/schools/[place]/[phase] shipped as routes but reached nothing. The sitemap
emitted one URL per registry entry and the registry had no phase dimension, so
~950 pages were absent from every sitemap — and PlaceView did not link them
either, leaving them reachable by nothing at all.
That is the query shape the baseline actually showed: 'primary schools in
beccles', 'secondary schools in brentwood'. Publishing the routes without a
path in meant building for the demand and then hiding from it.
Place now carries phase_urns so the per-phase threshold can be applied without
re-querying, the sitemap emits a variant wherever a phase clears the threshold
on its own, and the API exposes the qualifying phases so the place page links
only variants that exist. Outcodes are excluded: nobody searches 'primary
schools in SW11' and those routes do not exist.
Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj
ItemList tells Google the page is a ranked set rather than prose;
BreadcrumbList puts the place in a hierarchy. School URLs in the markup are
absolute on the canonical host, since a relative URL in JSON-LD is ambiguous.
Eight journeys covering all four families, the two-namespace guarantee, the
threshold, the canonical, the sitemap and the local-versus-England line — the
last because that comparison is the reason these pages are not a name dropped
into a template.
Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj