school_compare/docs/superpowers/specs/2026-07-02-ux-audit-notes/journey-1-home-find-school.md

Journey 1: Home → find my school — audit notes

Pages visited: /, /?search=Welland+Primary (results), /?search=B91+3 (postcode results), /school/146678-welland-primary-school Viewports: 390×844 (primary), 1440×900 (+720×450 for 200% reflow) Site: live https://schoolcompare.co.uk only. Read-only: searched/filtered, submitted no data-modifying forms.

Task attempt log

Mobile (390×844) — Attempt A: find a school by name.

• Home loads with search input above the fold (input top 176px / bottom 246px of an 844px viewport, 70px tall — comfortable tap target). H1 "Every school in England, compared." at 85px. Schools near me button at ~388px. Full page is 3132px tall; content order is search → near-me → admissions-deadline rail → "Start exploring" links → marketing ("What you'll see", "About school data") → footer. Primary task is first — good.
• Typed Welland Primary (15 keystrokes). No live autocomplete/typeahead appeared while typing.
• Tapped Search. URL → /?search=Welland+Primary. Result was instant (no perceptible wait; no spinner needed). "1 school found", correct school ranked first, rich card: Good · 2023, Primary, Academy converter, Ages 4–11, 74% RWM with down-trend arrow (prev 76%), +12 pts vs national, 131 pupils, Worcestershire.
• Tapped View → /school/146678-welland-primary-school, instant.
• Time-to-school-page: 3 taps (searchbox, Search, View) + typing, effectively instant load. Well under the ~15s target.

Mobile — Attempt B: find schools by postcode B91 3 (Solihull).

• Same 3-interaction pattern (focus box, type, Enter). URL → /?search=B91+3. "8 schools found."
• Results show NO distance and are NOT sorted by proximity (sort = "Relevance"). The list mixes phases and the top result is a Secondary school (Tudor Grange Academy), followed by an independent all-through, another secondary, then primaries, and a Sixth Form College last. Behaviour is consistent with a postcode-prefix text match against the postcode column, not a geographic radius search.
• Screenshot j1-postcode-results-mobile.png confirms cards carry only the LA name ("Solihull"), no "X miles away".

Desktop (1440×900) — Attempt A repeat + keyboard + zoom.

• Desktop hero additionally shows a trust badge ("● UPDATED WITH 2026/2027 ADMISSIONS RESULTS") and a value-prop subheading ("24,000+ primary and secondary schools with Key Stage 2 SATs, GCSE results, Ofsted grades, progress scores and admissions data — side by side, in one place"). Both are absent on the mobile hero (mobile jumps H1 → search box).
• Name search identical, correct, instant (j1-search-results-desktop.png).
• Keyboard: tab order is logical — Skip link → logo → Search/Compare/Rankings/Admissions nav → search input → Search button → Schools near me → content. Skip link, logo, nav links and Search button all get a clear 2px solid orange (#E07256) focus outline. The search input uses an orange border + very faint ring (box-shadow rgba(224,114,86,0.12) 0 0 0 3px, outline:none) — visible but weaker than the other controls. Search → results → school link is fully keyboard-operable (standard links/buttons).
• 200% reflow (720×450): no horizontal scroll (scrollWidth == clientWidth == 720); deadline cards reflow from 1×4 to 2×2, no overlap or clipping. Pass.

Friction points

• F1. Search has no autocomplete / typeahead suggestions

  • Evidence: Typing Welland Primary (mobile & desktop) produced no suggestion dropdown at any keystroke; snapshots show only the raw input until submit. Screenshot j1-home-mobile-fold.png.
  • Criterion violated: Nielsen #6 (Recognition rather than recall) + established site-search usability (NN-g "search suggestions"); WCAG-adjacent error-prevention.
  • Argument: Parents frequently don't know a school's exact registered name ("Welland" vs "Welland Church of England"). With no suggestions and an exact-ish match required, a misspelling risks a zero-result dead end on the highest-traffic path, and every search costs full typing + a blind submit.
  • Severity guess: P1

