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@@ -89,7 +89,7 @@ These are strengths the fixes below must not regress:
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- Uplift: **home 46% exit rate — decrease, moderate** and **share of sessions reaching a school page — increase, moderate** (assists the majority entry path at its first interaction).
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- Uplift: **home 46% exit rate — decrease, moderate** and **share of sessions reaching a school page — increase, moderate** (assists the majority entry path at its first interaction).
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- **P1.7 — The mobile hero omits the value proposition entirely** *(J1-F6)*
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- **P1.7 — The mobile hero omits the value proposition entirely** *(J1-F6)*
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- Evidence: desktop shows the "UPDATED WITH 2026/2027 ADMISSIONS RESULTS" trust badge and the "24,000+ schools… side by side, in one place" subheading; mobile renders only the poetic H1 ("Every school in England, *compared.*") and a bare search box (`j1-home-desktop-fold.png` vs `j1-home-mobile-fold.png`).
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- Evidence: desktop shows the "UPDATED WITH 2026/2027 ADMISSIONS RESULTS" trust badge and the "27,000+ schools… side by side, in one place" subheading; mobile renders only the poetic H1 ("Every school in England, *compared.*") and a bare search box (`j1-home-desktop-fold.png` vs `j1-home-mobile-fold.png`).
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- Criterion: mobile content parity; Nielsen #1 — first-visit orientation ("what is this, why trust it") absent on the primary viewport.
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- Criterion: mobile content parity; Nielsen #1 — first-visit orientation ("what is this, why trust it") absent on the primary viewport.
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- Argument: 63% of entries land here and 56% of traffic is mobile; a first-time visitor gets no statement of coverage, data source, or freshness above the fold. Weak value proposition at first glance is a classic bounce driver and plausibly a material slice of the 46% exit rate.
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- Argument: 63% of entries land here and 56% of traffic is mobile; a first-time visitor gets no statement of coverage, data source, or freshness above the fold. Weak value proposition at first glance is a classic bounce driver and plausibly a material slice of the 46% exit rate.
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- Recommendation: restore a compact version of the badge + one-line value prop under the mobile H1 (one text block; the fold has room above the deadline rail).
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- Recommendation: restore a compact version of the badge + one-line value prop under the mobile H1 (one text block; the fold has room above the deadline rail).
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tudor
Tudor