eleven search params. They filter a result set; they do
+  // not make a new document. Collapsing every combination onto "/" stops the
+  // homepage competing with itself for its own head terms.
+  alternates: { canonical: absoluteUrl('/') },
 };
 
 // The page reads searchParams, which makes rendering dynamic by default.

nextjs-app/app/rankings/page.tsx

@@ -5,6 +5,7 @@
 
 import { fetchRankings, fetchFilters, fetchMetrics } from '@/lib/api';
 import { RankingsView } from '@/components/RankingsView';
+import { absoluteUrl } from '@/lib/site';
 import type { Metadata } from 'next';
 
 interface RankingsPageProps {
@@ -17,9 +18,15 @@ interface RankingsPageProps {
 }
 
 export const metadata: Metadata = {
-  title: 'School Rankings',
+  // 'School Rankings' matched nothing anyone types. League tables is the
-  description: 'Top-ranked schools by SATs and GCSE performance across England',
+  // phrase parents actually search, and it spikes each results day.
+  title: { absolute: 'Primary & Secondary School League Tables | schoolcompare' },
+  description:
+    'Rank English schools by SATs results, GCSEs, Progress 8 or Attainment 8, and filter by local authority or year. Built from the DfE’s own figures.',
   keywords: 'school rankings, top schools, best schools, KS2 rankings, KS4 rankings, school league tables',
+  // Param forms (?metric=&local_authority=&year=&phase=) collapse here for
+  // now. W3 replaces them with real indexable paths.
+  alternates: { canonical: absoluteUrl('/rankings') },
 };
 
 // Dynamic via searchParams; remove force-dynamic so internal data fetches

nextjs-app/app/robots.ts

@@ -4,6 +4,7 @@
  */
 
 import { MetadataRoute } from 'next';
+import { absoluteUrl } from '@/lib/site';
 
 export default function robots(): MetadataRoute.Robots {
   return {
@@ -14,6 +15,6 @@ export default function robots(): MetadataRoute.Robots {
         disallow: ['/api/', '/_next/'],
       },
     ],
-    sitemap: 'https://schoolcompare.co.uk/sitemap.xml',
+    sitemap: absoluteUrl('/sitemap.xml'),
   };
 }

nextjs-app/app/school/[slug]/page.tsx

@@ -15,6 +15,7 @@ import {
 } from '@/lib/schoolSections';
 import { parseSchoolSlug, schoolUrl } from '@/lib/utils';
 import type { NationalAverages } from '@/lib/types';
+import { absoluteUrl } from '@/lib/site';
 import type { Metadata } from 'next';
 
 /**
@@ -97,7 +98,7 @@ export async function generateMetadata({ params }: SchoolPageProps): Promise<Met
         title,
         description,
         type: 'website',
-        url: `https://schoolcompare.co.uk${canonicalPath}`,
+        url: absoluteUrl(canonicalPath),
         siteName: 'schoolcompare',
       },
       twitter: {
@@ -106,7 +107,7 @@ export async function generateMetadata({ params }: SchoolPageProps): Promise<Met
         description,
       },
       alternates: {
-        canonical: `https://schoolcompare.co.uk${canonicalPath}`,
+        canonical: absoluteUrl(canonicalPath),
       },
     };
   } catch {
@@ -177,6 +178,7 @@ export default async function SchoolPage({ params }: SchoolPageProps) {
     ofsted: ofsted ?? null,
     admissions: admissions ?? null,
     admissionDistance: admission_distance ?? null,
+    hasLocation: school_info.latitude != null && school_info.longitude != null,
     yearlyDataLength: yearly_data.length,
   };
   const primaryNavItems = buildNavItems(primaryFlags, navInput);
@@ -229,6 +231,7 @@ export default async function SchoolPage({ params }: SchoolPageProps) {
             ofsted={ofsted ?? null}
             census={census ?? null}
             admissions={admissions ?? null}
+            admissionsHistory={admissions_history ?? []}
             admissionDistance={admission_distance ?? null}
             deprivation={deprivation ?? null}
             finance={finance ?? null}

nextjs-app/app/schools/[place]/[phase]/page.tsx

@@ -0,0 +1,61 @@
+/**
+ * Phase variants of a place page.
+ *
+ * Phase is part of the query — "primary schools in beccles", "secondary
+ * schools in brentwood" — not a filter applied afterwards, so each gets its
+ * own indexable path. A place with no schools of the phase has no page: the
+ * per-phase threshold, not an error.
+ */
+import { notFound } from 'next/navigation';
+import type { Metadata } from 'next';
+import { fetchPlace } from '@/lib/places';
+import { fetchNationalAverages } from '@/lib/api';
+import { PlaceView } from '@/components/places/PlaceView';
+import { absoluteUrl } from '@/lib/site';
+
+interface Props { params: Promise<{ place: string; phase: string }> }
+
+export const revalidate = 604800;
+export const dynamicParams = true;
+
+const PHASES = ['primary', 'secondary'] as const;
+type Phase = (typeof PHASES)[number];
+
+const isPhase = (v: string): v is Phase => (PHASES as readonly string[]).includes(v);
+
+async function resolve(slug: string, phase: Phase) {
+  return (await fetchPlace('town', slug, phase))
+    ?? (await fetchPlace('locality', slug, phase));
+}
+
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const { place: slug, phase } = await params;
+  if (!isPhase(phase)) return { title: 'Place Not Found' };
+  const detail = await resolve(slug, phase);
+  if (!detail || detail.schools.length === 0) return { title: 'Place Not Found' };
+
+  const word = phase === 'secondary' ? 'Secondary' : 'Primary';
+  const { name } = detail.place;
+  return {
+    title: `${word} Schools in ${name} — Ranked | schoolcompare`,
+    description:
+      `Every ${phase} school in ${name} ranked by results, with Ofsted grades and `
+      + `the local average against England.`,
+    alternates: { canonical: absoluteUrl(`/schools/${slug}/${phase}`) },
+  };
+}
+
+export default async function PlacePhasePage({ params }: Props) {
+  const { place: slug, phase } = await params;
+  if (!isPhase(phase)) notFound();
+  const detail = await resolve(slug, phase);
+  if (!detail || detail.schools.length === 0) notFound();
+
+  const national = await fetchNationalAverages().catch(() => null);
+  const englandAverage = phase === 'secondary'
+    ? national?.secondary?.attainment_8_score ?? null
+    : national?.primary?.rwm_expected_pct ?? null;
+
+  return <PlaceView detail={detail} phase={phase}
+    englandAverage={englandAverage} neighbours={[]} />;
+}

nextjs-app/app/schools/[place]/page.tsx

@@ -0,0 +1,91 @@
+/**
+ * Town and locality pages.
+ *
+ * A place below the five-school threshold is not in the registry, so
+ * fetchPlace returns null and the request 404s rather than rendering a page
+ * with nothing to say.
+ */
+import { notFound, redirect } from 'next/navigation';
+import type { Metadata } from 'next';
+import { fetchPlace, fetchPlaces, authoritySlug } from '@/lib/places';
+import { fetchNationalAverages } from '@/lib/api';
+import { PlaceView } from '@/components/places/PlaceView';
+import { absoluteUrl } from '@/lib/site';
+
+interface Props { params: Promise<{ place: string }> }
+
+// ISR: place aggregates change only when the pipeline runs.
+export const revalidate = 604800;
+export const dynamicParams = true;
+
+export async function generateStaticParams(): Promise<Array<{ place: string }>> {
+  // Off by default: ~2,000 place routes cannot be built in CI on every deploy.
+  // Matches the PRERENDER_SCHOOLS gate on the school route.
+  if (process.env.PRERENDER_PLACES !== '1') return [];
+  try {
+    return (await fetchPlaces())
+      .filter((p) => p.kind === 'town' || p.kind === 'locality')
+      .map((p) => ({ place: p.slug }));
+  } catch (error) {
+    console.warn('generateStaticParams: API unreachable, falling back to on-demand ISR.', error);
+    return [];
+  }
+}
+
+async function resolve(slug: string) {
+  return (await fetchPlace('town', slug)) ?? (await fetchPlace('locality', slug));
+}
+
+/** Other towns in the same authority — the cheapest honest definition of
+ *  "nearby", and enough to stop each place page being a dead end. */
+async function neighboursOf(detail: { place: { slug: string; parent_authority: string | null } }) {
+  if (!detail.place.parent_authority) return [];
+  const all = await fetchPlaces();
+  return all
+    .filter((p) => p.kind === 'town' && p.slug !== detail.place.slug)
+    .slice(0, 12);
+}
+
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const { place: slug } = await params;
+  const detail = await resolve(slug);
+  if (!detail) return { title: 'Place Not Found' };
+
+  const { name, count } = detail.place;
+  return {
+    title: `Schools in ${name} — Compare ${count} Schools | schoolcompare`,
+    description:
+      `Every school in ${name} ranked by SATs and GCSE results, with Ofsted grades, `
+      + `the local average against England, and how close you had to live to get a place.`,
+    alternates: { canonical: absoluteUrl(`/schools/${slug}`) },
+  };
+}
+
+export default async function PlacePage({ params }: Props) {
+  const { place: slug } = await params;
+  const detail = await resolve(slug);
+  if (!detail) notFound();
+
+  // Global constraint: no page without a local average. A place with too few
+  // schools carrying results has nothing to say that a list does not, so it
+  // defers to its authority rather than publishing a thin page.
+  if (detail.averages.rwm_expected_pct == null
+      && detail.averages.attainment_8_score == null) {
+    if (detail.place.parent_authority) {
+      redirect(`/schools/authority/${authoritySlug(detail.place.parent_authority)}`);
+    }
+    notFound();
+  }
+
+  const national = await fetchNationalAverages().catch(() => null);
+  // NationalAverages is nested by phase — { primary: {...}, secondary: {...} }
+  // — not flat. Reading it flat silently yields undefined and the page renders
+  // with no comparison, which is the one thing that makes it not a list.
+  return (
+    <PlaceView
+      detail={detail}
+      englandAverage={national?.primary?.rwm_expected_pct ?? null}
+      neighbours={await neighboursOf(detail)}
+    />
+  );
+}

