Commit Graph
4 Commits
Author SHA1 Message Date
TudorandClaude Opus 5 e820e7fecd fix(analytics): the funnel source read a referrer that never changes
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The staging E2E gate has been red since #132 merged (run 1064, and
1066 after it): "a school reached from a location page is attributed
to it, not to direct" expects `place`, receives `direct`.

#132 fixed a real bug — `/schools/` had no case and fell through to
`direct` — but the mechanism underneath it never worked.
getNavigationSource read document.referrer, which the browser writes
only when a *document* loads. Every internal navigation here is an App
Router soft navigation: history.pushState, no new document, so
document.referrer goes on naming whatever opened the tab for the whole
session.

Verified on staging: load /schools/brentwood, click a school, the URL
becomes /school/… and document.referrer is still "".

So `from` reported `direct` for essentially every in-app journey, not
just the ones through the location layer — search, rankings, compare
and detail were all being counted as "typed the URL". The unit suite
passed throughout because every case set document.referrer directly,
which only happens on a full page load.

The fix is a module-level trail written by RouteTrail, a render-nothing
client component in the root layout. Its lifetime is exactly right: it
survives soft navigation, and it dies on a real document load — which
is precisely when document.referrer becomes meaningful again, so the
two cover each other with no overlap.

Reading it skips entries equal to the current path rather than taking
the second-to-last. That makes the answer independent of whether the
layout effect or the page effect ran first — React orders those by
tree position, which is not a contract worth resting a measurement on
— and it gives the right answer both when the user returns to a page
they came from and on a hard load of a school page.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01FuPUioHpxtaiDNagQvjxyM
2026-08-27 09:22:37 +01:00
TudorandClaude Opus 5 d1a8596208 feat(analytics): measure the location layer, and stop calling it direct
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The location pages were only half-tracked. Umami counts a pageview for
each of the ~3,900 URLs automatically, but nothing else: components/
places contained no track() call, and place_viewed was not even a
declared event name.

The part that mattered was worse than a gap. getNavigationSource mapped
a same-origin referrer to a funnel source and had no case for /schools/,
so every school view arriving through the location layer fell through to
'direct' — the bucket you read as "typed the URL, no referrer". W2's
whole purpose is funnelling search traffic onto school pages, so the one
measurement that says whether it worked was reporting the wrong answer,
and reporting it confidently. Verified live against staging: expected
"place", received "direct".

/schools/ is checked before /school/. They differ by one letter and mean
different things — the location layer versus a single school — and a
prefix test in the wrong order silently merges them.

place_viewed carries kind, slug, phase and school_count. kind is the
reason it exists: whether to keep investing in these pages turns on
which sort earns engagement, and a pageview cannot say, because all four
families share the /schools/ prefix and only the registry knows which is
which. It is a client component because PlaceView is a server component;
one line in PlaceView covers all four families, since they all render
through it.

Both E2E journeys were verified failing against staging first — one
because place_viewed does not exist there, the other on the exact
"place" vs "direct" mismatch.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
2026-08-27 08:23:21 +01:00
TudorandClaude Fable 5 22769b6295 feat(compare): readable comparison chart on mobile
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The compare chart squashed clustered schools into a thin band (y pinned
0-100) under an in-chart title + per-school legend that ate ~40% of a
300px card, leaving converging lines indistinguishable on phones.

- Auto-fit the y-axis to the data on all viewports (computeYBounds in
  lib/utils: padded + min-span for percentages, symmetric around 0 for
  progress, fitted for scores; negative pct-named trend metrics are not
  zero-clamped).
- Distinct point style per school (circle/triangle/rect/rectRot/star)
  as secondary encoding for convergence and colour-blindness.
- Mobile: drop in-chart title/legend/axis titles; add a chip row (colour
  dot + name) that doubles as tap-to-focus — highlights one school's
  line and dims the rest. Chart card 300px -> 340px, nearly all plot.
- Fix a latent colour mismatch: datasets were built from Object.entries
  whose integer-like URN keys enumerate in ascending numeric order,
  desyncing line colours from card colours; the chart now receives the
  ordered school list.
- Union years across schools instead of taking the first school's.
- Extract PerformanceChart's matchMedia pattern into hooks/useIsMobile.

Unit tests for metricKind/computeYBounds; e2e journey covers the mobile
chips and focus toggle.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
2026-07-05 22:02:26 +01:00
Tudor SitaruandClaude Opus 4.7 7e182e88b2 feat(analytics): typed Umami event taxonomy across the funnel
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Add lib/analytics.ts with a single typed track() wrapper. SSR-safe,
never throws, no-ops when Umami isn't loaded. Event names form a
fixed union so refactors stay safe.

14 events wired:

  Discovery (3)
    search_submitted          FilterBar submit + near_me path
    near_me_used              all geolocation outcomes
    empty_results             search returns 0 schools

  Engagement (5)
    school_viewed             SchoolDetail + Secondary on mount, with
                              urn / phase / local_authority / from
    section_nav_used          section-nav links on both detail views
    chart_metric_changed      mobile chart chip switch
    metric_compared_in_rankings rankings metric dropdown
    external_link_clicked     Ofsted / school website / DfE (declarative
                              data-umami-event attributes)

  Conversion (5)
    compare_school_added      search/rankings/detail/compare sources
    compare_school_removed    detail toggle and compare page
    compare_viewed            once per session when there's a selection
                              (school_count, phase_mix)
    compare_metric_changed    compare page metric dropdown
    compare_shared            native sheet vs clipboard distinguished

  Operational (1)
    api_error                 caught in handleResponse, includes
                              endpoint / status / route

Suggested Goals to configure in the Umami dashboard for the funnel
report: search_submitted → school_viewed → compare_school_added →
compare_viewed → compare_shared.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
2026-05-19 22:04:22 +01:00