3 Commits

Include renames

Author	SHA1	Message	Date
TudorandClaude Opus 5	c0547c45e5	feat(seo): rewrite the C1 snippets to earn the click (W8) ... The baseline says these pages already rank and are not clicked. 'compare school performance' sits at position 6.1 with 0.43% CTR; 'compare schools' at 7.2 with 0.87%. The brand query 'school compare' draws 9.16% from the same neighbourhood of the same results page, which rules out a ranking explanation — when the snippet gives a reason to click, it gets clicked. These SERPs are owned by the DfE's own 'Compare school performance' service. The old title put a lowercase brand nobody searches for in the most valuable pixels, then a near-paraphrase of that service's name. Beside the government's own result it read as a lookalike. Intent in the title, differentiator in the description. Titles now match what people type, and the descriptions carry the one fact gov.uk does not publish: how close you had to live to get a place. /compare deliberately takes the tool phrasing rather than the homepage's, so the two pages stop competing for one phrase. The root layout's default and Open Graph copy were saying something different again; they now agree. No hard school counts in any of it. The corpus moves with every data refresh and this repo has already shipped one copy bug of that kind. Tests guard the mechanics — SERP length, intent keyword, the differentiator, no brand-first title — and leave the wording free to iterate. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-21 00:21:08 +01:00
TudorandClaude Opus 5	51ce2d6373	fix(seo): declare a canonical on every route ... The homepage read eleven search params and declared no canonical, so every filter combination was a crawlable near-duplicate of the page we most want to rank. Rankings and admissions declared none either. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-20 23:15:00 +01:00
Tudor SitaruandClaude Sonnet 4.6	f6b9d650f8	feat(admissions): add admissions guide page and homepage countdown strip ... - New /admissions route with AdmissionsView client component - Live countdowns (days until) to Primary/Secondary deadlines and Offer Days - Step-by-step timelines for both tracks with highlighted milestone rows - Tips section covering equal preference rule, late applications, waiting lists - Homepage countdown strip (4 cards) between discovery chips and how-it-works - Admissions nav link and footer link added Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>	2026-04-15 17:00:21 +01:00