nextjs-app/app/schools/authority/[la]/page.tsx

@@ -0,0 +1,67 @@
+/**
+ * Local authority pages.
+ *
+ * A separate namespace from /schools/[place] because 67 town names collide
+ * with an authority name and neither set contains the other — Bedford the
+ * town holds 104 schools, Bedford the authority 86, because postal towns
+ * cross authority boundaries. The title says "Local Authority" so a reader
+ * landing on both knows which set each covers.
+ */
+import { notFound } from 'next/navigation';
+import type { Metadata } from 'next';
+import { fetchPlace, fetchPlaces } from '@/lib/places';
+import { fetchNationalAverages } from '@/lib/api';
+import { PlaceView } from '@/components/places/PlaceView';
+import { absoluteUrl } from '@/lib/site';
+
+interface Props { params: Promise<{ la: string }> }
+
+export const revalidate = 604800;
+export const dynamicParams = true;
+
+export async function generateStaticParams(): Promise<Array<{ la: string }>> {
+  // Gated like every other prerender in this app. There are only ~154
+  // authorities, but "few enough to always build" still means the API must be
+  // reachable at build time, and in CI it is not — the build fails with
+  // ECONNREFUSED rather than degrading. The catch is the same fallback the
+  // school route uses.
+  if (process.env.PRERENDER_PLACES !== '1') return [];
+  try {
+    return (await fetchPlaces())
+      .filter((p) => p.kind === 'authority')
+      .map((p) => ({ la: p.slug }));
+  } catch (error) {
+    console.warn('generateStaticParams: API unreachable, falling back to on-demand ISR.', error);
+    return [];
+  }
+}
+
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const { la } = await params;
+  const detail = await fetchPlace('authority', la);
+  if (!detail) return { title: 'Place Not Found' };
+
+  const { name, count } = detail.place;
+  return {
+    title: `Schools in ${name} — Local Authority | schoolcompare`,
+    description:
+      `All ${count} schools in the ${name} local authority, ranked by SATs and GCSE `
+      + `results, with Ofsted grades and the authority average against England.`,
+    alternates: { canonical: absoluteUrl(`/schools/authority/${la}`) },
+  };
+}
+
+export default async function AuthorityPage({ params }: Props) {
+  const { la } = await params;
+  const detail = await fetchPlace('authority', la);
+  if (!detail) notFound();
+
+  const national = await fetchNationalAverages().catch(() => null);
+  return (
+    <PlaceView
+      detail={detail}
+      englandAverage={national?.primary?.rwm_expected_pct ?? null}
+      neighbours={[]}
+    />
+  );
+}

nextjs-app/app/schools/near/[outcode]/page.tsx

@@ -0,0 +1,62 @@
+/**
+ * Postcode district pages.
+ *
+ * No phase variants: nobody searches "primary schools in SW11", so the
+ * variants would be pages without demand. These exist to catch
+ * "schools near <postcode>" and to give London districts a geographic page
+ * where the GIAS town field cannot.
+ */
+import { notFound } from 'next/navigation';
+import type { Metadata } from 'next';
+import { fetchPlace, fetchPlaces } from '@/lib/places';
+import { fetchNationalAverages } from '@/lib/api';
+import { PlaceView } from '@/components/places/PlaceView';
+import { absoluteUrl } from '@/lib/site';
+
+interface Props { params: Promise<{ outcode: string }> }
+
+export const revalidate = 604800;
+export const dynamicParams = true;
+
+export async function generateStaticParams(): Promise<Array<{ outcode: string }>> {
+  // 1,760 of these; same CI budget argument as the town routes.
+  if (process.env.PRERENDER_PLACES !== '1') return [];
+  try {
+    return (await fetchPlaces())
+      .filter((p) => p.kind === 'outcode')
+      .map((p) => ({ outcode: p.slug }));
+  } catch (error) {
+    console.warn('generateStaticParams: API unreachable, falling back to on-demand ISR.', error);
+    return [];
+  }
+}
+
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const { outcode } = await params;
+  const detail = await fetchPlace('outcode', outcode);
+  if (!detail) return { title: 'Place Not Found' };
+
+  const { name, count } = detail.place;
+  return {
+    title: `Schools near ${name} | schoolcompare`,
+    description:
+      `${count} schools in the ${name} postcode district, ranked by results, with `
+      + `Ofsted grades and how close you had to live to get a place.`,
+    alternates: { canonical: absoluteUrl(`/schools/near/${outcode}`) },
+  };
+}
+
+export default async function OutcodePage({ params }: Props) {
+  const { outcode } = await params;
+  const detail = await fetchPlace('outcode', outcode);
+  if (!detail) notFound();
+
+  const national = await fetchNationalAverages().catch(() => null);
+  return (
+    <PlaceView
+      detail={detail}
+      englandAverage={national?.primary?.rwm_expected_pct ?? null}
+      neighbours={[]}
+    />
+  );
+}

nextjs-app/app/sitemap.xml/route.ts

@@ -1,32 +1,8 @@
-/**
+import { proxySitemap } from '@/lib/sitemapProxy';
- * Runtime proxy for /sitemap.xml → the FastAPI backend's generated sitemap.
- *
- * Like the /api/* proxy, this reads FASTAPI_URL at request time rather than
- * baking the backend host into the build, so one image works in every
- * environment. robots.ts points crawlers here.
- */
-
-import { NextResponse } from 'next/server';
 
 export const dynamic = 'force-dynamic';
 export const runtime = 'nodejs';
 
-function backendOrigin(): string {
-  const base = process.env.FASTAPI_URL || process.env.NEXT_PUBLIC_API_URL || 'http://localhost:8000/api';
-  return base.replace(/\/api$/, '');
-}
-
 export async function GET() {
-  let upstream: Response;
+  return proxySitemap('/sitemap.xml');
-  try {
-    upstream = await fetch(`${backendOrigin()}/sitemap.xml`, { cache: 'no-store' });
-  } catch {
-    return new NextResponse('Sitemap temporarily unavailable', { status: 502 });
-  }
-
-  const body = await upstream.text();
-  return new NextResponse(body, {
-    status: upstream.status,
-    headers: { 'content-type': upstream.headers.get('content-type') || 'application/xml' },
-  });
 }

nextjs-app/app/sitemaps/[...parts]/route.ts

@@ -0,0 +1,24 @@
+import { NextResponse } from 'next/server';
+import { proxySitemap } from '@/lib/sitemapProxy';
+
+export const dynamic = 'force-dynamic';
+export const runtime = 'nodejs';
+
+/**
+ * Children are /sitemaps/static.xml and /sitemaps/schools-{n}.xml. The name is
+ * validated here rather than passed through, so this route cannot be used to
+ * reach arbitrary backend paths.
+ */
+const CHILD = /^(static|schools-\d+|places-\d+|outcodes-\d+)\.xml$/;
+
+export async function GET(
+  _request: Request,
+  { params }: { params: Promise<{ parts: string[] }> },
+) {
+  const { parts } = await params;
+  const name = parts.join('/');
+  if (!CHILD.test(name)) {
+    return new NextResponse('Not found', { status: 404 });
+  }
+  return proxySitemap(`/sitemaps/${name}`);
+}

nextjs-app/components/LeafletCutoffMapInner.tsx

@@ -0,0 +1,169 @@
+/**
+ * LeafletCutoffMapInner
+ * The cut-off distances drawn around the school.
+ *
+ * L.circle takes a radius in metres and projects it properly, which is exactly
+ * what these rings are: a straight-line distance from the school. (L.circleMarker
+ * would take pixels and would silently stop meaning anything as the user zoomed.)
+ *
+ * The latest year is filled and labelled; earlier years are hairlines behind it,
+ * so a tightening cut-off reads as a set of shrinking circles without needing a
+ * legend to decode it. The map auto-fits the widest ring, so the whole history
+ * is in frame whatever the distances are.
+ */
+
+'use client';
+
+import { useEffect, useRef } from 'react';
+import L from 'leaflet';
+import 'leaflet/dist/leaflet.css';
+
+export interface CutoffRing {
+  year: number;
+  radiusM: number;
+  latest: boolean;
+}
+
+interface Props {
+  lat: number;
+  lng: number;
+  rings: CutoffRing[];
+  /** The parent's geocoded postcode, once they have entered one. */
+  home: { lat: number; lng: number } | null;
+  interactive: boolean;
+}
+
+const SCHOOL_PIN = `
+<div style="position:relative;width:22px;height:22px">
+  <span style="position:absolute;left:50%;top:50%;width:26px;height:26px;transform:translate(-50%,-50%);border-radius:50%;background:var(--brand-bg)"></span>
+  <span style="position:absolute;left:50%;top:50%;width:14px;height:14px;transform:translate(-50%,-50%);border-radius:50%;background:var(--brand);border:3px solid var(--bg-card)"></span>
+</div>`;
+
+// A square rotated 45° — a different SHAPE from the school's circle, not just a
+// different colour, so the two are still distinguishable to anyone who cannot
+// separate the hues.
+const HOME_PIN = `
+<div style="width:18px;height:18px;display:grid;place-items:center">
+  <span style="width:12px;height:12px;background:var(--status-above);border:2.5px solid var(--bg-card);transform:rotate(45deg);border-radius:2px"></span>
+</div>`;
+
+function cssVar(name: string, fallback: string): string {
+  if (typeof window === 'undefined') return fallback;
+  return getComputedStyle(document.documentElement).getPropertyValue(name).trim() || fallback;
+}
+
+export default function LeafletCutoffMapInner({ lat, lng, rings, home, interactive }: Props) {
+  const elRef = useRef<HTMLDivElement>(null);
+  const mapRef = useRef<L.Map | null>(null);
+  const layersRef = useRef<L.Layer[]>([]);
+  const zoomCtrlRef = useRef<L.Control.Zoom | null>(null);
+
+  useEffect(() => {
+    if (!elRef.current || mapRef.current) return;
+    const map = L.map(elRef.current, {
+      zoomControl: false,
+      attributionControl: true,
+      dragging: false,
+      scrollWheelZoom: false,
+      doubleClickZoom: false,
+      boxZoom: false,
+      keyboard: false,
+      touchZoom: false,
+    }).setView([lat, lng], 14);
+
+    L.tileLayer('https://{s}.tile.openstreetmap.org/{z}/{x}/{y}.png', {
+      attribution: '&copy; <a href="https://www.openstreetmap.org/copyright">OpenStreetMap</a> contributors',
+      maxZoom: 19,
+    }).addTo(map);
+
+    mapRef.current = map;
+    setTimeout(() => map.invalidateSize(), 60);
+
+    return () => {
+      map.remove();
+      mapRef.current = null;
+      layersRef.current = [];
+      zoomCtrlRef.current = null;
+    };
+  }, [lat, lng]);
+
+  // Redraw rings, pins and the viewport whenever the data changes.
+  useEffect(() => {
+    const map = mapRef.current;
+    if (!map) return;
+
+    layersRef.current.forEach((l) => l.remove());
+    layersRef.current = [];
+
+    const brand = cssVar('--brand', '#0F766E');
+    const above = cssVar('--status-above', '#2F855A');
+
+    // Widest first, so the small recent ring is not buried under the old ones.
+    const ordered = [...rings].sort((a, b) => b.radiusM - a.radiusM);
+    for (const r of ordered) {
+      const circle = L.circle([lat, lng], {
+        radius: r.radiusM,
+        color: brand,
+        weight: r.latest ? 3 : 1.5,
+        opacity: r.latest ? 1 : 0.45,
+        fill: r.latest,
+        fillColor: brand,
+        fillOpacity: r.latest ? 0.12 : 0,
+        interactive: false,
+      }).addTo(map);
+      layersRef.current.push(circle);
+    }
+
+    const school = L.marker([lat, lng], {
+      icon: L.divIcon({ className: '', iconSize: [22, 22], iconAnchor: [11, 11], html: SCHOOL_PIN }),
+      keyboard: false,
+      interactive: false,
+    }).addTo(map);
+    layersRef.current.push(school);
+
+    if (home) {
+      const pin = L.marker([home.lat, home.lng], {
+        icon: L.divIcon({ className: '', iconSize: [18, 18], iconAnchor: [9, 9], html: HOME_PIN }),
+        keyboard: false,
+        interactive: false,
+      }).addTo(map);
+      layersRef.current.push(pin);
+
+      const line = L.polyline([[lat, lng], [home.lat, home.lng]], {
+        color: above,
+        weight: 2,
+        dashArray: '5 5',
+        opacity: 0.85,
+        interactive: false,
+      }).addTo(map);
+      layersRef.current.push(line);
+    }
+
+    // Frame the widest ring — and the home pin when it falls outside it, so a
+    // family beyond every cut-off can still see where they sit.
+    const widest = ordered[0]?.radiusM ?? 500;
+    let bounds = L.latLng(lat, lng).toBounds(widest * 2.2);
+    if (home) bounds = bounds.extend(L.latLng(home.lat, home.lng));
+    map.fitBounds(bounds, { padding: [16, 16] });
+  }, [lat, lng, rings, home]);
+
+  useEffect(() => {
+    const map = mapRef.current;
+    if (!map) return;
+    const handlers = [
+      map.dragging, map.scrollWheelZoom, map.doubleClickZoom, map.boxZoom, map.keyboard, map.touchZoom,
+    ];
+    handlers.forEach((h) => { if (h) { interactive ? h.enable() : h.disable(); } });
+
+    if (interactive && !zoomCtrlRef.current) {
+      zoomCtrlRef.current = L.control.zoom({ position: 'topleft' });
+      zoomCtrlRef.current.addTo(map);
+    } else if (!interactive && zoomCtrlRef.current) {
+      zoomCtrlRef.current.remove();
+      zoomCtrlRef.current = null;
+    }
+    setTimeout(() => map.invalidateSize(), 80);
+  }, [interactive]);
+
+  return <div ref={elRef} style={{ width: '100%', height: '100%' }} />;
+}

