The site reads as synthetic because nobody is accountable for the
numbers, no editorial judgement is visible, and the voice is
institutional third person. This designs the fix: a named author
(first name, photo, explicitly not an education expert), a coded
/about page, and a blog backed by Payload CMS running inside the
existing Next app.
Also fills a hole in the SEO programme, which has eight workstreams
and no E-E-A-T or authorship signal on a YMYL corpus.
Records two collisions found while designing, both of which fail
badly if missed: Payload's default /api route fights the existing
FastAPI catch-all proxy, and withPayload() is ESM-only so
next.config.js — which carries staging's noindex header — has to
become next.config.mjs.
Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01FT1Ls4GbgLDXoQX7NAuHGT
