Tudor Sitaru
7e182e88b2
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Add lib/analytics.ts with a single typed track() wrapper. SSR-safe,
never throws, no-ops when Umami isn't loaded. Event names form a
fixed union so refactors stay safe.
14 events wired:
Discovery (3)
search_submitted FilterBar submit + near_me path
near_me_used all geolocation outcomes
empty_results search returns 0 schools
Engagement (5)
school_viewed SchoolDetail + Secondary on mount, with
urn / phase / local_authority / from
section_nav_used section-nav links on both detail views
chart_metric_changed mobile chart chip switch
metric_compared_in_rankings rankings metric dropdown
external_link_clicked Ofsted / school website / DfE (declarative
data-umami-event attributes)
Conversion (5)
compare_school_added search/rankings/detail/compare sources
compare_school_removed detail toggle and compare page
compare_viewed once per session when there's a selection
(school_count, phase_mix)
compare_metric_changed compare page metric dropdown
compare_shared native sheet vs clipboard distinguished
Operational (1)
api_error caught in handleResponse, includes
endpoint / status / route
Suggested Goals to configure in the Umami dashboard for the funnel
report: search_submitted → school_viewed → compare_school_added →
compare_viewed → compare_shared.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>