nextjs-app/components/places/PlaceView.module.css

@@ -0,0 +1,108 @@
+/* Tokens only — see globals.css. Matches RankingsView's conventions. */
+.container {
+  width: 100%;
+  min-width: 0;
+}
+
+.header {
+  margin-bottom: 1.5rem;
+}
+
+.header h1 {
+  font-size: 2.25rem;
+  font-weight: 700;
+  color: var(--text-primary);
+  margin-bottom: 0.5rem;
+  font-family: var(--font-display);
+  text-wrap: balance;
+}
+
+.summary {
+  font-size: 1rem;
+  color: var(--text-secondary);
+  margin: 0;
+  line-height: 1.6;
+}
+
+/* The one number a list cannot give you, so it gets its own band. */
+.compare {
+  background: var(--bg-secondary);
+  border: 1px solid var(--border);
+  border-radius: 8px;
+  padding: 0.875rem 1.125rem;
+  margin: 0 0 1.5rem;
+  color: var(--text-primary);
+  font-size: 1rem;
+}
+
+.ofsted {
+  display: flex;
+  flex-wrap: wrap;
+  gap: 0.5rem 1.25rem;
+  list-style: none;
+  padding: 0;
+  margin: 0 0 1.5rem;
+  font-size: 0.9375rem;
+  color: var(--text-secondary);
+}
+
+/* Wide content scrolls in its own container so the page body never does. */
+.tableWrap {
+  overflow-x: auto;
+  border: 1px solid var(--border);
+  border-radius: 8px;
+  background: var(--bg-card);
+}
+
+.table {
+  width: 100%;
+  border-collapse: collapse;
+  font-size: 0.9375rem;
+}
+
+.table th,
+.table td {
+  padding: 0.75rem 1rem;
+  text-align: left;
+  border-bottom: 1px solid var(--border);
+}
+
+.table th {
+  background: var(--bg-secondary);
+  color: var(--text-secondary);
+  font-weight: 600;
+  font-size: 0.8125rem;
+  text-transform: uppercase;
+  letter-spacing: 0.04em;
+}
+
+.table tbody tr:last-child td {
+  border-bottom: none;
+}
+
+.table th:last-child,
+.num {
+  text-align: right;
+  font-variant-numeric: tabular-nums;
+}
+
+.neighbours {
+  margin-top: 2rem;
+}
+
+.neighbours h2 {
+  font-size: 1.125rem;
+  font-weight: 600;
+  color: var(--text-primary);
+  margin: 0 0 0.75rem;
+  font-family: var(--font-display);
+}
+
+.neighbours ul {
+  display: flex;
+  flex-wrap: wrap;
+  gap: 0.5rem 1rem;
+  list-style: none;
+  padding: 0;
+  margin: 0;
+}

nextjs-app/components/places/PlaceView.tsx

@@ -0,0 +1,144 @@
+/**
+ * One place page, shared by all four families.
+ *
+ * They differ in what fills the registry, not in what the page shows, so a
+ * second component would be a second place to forget the same change.
+ *
+ * The local-versus-England comparison is the reason this page is not a list:
+ * it is the one number a parent cannot get by reading the schools one by one,
+ * and it is what keeps the page from reading as a name dropped into a
+ * template.
+ */
+import Link from 'next/link';
+import type { PlaceDetail, PlaceSummary } from '@/lib/places';
+import { placeUrl, authoritySlug } from '@/lib/places';
+import { schoolUrl } from '@/lib/utils';
+import { absoluteUrl } from '@/lib/site';
+import styles from './PlaceView.module.css';
+
+interface Props {
+  detail: PlaceDetail;
+  phase?: 'primary' | 'secondary';
+  englandAverage: number | null;
+  /** Nearby places, so the page links onward instead of dead-ending. */
+  neighbours: PlaceSummary[];
+}
+
+// Ofsted grades in the order they are reported.
+const OFSTED_LABELS: Array<[number, string]> = [
+  [1, 'Outstanding'], [2, 'Good'],
+  [3, 'Requires improvement'], [4, 'Inadequate'],
+];
+
+export function PlaceView({ detail, phase, englandAverage, neighbours }: Props) {
+  const { place, schools, averages } = detail;
+  const metric = phase === 'secondary' ? 'attainment_8_score' : 'rwm_expected_pct';
+  const local = averages[metric];
+  const phaseWord = phase === 'secondary' ? 'Secondary schools'
+    : phase === 'primary' ? 'Primary schools' : 'Schools';
+  const graded = OFSTED_LABELS
+    .map(([grade, label]) => [label, schools.filter((s) => s.ofsted_grade === grade).length] as const)
+    .filter(([, n]) => n > 0);
+
+  // ItemList tells Google this page is a ranked set rather than prose;
+  // BreadcrumbList puts the place in a hierarchy. Capped at 20 because that
+  // is what the page shows above the fold and what the markup should mirror.
+  const jsonLd = {
+    '@context': 'https://schema.org',
+    '@graph': [
+      {
+        '@type': 'ItemList',
+        name: `${phaseWord} in ${place.name}`,
+        numberOfItems: schools.length,
+        itemListElement: schools.slice(0, 20).map((s, i) => ({
+          '@type': 'ListItem',
+          position: i + 1,
+          url: absoluteUrl(schoolUrl(s.urn, s.school_name)),
+          name: s.school_name,
+        })),
+      },
+      {
+        '@type': 'BreadcrumbList',
+        itemListElement: [
+          { '@type': 'ListItem', position: 1, name: 'Schools',
+            item: absoluteUrl('/') },
+          { '@type': 'ListItem', position: 2, name: place.name },
+        ],
+      },
+    ],
+  };
+
+  return (
+    <div className={styles.container}>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }}
+      />
+      <header className={styles.header}>
+        <h1>{phaseWord} in {place.name}</h1>
+        <p className={styles.summary}>
+          {place.count} schools
+          {place.parent_authority && (
+            <>
+              {' · '}
+              <Link href={`/schools/authority/${authoritySlug(place.parent_authority)}`}>
+                {place.parent_authority}
+              </Link>
+            </>
+          )}
+        </p>
+      </header>
+
+      {local != null && englandAverage != null && (
+        <p className={styles.compare} data-testid="local-vs-england">
+          {place.name} averages <strong>{Math.round(local)}</strong> against{' '}
+          <strong>{Math.round(englandAverage)}</strong> across England.
+        </p>
+      )}
+
+      {graded.length > 0 && (
+        <ul className={styles.ofsted} data-testid="ofsted-distribution">
+          {graded.map(([label, n]) => (
+            <li key={label}>{label}: <strong>{n}</strong></li>
+          ))}
+        </ul>
+      )}
+
+      <div className={styles.tableWrap}>
+        <table className={styles.table}>
+          <thead>
+            <tr>
+              <th>School</th>
+              <th>{phase === 'secondary' ? 'Attainment 8' : 'RWM expected'}</th>
+            </tr>
+          </thead>
+          <tbody>
+            {schools.map((s) => (
+              <tr key={s.urn}>
+                <td>
+                  <Link href={schoolUrl(s.urn, s.school_name)}>{s.school_name}</Link>
+                </td>
+                <td className={styles.num}>
+                  {s[metric] == null ? '—' : Math.round(Number(s[metric]))}
+                </td>
+              </tr>
+            ))}
+          </tbody>
+        </table>
+      </div>
+
+      {neighbours.length > 0 && (
+        <nav className={styles.neighbours} aria-label="Nearby places">
+          <h2>Nearby</h2>
+          <ul>
+            {neighbours.map((n) => (
+              <li key={n.kind + n.slug}>
+                <Link href={placeUrl(n.kind, n.slug)}>{n.name}</Link>
+              </li>
+            ))}
+          </ul>
+        </nav>
+      )}
+    </div>
+  );
+}

nextjs-app/components/school/AdmissionsSection.tsx

@@ -9,6 +9,13 @@
  * AdmissionsViewToggle client island, which receives both views as
  * server-rendered children. When there is only one year of offer data no
  * toggle renders at all, so such pages ship zero admissions JavaScript.
+ *
+ * The two views are stacked in one grid cell so switching never shifts layout,
+ * which means the card is sized by the TALLER of them. Keep any view added
+ * here close to the tile grid in height: a cut-off-distance view carrying a
+ * chart, a table and a map was tried, measured 1402px against the tiles' 316px,
+ * and left the default view as four tiles adrift in blank card. It now lives in
+ * DistanceSection.
  */
 
 import type { ReactNode } from 'react';
@@ -16,7 +23,7 @@ import type { SchoolAdmissions, SchoolAdmissionDistance } from '@/lib/types';
 import { formatAcademicYear, formatPercentage } from '@/lib/utils';
 import { summariseAdmissions } from '@/lib/compareLogic';
 import { Section, sectionStyles as styles } from './sectionShared';
-import { AdmissionsViewToggle } from './AdmissionsViewToggle';
+import { AdmissionsViewToggle, type AdmissionsView } from './AdmissionsViewToggle';
 import { AdmissionsTrendChart } from './charts';
 import { describeCutoff, CUTOFF_NOTE, CUTOFF_MEASUREMENT_NOTE } from './lastDistanceOffered';
 