• F2. Postcode search shows no distance and isn't sorted by proximity

  • Evidence: /?search=B91+3 → "8 schools found", sort "Relevance", top result a Secondary school, phases mixed (secondary/independent/primary/sixth-form), zero distance shown on any card. Screenshot j1-postcode-results-mobile.png.
  • Criterion violated: Nielsen #2 (Match between system and the real world) + task-flow obstruction. The placeholder invites a "postcode", which sets an expectation of "nearest schools first"; the delivered value (proximity ordering + distance) is missing.
  • Argument: On the core "find my school near me" task, a parent who types their postcode expects the closest schools ranked by distance. Instead they get an unordered, distance-less, mixed-phase list led by a secondary school — it reads as broken and gives no way to judge "which is closest," pushing them to abandon. (Name search works, so the overall journey isn't fully blocked → P1 not P0, but this is the weakest link on the primary task.)
  • Severity guess: P1 (candidate P0 for the postcode sub-path)

• F3. Filter and Sort dropdowns on the results view have no accessible name

  • Evidence: axe select-name (impact critical, 2 nodes) on /?search=Welland+Primary; targets .FilterBar-module…controlSelect (phase filter) and .HomeView-module…sortSelect.
  • Criterion violated: WCAG 2.2 4.1.2 Name, Role, Value (Level A).
  • Argument: These are the exact controls a parent uses to narrow a mixed result set to "Primary" or re-sort — and a screen-reader user hears an unlabelled combobox, so cannot tell what either does. This is on the main journey's results view (same / route), a clear Level-A failure.
  • Severity guess: P1 (candidate P0 — WCAG A failure on the main route)

• F4. Serious colour-contrast failures on the home page

  • Evidence: axe color-contrast (impact serious) — 6 nodes on home (/), incl. the active nav tab label, .btn, and "how-it-works" step text; 3 nodes on results (incl. .btn-primary, Ofsted badge).
  • Criterion violated: WCAG 2.2 1.4.3 Contrast (Minimum) (AA).
  • Argument: Low-contrast labels and buttons are harder to read for low-vision parents and for everyone on a phone in daylight — the mobile-primary audience. Affects the main CTA styling and the active-tab indicator.
  • Severity guess: P1

• F5. Admissions-deadline rail: keyboard-inaccessible scroll region, defaults to the least-urgent card

  • Evidence: axe scrollable-region-focusable (serious, 1 node) on .countdownRail; on mobile the rail's default scroll position lands on the 4th card ("Primary Offer Day · 288 days") rather than the nearest deadline ("Secondary · 121 days"), with only a partial card peeking as the scroll cue. Screenshots j1-home-mobile-fold.png, j1-home-mobile-full.png.
  • Criterion violated: WCAG 2.2 2.1.1 Keyboard (A) for the scroll region; Nielsen #1 (Visibility of system status) for the ordering.
  • Argument: Keyboard/switch users can't reach the later cards, and the odd default scroll buries the single most time-critical deadline (121 days) behind less urgent ones — the opposite of what an anxious parent needs surfaced.
  • Severity guess: P2

• F6. Mobile hero omits the value proposition shown on desktop

  • Evidence: Desktop hero has the "UPDATED WITH 2026/2027…" badge + subheading "24,000+ primary and secondary schools with KS2 SATs, GCSE results, Ofsted grades… side by side, in one place" (j1-home-desktop-fold.png). The mobile hero (j1-home-mobile-fold.png) drops both — below the poetic-but-vague H1 there is only a search box.
  • Criterion violated: Nielsen #1 (Visibility of system status) / recognition-over-recall; mobile content-parity best practice (the primary 63%-of-entries viewport should not lose the core "what is this and why trust it" copy).
  • Argument: A first-time parent landing on mobile sees "Every school in England, compared." + a bare box, with no statement of coverage, data sources, or freshness. Weak/absent value proposition above the fold is a classic driver of immediate exits — directly relevant to the 46% home-exit rate.
  • Severity guess: P2 (candidate P1 given mobile is the primary, highest-traffic viewport)

