5 Commits

Include renames

Author	SHA1	Message	Date
TudorandClaude Opus 5	24e114dee7	fix(places): stop the place titles doubling the brand ... Every place page shipped as 'Schools in Brentwood - Compare 27 Schools | schoolcompare | schoolcompare'. The root layout's title template appends '| schoolcompare' to any plain-string title, and all four place routes already carried the brand. W8 opted the other routes out with an absolute title; the place routes were written afterwards and did not inherit the lesson. ~2,600 titles affected, and the repetition pushed them past Google's truncation point, so the doubled brand displaced real words in the result. An e2e journey now asserts no title repeats the brand, across the static routes and a place page, so this cannot come back on a route added later. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-21 21:43:32 +01:00
TudorandClaude Opus 5	c981d89137	feat(places): town, locality, authority and outcode routes ... Every generateStaticParams is gated behind PRERENDER_PLACES and wrapped in the same try/catch the school route uses. The plan claimed authority pages were 'few enough to always prebuild' — but few enough still means the API must be reachable at build time, and in CI it is not: the build failed with ECONNREFUSED rather than degrading to ISR. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-21 18:17:57 +01:00
TudorandClaude Opus 5	c0547c45e5	feat(seo): rewrite the C1 snippets to earn the click (W8) ... The baseline says these pages already rank and are not clicked. 'compare school performance' sits at position 6.1 with 0.43% CTR; 'compare schools' at 7.2 with 0.87%. The brand query 'school compare' draws 9.16% from the same neighbourhood of the same results page, which rules out a ranking explanation — when the snippet gives a reason to click, it gets clicked. These SERPs are owned by the DfE's own 'Compare school performance' service. The old title put a lowercase brand nobody searches for in the most valuable pixels, then a near-paraphrase of that service's name. Beside the government's own result it read as a lookalike. Intent in the title, differentiator in the description. Titles now match what people type, and the descriptions carry the one fact gov.uk does not publish: how close you had to live to get a place. /compare deliberately takes the tool phrasing rather than the homepage's, so the two pages stop competing for one phrase. The root layout's default and Open Graph copy were saying something different again; they now agree. No hard school counts in any of it. The corpus moves with every data refresh and this repo has already shipped one copy bug of that kind. Tests guard the mechanics — SERP length, intent keyword, the differentiator, no brand-first title — and leave the wording free to iterate. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-21 00:21:08 +01:00
TudorandClaude Opus 5	3816b92d06	fix(seo): noindex parameterised comparisons, keep bare /compare ... 25,193 schools make ~317 million pairs. The bare page stays indexable as the landing page for the head term; the parameter space goes noindex, follow so its outbound links still count. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-20 23:15:00 +01:00
TudorandClaude Opus 5	51ce2d6373	fix(seo): declare a canonical on every route ... The homepage read eleven search params and declared no canonical, so every filter combination was a crawlable near-duplicate of the page we most want to rank. Rankings and admissions declared none either. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_015mWQnpye9F299NVRCCSRvj	2026-08-20 23:15:00 +01:00