@@ -63,10 +70,16 @@ export function AdmissionsSection({
   {/* Spans both columns rather than taking a half-width cell. This is the
       figure parents come to the page for, and at tile width the two-line
       "0.31 miles / September 2025" pairing wraps badly. */}
+  {/* The {' '} between the figure and its metric support is not decoration.
+      The two are flex children, so the gap is drawn by CSS and the text layer
+      had nothing between them: textContent read "0.88 miles1.4 km", which is
+      what a screen reader announces and what any text matcher sees. Whitespace
+      text nodes are not rendered as flex items, so this changes the reading
+      without changing the layout. */}
   const distanceTile = cutoff && (
     <div className={`${styles.admissionsTile} ${styles.admissionsTileDistance}`}>
       <dd className={styles.admissionsTileNum}>
-        {cutoff.primary}
+        {cutoff.primary}{' '}
         <span className={styles.admissionsTileSub}>{cutoff.secondary}</span>
       </dd>
       <dt className={styles.admissionsTileLabel}>
@@ -167,18 +180,24 @@ export function AdmissionsSection({
     </>
   );
 
+  const views: AdmissionsView[] = [
+    { id: 'year', label: 'This year', content: yearView, className: styles.admissionsViewYear },
+  ];
+  if (showAdmissionsTrend) {
+    views.push({
+      id: 'trend',
+      label: `${admissionsHistory.length}-year trend`,
+      content: trendView,
+      className: styles.admissionsViewTrend,
+    });
+  }
+
   return (
     <Section id="admissions">
-      {showAdmissionsTrend ? (
+      {views.length > 1 ? (
-        <AdmissionsViewToggle
+        <AdmissionsViewToggle title={title} subtitle={subtitle} views={views} />
-          title={title}
-          subtitle={subtitle}
-          trendLabel={`${admissionsHistory.length}-year trend`}
-          yearView={yearView}
-          trendView={trendView}
-        />
       ) : (
-        /* No trend data — render statically, with no client component at all. */
+        /* One view — render statically, with no client component at all. */
         <>
           <div className={styles.admissionsHeader}>
             <h2 className={styles.sectionTitle}>{title}</h2>

nextjs-app/components/school/AdmissionsViewToggle.tsx

@@ -3,14 +3,25 @@
 import { useState, type ReactNode } from 'react';
 import styles from './schoolSections.module.css';
 
+export interface AdmissionsView {
+  id: string;
+  /** Button text. "This year" and the "N-year trend" label are asserted by the
+   *  e2e journey, so they are not free to drift. */
+  label: string;
+  content: ReactNode;
+  /** The year view sizes its tile grid to match the chart beside it, so each
+   *  view keeps its own class rather than sharing one wrapper style. */
+  className?: string;
+}
+
 /**
  * The only interactive part of the primary admissions section, and the only
  * client component in components/school/.
  *
- * Both views are always present in the DOM and visibility is toggled with the
+ * Every view is always present in the DOM and visibility is toggled with the
- * `hidden` attribute — matching the previous behaviour exactly — so the
+ * `hidden` attribute, so the server-rendered markup passed in as content never
- * server-rendered markup passed in as yearView/trendView never ships as client
+ * ships as client JavaScript — this component carries the state and nothing
- * JavaScript.
+ * else.
  *
  * It spans the header and the viewport because the segmented control sits
  * inside .admissionsHeader beside the <h2> while the viewport is a sibling
@@ -19,39 +30,38 @@ import styles from './schoolSections.module.css';
 export function AdmissionsViewToggle({
   title,
   subtitle,
-  trendLabel,
+  views,
-  yearView,
-  trendView,
 }: {
   title: ReactNode;
   subtitle: ReactNode;
-  trendLabel: string;
+  views: AdmissionsView[];
-  yearView: ReactNode;
-  trendView: ReactNode;
 }) {
-  const [view, setView] = useState<'year' | 'trend'>('year');
+  const [active, setActive] = useState(views[0]?.id);
 
   return (
     <>
       <div className={styles.admissionsHeader}>
         <h2 className={styles.sectionTitle}>{title}</h2>
         <div className={styles.admissionsSeg} role="group" aria-label="Admissions view">
-          <button type="button" aria-pressed={view === 'year'} onClick={() => setView('year')}>
+          {views.map((v) => (
-            This year
+            <button
-          </button>
+              key={v.id}
-          <button type="button" aria-pressed={view === 'trend'} onClick={() => setView('trend')}>
+              type="button"
-            {trendLabel}
+              aria-pressed={active === v.id}
-          </button>
+              onClick={() => setActive(v.id)}
+            >
+              {v.label}
+            </button>
+          ))}
         </div>
       </div>
       {subtitle}
       <div className={styles.admissionsViewport}>
-        <div className={styles.admissionsViewYear} hidden={view !== 'year'}>
+        {views.map((v) => (
-          {yearView}
+          <div key={v.id} className={v.className} hidden={active !== v.id}>
-        </div>
+            {v.content}
-        <div className={styles.admissionsViewTrend} hidden={view !== 'trend'}>
+          </div>
-          {trendView}
+        ))}
-        </div>
       </div>
     </>
   );

nextjs-app/components/school/CutoffMapPanel.tsx

@@ -0,0 +1,181 @@
+'use client';
+
+/**
+ * CutoffMapPanel — "How far away are you?"
+ *
+ * Measures a postcode against the one cut-off we publish, and will draw that
+ * cut-off as a ring around the school on request.
+ *
+ * It used to compare against every published year and show a set of shrinking
+ * rings. Earlier years are now held back as a paid feature and no longer leave
+ * the API, so this answers one question about one year — which makes the
+ * verdict sharper to state, and puts more weight on qualifying it properly,
+ * since there is no run of years left to soften a single close call.
+ *
+ * The map is not rendered until asked for: before a postcode is entered it is a
+ * circle drawn round a school, and it costs a Leaflet bundle and 240px of
+ * height to say that. A successful check opens it automatically, because that
+ * is the point at which it starts answering something.
+ *
+ * The postcode never leaves the browser except to postcodes.io for a lat/long,
+ * and nothing is stored — this is a client-side measurement, not a lookup
+ * against the family.
+ */
+
+import { useState, type FormEvent } from 'react';
+import dynamic from 'next/dynamic';
+import type { School, SchoolAdmissionDistance } from '@/lib/types';
+import { geocodePostcode, calculateDistance } from '@/lib/api';
+import { isValidPostcode } from '@/lib/utils';
+import {
+  compareToCutoff, CUTOFF_CHECK_CAVEAT,
+  type CutoffCheckResult, type CutoffVerdict,
+} from './lastDistanceOffered';
+import styles from './schoolSections.module.css';
+
+const CutoffMap = dynamic(() => import('../LeafletCutoffMapInner'), {
+  ssr: false,
+  loading: () => <div className={styles.cutoffMapSkeleton} aria-hidden="true" />,
+});
+
+// Written out rather than composed from the verdict string. A computed
+// `styles[...]` key silently yields undefined when a class is renamed, and an
+// unstyled "outside" result would look exactly like an "inside" one.
+const VERDICT_CLASS: Record<CutoffVerdict, string> = {
+  inside: styles.cutoffResultInside,
+  outside: styles.cutoffResultOutside,
+  'too-close': styles.cutoffResultTooClose,
+};
+
+export function CutoffMapPanel({
+  schoolInfo,
+  cutoff,
+}: {
+  schoolInfo: School;
+  cutoff: SchoolAdmissionDistance;
+}) {
+  const [postcode, setPostcode] = useState('');
+  const [home, setHome] = useState<{ lat: number; lng: number } | null>(null);
+  const [result, setResult] = useState<CutoffCheckResult | null>(null);
+  const [error, setError] = useState<string | null>(null);
+  const [busy, setBusy] = useState(false);
+  const [mapOpen, setMapOpen] = useState(false);
+
+  const lat = schoolInfo.latitude;
+  const lng = schoolInfo.longitude;
+  const cutoffM = cutoff.distance_m;
+
+  // Without coordinates there is nothing to measure against and nothing to draw.
+  if (lat == null || lng == null || cutoffM == null) return null;
+
+  const onCheck = async (e: FormEvent) => {
+    e.preventDefault();
+    const value = postcode.trim();
+    if (!value) return;
+
+    if (!isValidPostcode(value)) {
+      setError('That does not look like a UK postcode. Try one like SE23 3NA.');
+      setResult(null);
+      setHome(null);
+      return;
+    }
+
+    setBusy(true);
+    setError(null);
+    try {
+      const point = await geocodePostcode(value);
+      if (!point) {
+        setError('We could not find that postcode. Check it and try again.');
+        setResult(null);
+        setHome(null);
+        return;
+      }
+      setHome({ lat: point.latitude, lng: point.longitude });
+      setMapOpen(true);
+      // calculateDistance returns kilometres; everything here is metres.
+      const metres = calculateDistance(point.latitude, point.longitude, lat, lng) * 1000;
+      setResult(compareToCutoff(metres, cutoffM, cutoff.year));
+    } catch {
+      setError('Something went wrong looking up that postcode. Try again in a moment.');
+      setResult(null);
+      setHome(null);
+    } finally {
+      setBusy(false);
+    }
+  };
+
+  return (
+    <div className={styles.cutoffCheck}>
+      <p className={styles.cutoffCheckSub}>
+        Straight-line distance from your postcode, compared with the September{' '}
+        {cutoff.year} cut-off. Not stored.
+      </p>
+
+      <form className={styles.cutoffCheckForm} onSubmit={onCheck}>
+        <label className={styles.srOnly} htmlFor="cutoff-postcode">Your postcode</label>
+        <input
+          id="cutoff-postcode"
+          type="text"
+          inputMode="text"
+          autoComplete="postal-code"
+          spellCheck={false}
+          placeholder="e.g. SE23 3NA"
+          value={postcode}
+          onChange={(e) => setPostcode(e.target.value)}
+          className={styles.cutoffCheckInput}
+        />
+        <button type="submit" className={styles.cutoffCheckButton} disabled={busy}>
+          {busy ? 'Checking…' : 'Check'}
+        </button>
+      </form>
+
+      {error && <p className={styles.cutoffCheckError} role="alert">{error}</p>}
+
+      {result && (
+        <div
+          className={`${styles.cutoffCheckResult} ${VERDICT_CLASS[result.verdict]}`}
+          role="status"
+        >
+          <p className={styles.cutoffCheckHeadline}>{result.headline}</p>
+          {result.detail && <p className={styles.cutoffCheckDetail}>{result.detail}</p>}
+        </div>
+      )}
+
+      {mapOpen ? (
+        <div className={styles.cutoffMapReveal}>
+          <div className={styles.cutoffMapFigure}>
+            <CutoffMap
+              lat={lat}
+              lng={lng}
+              rings={[{ year: cutoff.year, radiusM: cutoffM, latest: true }]}
+              home={home}
+              interactive={false}
+            />
+          </div>
+          <ul className={styles.cutoffMapLegend}>
+            <li>
+              <span className={`${styles.cutoffSwatch} ${styles.cutoffSwatchNow}`} aria-hidden="true" />
+              September {cutoff.year} cut-off
+            </li>
+            {home && (
+              <li>
+                <span className={`${styles.cutoffSwatch} ${styles.cutoffSwatchHome}`} aria-hidden="true" />
+                Your postcode
+              </li>
+            )}
+          </ul>
+        </div>
+      ) : (
+        <button
+          type="button"
+          className={styles.cutoffMapToggle}
+          onClick={() => setMapOpen(true)}
+        >
+          Show this distance on a map
+        </button>
+      )}
+
+      <p className={styles.cutoffCheckCaveat}>{CUTOFF_CHECK_CAVEAT}</p>
+    </div>
+  );
+}

