docs(seo): implementation plan for the W2 location layer

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Seven tasks: the place registry, London localities and outcodes, the places
API, per-family sitemaps, the shared place view, the four route families, and
structured data plus the e2e gate.

Two things the plan corrects against the spec. The backend image does not
contain pipeline/, so the curated locality list cannot live only in a dbt
seed — it follows the gias_codes.py precedent instead, canonical in backend
with the seed as a mirror. And NationalAverages is nested by phase rather than
flat, which the first draft read wrongly and would have rendered every page
without its England comparison.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj

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