Works well — keep

• Name search is genuinely excellent. Welland Primary returned the correct school as the sole top result with an information-rich card (Ofsted grade+year, RWM % with year-over-year trend arrow, "+12 pts vs national", pupil count, LA) — 3 taps + typing, instant load, comfortably under the 15s target. This is the journey's strongest asset.
• Search is the unmistakable primary action. Prominent, above the fold on both viewports, large (70px) tap target, plain-English placeholder "School name or postcode", single clear "Search" CTA; content order puts the task first.
• Accessibility fundamentals partly in place: a working "Skip to main content" link (keyboard-focusable, visible outline), logical tab order, and strong 2px focus outlines on nav/skip/button.
• Robust responsive reflow: 200%/720px shows no horizontal scroll and no overlap; deadline cards reflow cleanly.
• Result cards adapt to phase (Attainment 8 for secondary, RWM % for primary) — good match to the real-world data a parent expects for each phase.
• A real proximity path exists via the "Schools near me" geolocation button (distinct teal styling) — the raw material for good location search is present, just not wired to the postcode text input (see F2).

Axe results

• / (home, initial) @ 390×844: 2 violations — color-contrast (serious, 6 nodes), scrollable-region-focusable (serious, 1 node).
• /?search=Welland+Primary (results) @ 390×844: 2 violations — color-contrast (serious, 3 nodes), select-name (critical, 2 nodes).
• Desktop (1440×900) serves the same DOM/CSS; violations above apply equally (not separately re-scanned).

Manual WCAG spot checks

• Touch targets ≥24px: Pass on the core path — search input 70px tall, Search button large, "Schools near me" 40px, result-card View/+ Compare full-size. Watch: the small "×" chip on the active-search token is borderline.
• Keyboard: tab order, focus visibility (desktop): Pass with a caveat — order is logical and skip/nav/buttons show a clear 2px orange outline; the search input relies on an orange border + a very faint 0.12-alpha ring (visible but the weakest indicator on the page — borderline for 2.4.11 Focus Appearance).
• Zoom 200% text reflow (desktop): Pass — no horizontal scroll at 720px, no clipping/overlap.

Why do 46% of visitors exit at home? — observed plausible causes

1. Postcode expectation mismatch (F2). Many parents will type their postcode expecting "nearest schools, closest first." They get a distance-less, unsorted, mixed-phase list led by a secondary school — it looks broken, so they leave. This is the biggest task-level leak on the primary journey.
2. Weak mobile value proposition (F6). On the 63%-of-entries mobile hero, the vague H1 + bare search box give a first-time visitor no reason to trust or continue; no coverage/freshness/data statement above the fold. Classic bounce driver.
3. No search assistance (F1). Typing a school name with zero suggestions and requiring a near-exact match means a spelling slip → likely a zero-result dead end → exit.
4. Trust/polish erosion (F3, F4). Critical unlabelled controls and serious contrast failures degrade the "credible data source" impression, especially for the accessibility-dependent and daylight-mobile segments.
5. Benign exits (nuance for synthesis). Some "home exits" are successes, not failures: a user who finds their school card and taps an outbound link, or who reads the answer and leaves satisfied. Not the entire 46% is a usability leak — but causes 1–4 are the addressable share.

Screenshots

• j1-home-mobile-fold.png: mobile home above the fold — H1 + prominent search box + Search CTA, deadline rail beginning.
• j1-home-mobile-full.png: full mobile home — content order (search → near-me → deadlines → explore → marketing → footer).
• j1-search-results-mobile.png: mobile results for "Welland Primary" — correct single result, rich card.
• j1-postcode-results-mobile.png: mobile results for "B91 3" — no distance, relevance sort, secondary school first.
• j1-home-desktop-fold.png: desktop home — includes trust badge + value-prop subheading absent on mobile.
• j1-search-results-desktop.png: desktop results for "Welland Primary".
• j1-focus-searchbox-desktop.png: keyboard focus state on the search input (orange border + faint ring).
• j1-home-zoom200-desktop.png: full home at 720px (≈200% reflow) — no horizontal scroll, cards reflow to 2×2.