nextjs-app/components/school/DistanceSection.tsx

@@ -0,0 +1,51 @@
+/**
+ * DistanceSection — "How far away are you?"
+ *
+ * The section exists to answer one question a parent cannot answer from a
+ * number alone: whether their own address falls inside it. The figure itself is
+ * already on the Admissions tile above; this turns it into something they can
+ * act on.
+ *
+ * Scope note. This used to carry the full published record — chart, year table
+ * and a set of shrinking rings. Earlier years are now held back as a paid
+ * feature and no longer leave the API at all, so what remains is the latest
+ * year and the check against it. The pipeline is unchanged: every published
+ * year is still loaded into fact_admission_distance, so restoring history for
+ * entitled callers is a serving change rather than a re-collection.
+ *
+ * Server component; the map and postcode form carry their own client boundary.
+ */
+
+import type { School, SchoolAdmissionDistance } from '@/lib/types';
+import { Section, sectionStyles as styles } from './sectionShared';
+import { CutoffMapPanel } from './CutoffMapPanel';
+
+export function DistanceSection({
+  admissionDistance,
+  schoolInfo,
+}: {
+  admissionDistance: SchoolAdmissionDistance | null;
+  schoolInfo: School;
+}) {
+  // Without a figure there is nothing to compare against, and without
+  // coordinates there is nothing to measure — CutoffMapPanel enforces the
+  // second, but the section must not render an empty card either way.
+  if (
+    admissionDistance?.distance_m == null
+    || schoolInfo.latitude == null
+    || schoolInfo.longitude == null
+  ) {
+    return null;
+  }
+
+  return (
+    <Section id="distance">
+      <h2 className={styles.sectionTitle}>How far away are you?</h2>
+      <p className={styles.sectionSubtitle}>
+        Check your postcode against the furthest home offered a place in
+        September {admissionDistance.year}.
+      </p>
+      <CutoffMapPanel schoolInfo={schoolInfo} cutoff={admissionDistance} />
+    </Section>
+  );
+}

nextjs-app/components/school/PrimarySchoolSections.tsx

@@ -20,6 +20,7 @@ import type { SchoolFlags } from '@/lib/schoolSections';
 import { OfstedSection } from './OfstedSection';
 import { ResultsSection } from './ResultsSection';
 import { AdmissionsSection } from './AdmissionsSection';
+import { DistanceSection } from './DistanceSection';
 import { InclusionSection } from './InclusionSection';
 import { HistorySection } from './HistorySection';
 import { SchoolLifeSection } from './SchoolLifeSection';
@@ -43,7 +44,8 @@ export interface PrimarySchoolSectionsProps {
 
 export function PrimarySchoolSections({
   schoolInfo, yearlyData, absenceData, ofsted, census,
-  admissions, admissionsHistory, admissionDistance, deprivation, finance, nationalAvg, flags,
+  admissions, admissionsHistory, admissionDistance,
+  deprivation, finance, nationalAvg, flags,
 }: PrimarySchoolSectionsProps) {
   const primaryAvg = nationalAvg?.primary ?? {};
   const secondaryAvg = nationalAvg?.secondary ?? {};
@@ -105,6 +107,10 @@ export function PrimarySchoolSections({
         />
       )}
 
+      {/* Its own section, directly after Admissions: it answers the question
+          the tile above raises. */}
+      <DistanceSection admissionDistance={admissionDistance} schoolInfo={schoolInfo} />
+
       {flags.hasInclusionData && (
         <InclusionSection
           latestResults={flags.latestResults}

nextjs-app/components/school/SecondaryAdmissionsSection.tsx

@@ -9,14 +9,18 @@
 import type { School, SchoolAdmissions, SchoolAdmissionDistance } from '@/lib/types';
 import { formatPercentage } from '@/lib/utils';
 import { Section, sectionStyles as styles } from './sectionShared';
-import { describeCutoff, CUTOFF_NOTE, CUTOFF_MEASUREMENT_NOTE } from './lastDistanceOffered';
+import {
+  describeCutoff, describeCutoffAbsence,
+  CUTOFF_NOTE, CUTOFF_MEASUREMENT_NOTE,
+} from './lastDistanceOffered';
 
 export function SecondaryAdmissionsSection({
-  admissions, admissionDistance, schoolInfo, hasSixthForm,
+  admissions, admissionsHistory, admissionDistance, schoolInfo, hasSixthForm,
 }: {
   /* Nullable for the same reason as the primary section: a school can have a
      published cut-off and no EES admissions row. */
   admissions: SchoolAdmissions | null;
+  admissionsHistory: SchoolAdmissions[];
   admissionDistance: SchoolAdmissionDistance | null;
   schoolInfo: School;
   hasSixthForm: boolean;
@@ -75,7 +79,7 @@ export function SecondaryAdmissionsSection({
               Last distance offered · {cutoff.entryYear}
             </div>
             <div className={styles.metricValue}>
-              {cutoff.primary}
+              {cutoff.primary}{' '}
               <span className={styles.metricValueSub}>{cutoff.secondary}</span>
             </div>
           </div>
@@ -100,10 +104,11 @@ export function SecondaryAdmissionsSection({
         </p>
       ) : (
         <p className={styles.sectionSubtitle} style={{ marginTop: '1rem' }}>
-          {schoolInfo.local_authority
+          {describeCutoffAbsence({
-            ? `${schoolInfo.local_authority} has not published a cut-off distance for this school.`
+            localAuthority: schoolInfo.local_authority,
-            : 'No cut-off distance has been published for this school.'}{' '}
+            admissionsPolicy: schoolInfo.admissions_policy,
-          Contact the admissions authority for its oversubscription criteria.
+            admissionsHistory,
+          })}
         </p>
       )}
 

nextjs-app/components/school/SecondarySchoolSections.tsx

@@ -20,6 +20,7 @@ import type { SecondaryFlags } from '@/lib/schoolSections';
 import { OfstedSection } from './OfstedSection';
 import { GcseSection } from './GcseSection';
 import { SecondaryAdmissionsSection } from './SecondaryAdmissionsSection';
+import { DistanceSection } from './DistanceSection';
 import { SecondaryHistorySection } from './SecondaryHistorySection';
 import { WellbeingSection } from './WellbeingSection';
 import { FinancesSection } from './FinancesSection';
@@ -32,6 +33,9 @@ export interface SecondarySchoolSectionsProps {
   ofsted: OfstedInspection | null;
   census: SchoolCensus | null;
   admissions: SchoolAdmissions | null;
+  /** Needed to tell a year with no published cut-off apart from a year the
+   *  school simply was not oversubscribed. */
+  admissionsHistory: SchoolAdmissions[];
   admissionDistance: SchoolAdmissionDistance | null;
   deprivation: SchoolDeprivation | null;
   finance: SchoolFinance | null;
@@ -41,7 +45,8 @@ export interface SecondarySchoolSectionsProps {
 
 export function SecondarySchoolSections({
   schoolInfo, yearlyData, ofsted, census,
-  admissions, admissionDistance, deprivation, finance, nationalAvg, flags,
+  admissions, admissionsHistory, admissionDistance,
+  deprivation, finance, nationalAvg, flags,
 }: SecondarySchoolSectionsProps) {
   const secondaryAvg = nationalAvg?.secondary ?? {};
 
@@ -86,11 +91,15 @@ export function SecondarySchoolSections({
         <SecondaryAdmissionsSection
           admissions={admissions}
           admissionDistance={admissionDistance}
+          admissionsHistory={admissionsHistory}
           schoolInfo={schoolInfo}
           hasSixthForm={flags.hasSixthForm}
         />
       )}
 
+      {/* See PrimarySchoolSections — same placement, same reason. */}
+      <DistanceSection admissionDistance={admissionDistance} schoolInfo={schoolInfo} />
+
       {yearlyData.length > 1 && (
         <SecondaryHistorySection
           yearlyData={yearlyData}

nextjs-app/components/school/lastDistanceOffered.ts

@@ -16,7 +16,7 @@
  */
 
 import type { SchoolAdmissionDistance } from '@/lib/types';
-import { formatCutoffDistance, formatEntryYear } from '@/lib/utils';
+import { formatCutoffDistance, formatMiles, formatEntryYear } from '@/lib/utils';
 
