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school_compare/nextjs-app/app/layout.tsx
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feat(seo): rewrite the C1 snippets to earn the click (W8)
The baseline says these pages already rank and are not clicked. 'compare
school performance' sits at position 6.1 with 0.43% CTR; 'compare schools' at
7.2 with 0.87%. The brand query 'school compare' draws 9.16% from the same
neighbourhood of the same results page, which rules out a ranking explanation
— when the snippet gives a reason to click, it gets clicked.

These SERPs are owned by the DfE's own 'Compare school performance' service.
The old title put a lowercase brand nobody searches for in the most valuable
pixels, then a near-paraphrase of that service's name. Beside the government's
own result it read as a lookalike.

Intent in the title, differentiator in the description. Titles now match what
people type, and the descriptions carry the one fact gov.uk does not publish:
how close you had to live to get a place.

/compare deliberately takes the tool phrasing rather than the homepage's, so
the two pages stop competing for one phrase. The root layout's default and
Open Graph copy were saying something different again; they now agree.

No hard school counts in any of it. The corpus moves with every data refresh
and this repo has already shipped one copy bug of that kind.

Tests guard the mechanics — SERP length, intent keyword, the differentiator,
no brand-first title — and leave the wording free to iterate.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
2026-08-21 00:21:08 +01:00

130 lines
5.2 KiB
TypeScript

import type { Metadata, Viewport } from 'next';
import { Manrope, Inter } from 'next/font/google';
import Script from 'next/script';
import { Navigation } from '@/components/Navigation';
import { Footer } from '@/components/Footer';
import { ComparisonToast } from '@/components/ComparisonToast';
import { ComparisonProvider } from '@/context/ComparisonProvider';
import { SITE_URL } from '@/lib/site';
import './globals.css';
// Manrope carries headings and key messaging — the guideline's "friendly,
// modern personality". It never sets body copy or a control.
const manrope = Manrope({
subsets: ['latin'],
weight: ['500', '600', '700'],
variable: '--font-manrope',
display: 'swap',
});
// Inter carries body copy, every control and every figure — chosen in the
// guideline for clarity and legibility. Its tabular numerals hold a column
// properly, which matters on a page that is mostly percentages.
const inter = Inter({
subsets: ['latin'],
weight: ['400', '500', '600', '700'],
variable: '--font-inter',
display: 'swap',
});
export const viewport: Viewport = {
width: 'device-width',
initialScale: 1,
// viewport-fit=cover lets us paint behind the notch / Dynamic Island so
// env(safe-area-inset-*) values resolve to real numbers on iPhone.
viewportFit: 'cover',
// These must match --bg-primary in globals.css for each theme, or the
// browser chrome and the page disagree at the top edge of the screen.
themeColor: [
{ media: '(prefers-color-scheme: light)', color: '#FAFAF8' },
{ media: '(prefers-color-scheme: dark)', color: '#111A20' },
],
};
export const metadata: Metadata = {
appleWebApp: {
capable: true,
title: 'schoolcompare',
statusBarStyle: 'default',
},
title: {
default: 'Compare Schools Side by Side | schoolcompare',
template: '%s | schoolcompare',
},
description:
'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place. Free, no sign-up.',
keywords: 'school comparison, KS2 results, KS4 results, primary school, secondary school, England schools, SATs results, GCSE results',
authors: [{ name: 'schoolcompare' }],
manifest: '/manifest.json',
// No `icons` key on purpose: setting it here would override the file
// conventions. app/icon.svg and app/apple-icon.tsx are the source, and
// app/opengraph-image.tsx supplies og:image and twitter:image.
metadataBase: new URL(SITE_URL),
openGraph: {
type: 'website',
title: 'Compare Schools Side by Side | schoolcompare',
description:
'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place.',
url: SITE_URL,
siteName: 'schoolcompare',
},
twitter: {
// summary_large_image now that there is an image worth showing.
card: 'summary_large_image',
title: 'Compare Schools Side by Side | schoolcompare',
description:
'Put five English schools on one screen — SATs, GCSE results, Ofsted grades, and how close you had to live to get a place.',
},
};
export default function RootLayout({
children,
}: Readonly<{
children: React.ReactNode;
}>) {
return (
// The font variable classes must sit on <html>, not <body>. globals.css
// declares --font-display on :root as var(--font-manrope) and --font-ui as
// var(--font-inter), and a custom property's var() references resolve on
// the element that declares it. With the classes on <body>, those two are
// undefined at :root, so --font-display computes to the guaranteed-invalid
// value and every font-family referencing it silently falls back — which
// once shipped the whole site in Times. Nothing throws and no unit test
// fails, so the e2e typeface assertion is the only guard.
<html lang="en" className={`${manrope.variable} ${inter.variable}`}>
<head>
<link rel="preconnect" href="https://analytics.schoolcompare.co.uk" />
<link rel="preconnect" href="https://api.postcodes.io" />
{/* data-domains: the tracker only fires on the production hostnames,
so staging (same image, different host) never pollutes Umami */}
<Script
src="https://analytics.schoolcompare.co.uk/script.js"
data-website-id="d7fb0c95-bb6c-4336-8209-bd10077e50dd"
data-domains="schoolcompare.co.uk,www.schoolcompare.co.uk"
data-performance="true"
strategy="afterInteractive"
/>
{/* Heatmap / session recorder — same data-domains guard so staging
(same image, different host) never feeds the heatmap. */}
<Script
src="https://analytics.schoolcompare.co.uk/recorder.js"
data-website-id="d7fb0c95-bb6c-4336-8209-bd10077e50dd"
data-domains="schoolcompare.co.uk,www.schoolcompare.co.uk"
strategy="afterInteractive"
/>
</head>
<body>
<ComparisonProvider>
<a href="#main-content" className="skip-link">Skip to main content</a>
<Navigation />
<main id="main-content" className="main">
{children}
</main>
<ComparisonToast />
<Footer />
</ComparisonProvider>
</body>
</html>
);
}