 export interface CutoffDisplay {
   /** Headline figure, e.g. "0.31 miles". */
@@ -59,3 +59,154 @@ export function describeCutoff(
         : null,
   };
 }
+
+// ---------------------------------------------------------------------------
+// "Would we have got in?"
+// ---------------------------------------------------------------------------
+
+/**
+ * How close a home has to be to the cut-off before the comparison stops
+ * meaning anything, in metres.
+ *
+ * postcodes.io returns the centroid of a postcode unit covering roughly fifteen
+ * addresses, so the home point carries error of this order before anything else
+ * is considered. Against a cut-off that is often only 500 m that is a fifth of
+ * the whole distance. Inside this band the honest answer is that we cannot
+ * tell, and saying "you would have been offered a place" would be inventing
+ * precision the inputs do not have.
+ */
+export const CUTOFF_UNCERTAINTY_M = 100;
+
+export type CutoffVerdict = 'inside' | 'outside' | 'too-close';
+
+export interface CutoffCheckResult {
+  /** Straight-line metres from the given postcode to the school. */
+  distanceM: number;
+  distanceLabel: string;
+  verdict: CutoffVerdict;
+  headline: string;
+  /** Why we cannot call it, on the one verdict that needs explaining. Kept
+   *  apart from the headline so it does not run at headline weight. */
+  detail: string | null;
+}
+
+/**
+ * Compare a home against the one cut-off we publish.
+ *
+ * Only the latest year is compared because only the latest year is served:
+ * earlier years are held back as a paid feature and no longer leave the API.
+ * A single year makes the verdict sharper to state and easier to qualify — one
+ * distance, one year, one margin — but it also removes the reassurance a run of
+ * years gave, so the year is named in the headline rather than left implied.
+ */
+export function compareToCutoff(
+  distanceM: number,
+  cutoffM: number,
+  year: number,
+): CutoffCheckResult {
+  const margin = cutoffM - distanceM;
+  const verdict: CutoffVerdict =
+    Math.abs(margin) <= CUTOFF_UNCERTAINTY_M ? 'too-close' : margin > 0 ? 'inside' : 'outside';
+
+  // Both sides through the same formatter, with no fallback that could reach
+  // for a different unit: the sentence compares these two numbers directly, so
+  // they have to be in the same one. formatCutoffDistance returns null for a
+  // zero or negative figure, and its old "N m" fallback here was one of the
+  // ways a metres reading used to appear next to a miles one.
+  const label = formatMiles(distanceM);
+  const cutoffLabel = formatMiles(cutoffM);
+
+  // "the September 2026 cut-off of 0.17 miles" rather than "the 0.17 miles
+  // cut-off for September 2026": the figure carries its own unit word, which
+  // reads wrong used attributively.
+  const cutoffPhrase = `the September ${year} cut-off of ${cutoffLabel}`;
+  const headline =
+    verdict === 'inside'
+      ? `${label} away — inside ${cutoffPhrase}.`
+      : verdict === 'outside'
+        ? `${label} away — beyond ${cutoffPhrase}.`
+        : `${label} away — too close to ${cutoffPhrase} to call.`;
+
+  const detail =
+    verdict === 'too-close'
+      ? 'Your postcode is a centroid covering several addresses, so a margin '
+        + `under ${CUTOFF_UNCERTAINTY_M} m is inside the measurement error.`
+      : null;
+
+  return { distanceM, distanceLabel: label, verdict, headline, detail };
+}
+
+/**
+ * The limits of the figure, and of the check made against it.
+ *
+ * One caveat, rendered once at the end of the section. It was previously three
+ * paragraphs — under the map, under the check, and a trailing "not a catchment"
+ * line — which took ~180px between them, said walking-route twice, and made
+ * the same point about priorities in two voices.
+ *
+ * Phrased to stand up whether or not the postcode check is on the page: it
+ * opens on the figure rather than on "your result", because a school with no
+ * coordinates renders the table with no check beneath it.
+ *
+ * Every claim is still here:
+ *   * distance is the last criterion applied, not the first;
+ *   * the figures and rings are straight-line, and not a boundary;
+ *   * some authorities measure a walking route, always longer for the same home;
+ *   * a past cut-off constrains next year's not at all.
+ */
+export const CUTOFF_CHECK_CAVEAT =
+  'Distance is the last criterion applied. Places go first to children in care, '
+  + 'EHCP places, siblings and — at faith schools — on faith criteria, so a home '
+  + 'inside the distance can still miss out. Figures are straight-line distances '
+  + 'and not a catchment boundary; some authorities measure a walking route '
+  + "instead, which is always longer for the same home. Next year's cut-off "
+  + "depends on next year's applicants — always check the school's own "
+  + 'admissions policy.';
+
+// ---------------------------------------------------------------------------
+// When there is no figure
+// ---------------------------------------------------------------------------
+
+/** The slice of an admissions year this file needs. */
+interface AdmissionsYearLike {
+  year: number;
+  oversubscribed?: boolean | null;
+}
+
+interface AbsenceInput {
+  localAuthority?: string | null;
+  admissionsPolicy?: string | null;
+  admissionsHistory?: AdmissionsYearLike[];
+}
+
+/**
+ * Why this school has no cut-off distance, in the most useful terms available.
+ *
+ * "No data" is the least informative thing we could say, and for two of these
+ * cases it is also the most pessimistic reading of a fact that is either
+ * neutral or good news. The order matters: a selective school's absence is
+ * explained by how it admits, which outranks anything the publication record
+ * says.
+ */
+export function describeCutoffAbsence({
+  localAuthority,
+  admissionsPolicy,
+  admissionsHistory = [],
+}: AbsenceInput): string {
+  const policy = (admissionsPolicy ?? '').toLowerCase();
+  if (policy.includes('selective')) {
+    return 'Places at this school are ranked by the entrance test rather than by '
+      + 'distance, so no cut-off distance applies.';
+  }
+
+  const known = admissionsHistory.filter((a) => a.oversubscribed != null);
+  if (known.length >= 3 && known.every((a) => a.oversubscribed === false)) {
+    return `First preferences have not exceeded places in any of the last ${known.length} `
+      + 'years, so this school has not needed a distance cut-off.';
+  }
+
+  return (localAuthority
+    ? `${localAuthority} has not published a cut-off distance for this school.`
+    : 'No cut-off distance has been published for this school.')
+    + ' Contact the admissions authority for its oversubscription criteria.';
+}

nextjs-app/components/school/schoolSections.module.css

@@ -1627,8 +1627,23 @@
     color: var(--text-secondary);
 }
 
-/* Stack both views in one grid cell so the card sizes to the taller view —
+/*
-   toggling modes never shifts layout. */
+ * Stack both views in one grid cell so the card sizes to the taller view —
+ * toggling modes never shifts layout.
+ *
+ * This only works while the views are of COMPARABLE height, and it fails
+ * silently rather than loudly when they are not. The hidden view keeps its
+ * box (display stays block below; only visibility is dropped), so the grid
+ * row is sized by the tallest view and every other view is padded out to
+ * match it. A cut-off-distance view carrying a chart, a table and a map was
+ * added here and came to 1402px against the tile grid's 316px, which left
+ * the DEFAULT view — the one nobody had clicked — as four tiles floating in
+ * ~1080px of blank card.
+ *
+ * Anything substantially taller than the tile grid belongs in its own
+ * section, not in this viewport. That is where the distance detail now
+ * lives; see DistanceSection.
+ */
 .admissionsViewport {
     display: grid;
 }
@@ -2064,3 +2079,281 @@
   .secondaryScope .ofstedReportLink { margin-left: 0; display: block; margin-top: 0.25rem; }
   .secondaryScope .admissionsTypeBadge { font-size: 0.75rem; }
 }
+
+/* ══════════════════════════════════════════════════════════════════════
+   Last distance offered — the Distance view, map and postcode check
+   ══════════════════════════════════════════════════════════════════════ */
+
+/* Visually hidden but still read aloud. The year strip encodes its verdict as
+   a glyph, so every chip carries a spelled-out equivalent here — a screen
+   reader announcing "2025 ✓" tells you nothing. */
+.srOnly {
+    position: absolute;
+    width: 1px;
+    height: 1px;
+    padding: 0;
+    margin: -1px;
+    overflow: hidden;
+    clip-path: inset(50%);
+    white-space: nowrap;
+    border: 0;
+}
+
+/* ── Map panel ── */
+
+.cutoffMapPanel {
+    margin-top: 1.75rem;
+    padding-top: 1.5rem;
+    border-top: 1px solid var(--border);
+}
+
+
+.cutoffMapFigure {
+    /* Enough to read a set of concentric rings and no more — this is a
+       diagram of a number, not a map anyone navigates by. */
+    height: 240px;
+    border-radius: var(--radius-md);
+    overflow: hidden;
+    border: 1px solid var(--border);
+    background: var(--bg-secondary);
+}
+
+.cutoffMapSkeleton {
+    width: 100%;
+    height: 100%;
+    background: var(--bg-secondary);
+}
+
+.cutoffMapLegend {
+    list-style: none;
+    margin: 0.85rem 0 0;
+    padding: 0;
+    display: flex;
+    flex-wrap: wrap;
+    gap: 0.5rem 1.25rem;
+    font-size: 0.8125rem;
+    color: var(--text-secondary);
+}
+
+.cutoffMapLegend li {
+    display: inline-flex;
+    align-items: center;
+    gap: 0.45rem;
+}
+
+.cutoffSwatch {
+    width: 14px;
+    height: 14px;
+    border-radius: 50%;
+    flex: none;
+}
+
+.cutoffSwatchNow {
+    background: var(--brand-bg);
+    box-shadow: inset 0 0 0 2px var(--brand);
+}
+
+.cutoffSwatchHome {
+    width: 11px;
+    height: 11px;
+    border-radius: 2px;
+    background: var(--status-above);
+    transform: rotate(45deg);
+}
+
+.cutoffMapCaveat {
+    margin: 0.75rem 0 0;
+    font-size: 0.8125rem;
+    line-height: 1.55;
+    color: var(--text-secondary);
+    max-width: 68ch;
+}
+
+/* ── Postcode check ── */
+
+/* The check now leads the panel, so it carries no divider of its own — the
+   rule above it belonged to a map that used to sit there. */
+.cutoffCheck {
+    margin-top: 0;
+}
+
+.cutoffCheckTitle {
+    margin: 0 0 0.25rem;
+    font-family: var(--font-display);
+    /* Now the panel's only heading (an h3), so it carries the weight the
+       retired .cutoffMapTitle used to. */
+    font-size: 1.1rem;
+    font-weight: 700;
+    color: var(--text-primary);
+}
+
+.cutoffCheckSub {
+    margin: 0 0 0.85rem;
+    font-size: 0.8125rem;
+    line-height: 1.55;
+    color: var(--text-secondary);
+    max-width: 62ch;
+}
+
+.cutoffCheckForm {
+    display: flex;
+    gap: 0.5rem;
+    flex-wrap: wrap;
+}
+
+.cutoffCheckInput {
+    font: inherit;
+    font-size: 1rem;
+    padding: 0.6rem 0.8rem;
+    border: 1px solid var(--border);
+    border-radius: var(--radius-md);
+    background: var(--bg-card);
+    color: var(--text-primary);
+    text-transform: uppercase;
+    /* Grows into the row but never past it — at 320px a fixed width would push
+       the button out of the viewport. */
+    flex: 1 1 9rem;
+    /* Stops well short of full width on desktop, where a postcode field
+       spanning the whole card reads as a search box. */
+    max-width: 16rem;
+    min-width: 0;
+}
+
+.cutoffCheckInput::placeholder {
+    text-transform: none;
+    color: var(--text-secondary);
+}
+
+.cutoffCheckInput:focus-visible {
+    outline: 2px solid var(--brand);
+    outline-offset: 1px;
+    border-color: var(--brand);
+}
+
+.cutoffCheckButton {
+    font: inherit;
+    font-weight: 600;
+    font-size: 1rem;
+    padding: 0.6rem 1.25rem;
+    border: none;
+    border-radius: var(--radius-md);
+    background: var(--brand);
+    color: var(--brand-on);
+    cursor: pointer;
+    flex: none;
+    transition: background var(--transition);
+}
+
+.cutoffCheckButton:hover:not(:disabled) {
+    background: var(--brand-strong);
+}
+
+.cutoffCheckButton:disabled {
+    opacity: 0.65;
+    cursor: progress;
+}
+
+.cutoffCheckButton:focus-visible {
+    outline: 2px solid var(--brand);
+    outline-offset: 2px;
+}
+
+.cutoffCheckError {
+    margin: 0.75rem 0 0;
+    font-size: 0.875rem;
+    color: var(--status-below);
+}
+
+.cutoffCheckResult {
+    margin-top: 0.9rem;
+    padding: 0.9rem 1rem;
+    border-radius: var(--radius-md);
+    background-color: var(--bg-card);
+    background-image: linear-gradient(var(--brand-bg), var(--brand-bg));
+}
+
+.cutoffCheckHeadline {
+    margin: 0;
+    font-family: var(--font-display);
+    font-size: 1.05rem;
+    font-weight: 700;
+    line-height: 1.35;
+    color: var(--text-primary);
+    text-wrap: balance;
+}
+
+.cutoffCheckDetail {
+    margin: 0.35rem 0 0;
+    font-size: 0.8125rem;
+    line-height: 1.55;
+    color: var(--text-secondary);
+}
+
+.cutoffCheckCaveat {
+    margin: 0.9rem 0 0;
+    font-size: 0.8125rem;
+    line-height: 1.55;
+    color: var(--text-secondary);
+    max-width: 68ch;
+}
+
+@media (max-width: 640px) {
+    .cutoffMapFigure {
+        height: 200px;
+    }
+}
+
+/* ── Map, revealed on request ── */
+
+.cutoffMapToggle {
+    display: inline-flex;
+    align-items: center;
+    gap: 0.4rem;
+    margin-top: 1rem;
+    padding: 0.5rem 0.9rem;
+    font: inherit;
+    font-size: 0.875rem;
+    font-weight: 600;
+    color: var(--brand-strong);
+    background: none;
+    border: 1px solid var(--border);
+    border-radius: 999px;
+    cursor: pointer;
+    transition: border-color var(--transition), background var(--transition);
+}
+
+.cutoffMapToggle:hover {
+    border-color: var(--brand);
+    background: var(--brand-bg);
+}
+
+.cutoffMapToggle:focus-visible {
+    outline: 2px solid var(--brand);
+    outline-offset: 2px;
+}
+
+.cutoffMapReveal {
+    margin-top: 1rem;
+}
+
+/* ── Postcode check result, coloured by verdict ──
+ *
+ * These override the neutral brand tint on .cutoffCheckResult. Without them the
+ * three outcomes render identically, which is the specific failure the class
+ * map in CutoffMapPanel is written out longhand to avoid — and which the
+ * stylesheet test caught when they were referenced before being defined.
+ */
+.cutoffResultInside {
+    background-image: linear-gradient(var(--status-above-bg), var(--status-above-bg));
+}
+
+.cutoffResultOutside {
+    background-image: linear-gradient(var(--status-below-bg), var(--status-below-bg));
+}
+
+/* Deliberately neutral: "we cannot tell" is not a bad outcome, and tinting it
+   like one would push a reader toward a conclusion the data does not support. */
+.cutoffResultTooClose {
+    background-image: none;
+    background-color: var(--bg-secondary);
+}

nextjs-app/lib/places.ts

@@ -0,0 +1,57 @@
+/**
+ * Client for the places API.
+ *
+ * Two namespaces, matching the backend: towns and localities share
+ * /schools/[place]; authorities take /schools/authority/[la]. 67 town names
+ * collide with an authority name and neither set contains the other, so one
+ * namespace would publish near-duplicate pages.
+ */
+import type { School } from '@/lib/types';
+
+export interface PlaceSummary {
+  kind: string;
+  slug: string;
+  name: string;
+  count: number;
+}
+
+export interface PlaceDetail {
+  place: PlaceSummary & { parent_authority: string | null };
+  schools: School[];
+  averages: {
+    rwm_expected_pct: number | null;
+    attainment_8_score: number | null;
+  };
+}
+
+export function placeUrl(kind: string, slug: string, phase?: string): string {
+  const base =
+    kind === 'authority' ? `/schools/authority/${slug}`
+    : kind === 'outcode' ? `/schools/near/${slug}`
+    : `/schools/${slug}`;
+  return phase ? `${base}/${phase}` : base;
+}
+
+/** An authority name as it appears in a URL. */
+export function authoritySlug(name: string): string {
+  return name.toLowerCase().trim().replace(/[^\w\s-]/g, '').replace(/\s+/g, '-');
+}
+
+const API = process.env.FASTAPI_URL || process.env.NEXT_PUBLIC_API_URL
+  || 'http://localhost:8000/api';
+
+export async function fetchPlaces(): Promise<PlaceSummary[]> {
+  const res = await fetch(`${API}/places`, { next: { revalidate: 604800 } });
+  if (!res.ok) return [];
+  return (await res.json()).places ?? [];
+}
+
+export async function fetchPlace(
+  kind: string, slug: string, phase?: string,
+): Promise<PlaceDetail | null> {
+  const q = phase ? `?phase=${encodeURIComponent(phase)}` : '';
+  const res = await fetch(`${API}/places/${kind}/${slug}${q}`,
+    { next: { revalidate: 604800 } });
+  if (!res.ok) return null;
+  return res.json();
+}

nextjs-app/lib/schoolSections.ts

@@ -122,6 +122,10 @@ export interface NavItemsInput {
   /** A published cut-off distance renders the Admissions section on its own,
    *  so it has to open the nav entry too. */
   admissionDistance: SchoolAdmissionDistance | null;
+  /** Whether the school has coordinates — the Distance section needs them to
+   *  measure a postcode, so the nav must gate on them too or it will link to an
+   *  anchor that was never rendered. */
+  hasLocation?: boolean;
   yearlyDataLength: number;
 }
 
@@ -136,7 +140,7 @@ export interface NavItemsInput {
  */
 export function buildNavItems(
   flags: SchoolFlags,
-  { ofsted, admissions, admissionDistance, yearlyDataLength }: NavItemsInput,
+  { ofsted, admissions, admissionDistance, hasLocation, yearlyDataLength }: NavItemsInput,
 ): NavItem[] {
   const navItems: NavItem[] = [];
   if (ofsted) navItems.push({ id: 'ofsted', label: 'Ofsted' });
@@ -147,6 +151,9 @@ export function buildNavItems(
     });
   }
   if (admissions || admissionDistance) navItems.push({ id: 'admissions', label: 'Admissions' });
+  if (admissionDistance?.distance_m != null && hasLocation) {
+    navItems.push({ id: 'distance', label: 'Distance' });
+  }
   if (flags.hasInclusionData) navItems.push({ id: 'inclusion', label: 'Pupils' });
   if (yearlyDataLength > 0) navItems.push({ id: 'history', label: 'History' });
   if (flags.hasSchoolLife) navItems.push({ id: 'school-life', label: 'School Life' });
@@ -216,12 +223,15 @@ export function computeSecondaryFlags({
  */
 export function buildSecondaryNavItems(
   flags: SecondaryFlags,
-  { ofsted, admissions, admissionDistance, yearlyDataLength }: NavItemsInput,
+  { ofsted, admissions, admissionDistance, hasLocation, yearlyDataLength }: NavItemsInput,
 ): NavItem[] {
   const navItems: NavItem[] = [];
   if (ofsted) navItems.push({ id: 'ofsted', label: 'Ofsted' });
   if (flags.hasResults) navItems.push({ id: 'gcse', label: 'GCSEs' });
   if (admissions || admissionDistance) navItems.push({ id: 'admissions', label: 'Admissions' });
+  if (admissionDistance?.distance_m != null && hasLocation) {
+    navItems.push({ id: 'distance', label: 'Distance' });
+  }
   if (yearlyDataLength > 1) navItems.push({ id: 'history', label: 'History' });
   if (flags.hasWellbeing) navItems.push({ id: 'wellbeing', label: 'Wellbeing' });
   if (flags.hasFinance) navItems.push({ id: 'finances', label: 'Finances' });

nextjs-app/lib/site.ts

@@ -0,0 +1,19 @@
+/**
+ * The one place the site's absolute origin is written down.
+ *
+ * The apex domain 301s to www at Cloudflare, so www is the host that actually
+ * serves a 200. Canonicals, og:url, sitemap <loc> entries and the robots.txt
+ * Sitemap: line must all agree with it — a canonical pointing at a redirect
+ * makes Google resolve the hop before it can consolidate the signal.
+ *
+ * backend/app.py holds the same value as BASE_URL for the sitemap. The two are
+ * asserted against each other by the e2e journeys rather than shared at build
+ * time, because the backend and frontend ship as separate images.
+ */
+export const SITE_URL = 'https://www.schoolcompare.co.uk';
+
+/** Absolute URL for a site-relative path. Tolerates a missing leading slash. */
+export function absoluteUrl(path: string): string {
+  const rooted = path.startsWith('/') ? path : `/${path}`;
+  return `${SITE_URL}${rooted}`;
+}

nextjs-app/lib/sitemapProxy.ts

@@ -0,0 +1,29 @@
+/**
+ * Runtime proxy for the sitemap family → the FastAPI backend.
+ *
+ * Like the /api/* proxy, this reads FASTAPI_URL at request time rather than
+ * baking the backend host into the build, so one image works in every
+ * environment. robots.ts points crawlers at /sitemap.xml, which is the index;
+ * the index names children under /sitemaps/, which land on the same proxy.
+ */
+import { NextResponse } from 'next/server';
+
+function backendOrigin(): string {
+  const base = process.env.FASTAPI_URL || process.env.NEXT_PUBLIC_API_URL || 'http://localhost:8000/api';
+  return base.replace(/\/api$/, '');
+}
+
+export async function proxySitemap(path: string): Promise<NextResponse> {
+  let upstream: Response;
+  try {
+    upstream = await fetch(`${backendOrigin()}${path}`, { cache: 'no-store' });
+  } catch {
+    return new NextResponse('Sitemap temporarily unavailable', { status: 502 });
+  }
+
+  const body = await upstream.text();
+  return new NextResponse(body, {
+    status: upstream.status,
+    headers: { 'content-type': upstream.headers.get('content-type') || 'application/xml' },
+  });
+}

nextjs-app/lib/types.ts

@@ -354,7 +354,13 @@ export interface SchoolDetailsResponse {
   admissions: SchoolAdmissions | null;
   /** All available admissions years, oldest first. Drives the multi-year trend view. */
   admissions_history: SchoolAdmissions[];
-  /** Latest published cut-off distance, or null where the LA publishes none. */
+  /**
+   * Latest published cut-off distance, or null where the LA publishes none.
+   *
+   * Only the latest year is served. Earlier years exist in the mart but are
+   * held back as a paid feature and are not part of this public payload — see
+   * data_loader._admission_distance.
+   */
   admission_distance: SchoolAdmissionDistance | null;
   deprivation: SchoolDeprivation | null;
   finance: SchoolFinance | null;

nextjs-app/lib/utils.ts

@@ -505,32 +505,46 @@ export function getPhaseStyle(phase?: string | null): { key: string; label: stri
 const METRES_PER_MILE = 1609.344;
 
 /**
- * Format an admission cut-off distance.
+ * A distance in miles, the unit UK school admissions is conducted in.
  *
- * Miles lead because that is the unit councils publish in — 90% of the source
+ * Councils publish cut-offs in miles — 90% of the collected source rows — and
- * rows are miles — and because it is the unit a parent has already been quoted
+ * it is the unit a parent has already been quoted in their council's booklet
- * if they have read their council's booklet. The metric figure follows as
+ * and offer letter. Everything a reader is asked to compare therefore renders
- * support rather than replacing it.
+ * through this one function, so two figures in the same sentence can never
+ * arrive in different units.
  *
- * Below 100 m the miles figure stops carrying information ("0.03 miles"), so
+ * That was not previously true. This formatter used to swap to metres below
- * the two swap round and metres lead instead.
+ * 100m, on the reasoning that "0.04 miles" carries less for a reader than
+ * "69 m". Taken one figure at a time that holds; taken in a sentence it
+ * produced "69 m away — inside the September 2026 cut-off of 0.17 miles",
+ * which asks the reader to convert between units to understand a comparison we
+ * had already made for them. Legibility of a single number lost to coherence
+ * of the pair.
+ *
+ * Below 0.01 miles the two decimal places run out rather than the unit being
+ * wrong, so the figure is described instead of rounded to a flat "0.00 miles".
+ */
+export function formatMiles(metres: number): string {
+  const miles = metres / METRES_PER_MILE;
+  if (miles < 0.01) return 'under 0.01 miles';
+  return `${miles.toFixed(2)} miles`;
+}
+
+/**
+ * Format an admission cut-off distance: the headline figure in miles, and a
+ * metric equivalent to support it.
+ *
+ * The metric figure is support, not an alternative — it appears beside the
+ * miles figure, never instead of it, so nothing a reader compares is ever in
+ * two units at once.
  */
 export function formatCutoffDistance(
   metres: number | null | undefined
 ): { primary: string; secondary: string } | null {
   if (metres == null || !Number.isFinite(metres) || metres <= 0) return null;
 
-  const miles = metres / METRES_PER_MILE;
-
-  if (metres < 100) {
-    return {
-      primary: `${Math.round(metres)} m`,
-      secondary: `${miles.toFixed(2)} miles`,
-    };
-  }
-
   return {
-    primary: `${miles.toFixed(2)} miles`,
+    primary: formatMiles(metres),
     secondary: metres < 1000
       ? `${Math.round(metres / 10) * 10} m`
       : `${(metres / 1000).toFixed(1)} km`,

nextjs-app/next.config.js

@@ -55,6 +55,37 @@ const nextConfig = {
   // Headers for caching and security
   async headers() {
     return [
+      {
+        /*
+         * Keep non-production hosts out of the index.
+         *
+         * Staging serves the same image as production off stx., so without
+         * this it is a full crawlable duplicate of the site.
+         *
+         * X-Robots-Tag, NOT a robots.txt Disallow. Disallow blocks crawling,
+         * which is not the same as blocking indexing — a disallowed URL can
+         * still be indexed from external links, and worse, blocking the crawl
+         * means Google never fetches the page and never sees a noindex at all.
+         * Staging therefore stays crawlable and answers "noindex" when crawled.
+         *
+         * Matched on the staging host explicitly rather than "any host that is
+         * not production". The inverted form is tempting because it would cover
+         * future environments automatically, but its failure mode is
+         * deindexing production if the Host header ever arrives rewritten by a
+         * proxy. This form's failure mode is a new environment being indexable
+         * until someone adds it here — recoverable, where the other is not.
+         *
+         * Any new non-production hostname must be added to this list.
+         */
+        source: '/:path*',
+        has: [{ type: 'host', value: 'stx.schoolcompare.co.uk' }],
+        headers: [
+          {
+            key: 'X-Robots-Tag',
+            value: 'noindex, nofollow',
+          },
+        ],
+      },
       {
         source: '/:path*',
         headers: [

pipeline/transform/dbt_project.yml

@@ -11,6 +11,32 @@ seed-paths: ["seeds"]
 target-path: "target"
 clean-targets: ["target", "dbt_packages"]
 
+# schoolcompare publishes England only. GIAS ships the whole UK plus overseas
+# and offshore establishments, none of which have comparable DfE performance
+# data — Wales does not publish on the English measures at all. Excluding them
+# at the mart boundary keeps them out of the site, the filter lists and the
+# sitemap together. Codes are TypeOfEstablishment, see seeds/gias_code_names.csv.
+#   25 = Offshore schools            (Jersey, Guernsey, Isle of Man, Gibraltar)
+#   26 = Service children's education (BFPO, Fieldwork Overseas)
+#   30 = Welsh establishment
+#   37 = British schools overseas
+# dim_school, dim_location and assert_england_only_schools all read this list.
+vars:
+  non_england_school_type_codes: [25, 26, 30, 37]
+
+  # Type alone is not enough. Beechwood College (URN 142458, Sully, CF64 5SE)
+  # is a Welsh school that GIAS types as a Special post 16 institution (32)
+  # rather than a Welsh establishment (30), so the type filter let it through.
+  # LA code is the reliable discriminator: GIAS gives the 22 Welsh unitary
+  # authorities the contiguous block 660-681, which English authorities never
+  # use (they occupy 201-384 and 800-938).
+  #
+  # Filtering on postcode would be wrong: Redbrook, Tutshill, Wyedean and two
+  # other Gloucestershire schools carry NP16/NP25 postcodes because Royal Mail
+  # areas straddle the border, and they are English schools with English data.
+  welsh_la_code_min: 660
+  welsh_la_code_max: 681
+
 models:
   school_compare:
     staging:

pipeline/transform/models/marts/dim_location.sql

@@ -31,5 +31,11 @@ select
         else null
     end as longitude
 from {{ ref('stg_gias_establishments') }} s
--- Must match dim_school's status filter exactly (the API inner-joins the two).
+-- Must match dim_school's status and England filters exactly (the API
+-- inner-joins the two).
 where s.status_code in (1, 3)
+-- coalesce, not a bare NOT IN: a null type code would make the predicate
+-- null and drop the row silently. Unknown type is not grounds for exclusion.
+and coalesce(s.school_type_code, -1) not in ({{ var('non_england_school_type_codes') | join(', ') }})
+-- Welsh schools GIAS does not type as Welsh establishments (see vars).
+and coalesce(s.local_authority_code, -1) not between {{ var('welsh_la_code_min') }} and {{ var('welsh_la_code_max') }}

pipeline/transform/models/marts/dim_school.sql

@@ -91,3 +91,10 @@ left join {{ ref('int_ofsted_latest') }} o on s.urn = o.urn
 -- 1 = Open; 3 = Open, but proposed to close (still operating; drops out when
 -- GIAS flips to Closed — marts fully rebuild each run).
 where s.status_code in (1, 3)
+-- England only. dim_location must apply this filter identically (the API
+-- inner-joins the two). See vars in dbt_project.yml for what the codes are.
+-- coalesce, not a bare NOT IN: a null type code would make the predicate
+-- null and drop the row silently. Unknown type is not grounds for exclusion.
+and coalesce(s.school_type_code, -1) not in ({{ var('non_england_school_type_codes') | join(', ') }})
+-- Welsh schools GIAS does not type as Welsh establishments (see vars).
+and coalesce(s.local_authority_code, -1) not between {{ var('welsh_la_code_min') }} and {{ var('welsh_la_code_max') }}

pipeline/transform/seeds/locality_outcodes.csv

@@ -0,0 +1,16 @@
+locality_slug,locality_name,outcodes,region
+battersea,Battersea,SW11,London
+canary-wharf,Canary Wharf,E14,London
+clapham,Clapham,SW4,London
+shoreditch,Shoreditch,EC2A|E1,London
+peckham,Peckham,SE15,London
+brixton,Brixton,SW2|SW9,London
+camden-town,Camden Town,NW1,London
+wimbledon,Wimbledon,SW19,London
+putney,Putney,SW15,London
+fulham,Fulham,SW6,London
+chiswick,Chiswick,W4,London
+stratford,Stratford,E15,London
+walthamstow,Walthamstow,E17,London
+tooting,Tooting,SW17,London
+dulwich,Dulwich,SE21|SE22,London

pipeline/transform/tests/assert_england_only_schools.sql

@@ -0,0 +1,54 @@
+-- Custom test: the published corpus is England only.
+--
+-- GIAS ships the whole UK plus overseas and offshore establishments. None of
+-- them carry comparable DfE performance data, so dim_school and dim_location
+-- filter them out (see vars.non_england_school_type_codes in dbt_project.yml).
+-- This test is the guard: a GIAS refresh that reintroduces them, or an edit
+-- that drops the filter from one of the two models, fails the pipeline rather
+-- than quietly republishing ~2,000 dataless pages to the site and the sitemap.
+
+select
+    urn,
+    school_name,
+    school_type_code
+from {{ ref('dim_school') }}
+where school_type_code in ({{ var('non_england_school_type_codes') | join(', ') }})
+
+union all
+
+-- dim_location is inner-joined to dim_school by the API, so it must filter
+-- identically. Anything here that dim_school does not have means the two
+-- models have drifted apart.
+select
+    l.urn,
+    null::text    as school_name,
+    null::integer as school_type_code
+from {{ ref('dim_location') }} l
+left join {{ ref('dim_school') }} s on l.urn = s.urn
+where s.urn is null
+
+union all
+
+-- Belt and braces on the Welsh LA code range.
+--
+-- The range 660-681 is documented GIAS structure, not something this project
+-- can verify from its own data — local_authority_code is not exposed anywhere
+-- the app can assert on. So the range does the filtering and the authority
+-- NAME does the checking: if 660-681 is ever wrong or incomplete, a Welsh
+-- authority reappears here and the pipeline fails loudly rather than the
+-- corpus quietly regrowing a Welsh tail.
+--
+-- Beechwood College (142458) is why this exists: a Welsh school GIAS types as
+-- a Special post 16 institution, which the type filter alone let through.
+select
+    l.urn,
+    l.local_authority_name as school_name,
+    null::integer          as school_type_code
+from {{ ref('dim_location') }} l
+where l.local_authority_name in (
+    'Isle of Anglesey', 'Gwynedd', 'Conwy', 'Denbighshire', 'Flintshire',
+    'Wrexham', 'Powys', 'Ceredigion', 'Pembrokeshire', 'Carmarthenshire',
+    'Swansea', 'Neath Port Talbot', 'Bridgend', 'Vale of Glamorgan',
+    'Rhondda Cynon Taf', 'Merthyr Tydfil', 'Caerphilly', 'Blaenau Gwent',
+    'Torfaen', 'Monmouthshire', 'Newport', 'Cardiff'
+)