feat(about): give the site a named author

The site had no author, no statement of why it exists and nobody
accountable for its numbers, which is most of why it reads as machine
generated.

The page states plainly that its author is not an education expert. The
credibility claim is lived experience — a parent going through primary
admissions — plus stated provenance for every figure, which is true and
cannot be undermined by someone noticing there is no teaching
qualification behind it. First name only: the Person JSON-LD carries no
familyName, worksFor or affiliation, and a test asserts it stays that
way.

The footer gains a fourth column, with a tablet breakpoint so four
columns pair up rather than crushing before the 768px collapse. The nav
is deliberately untouched — its mobile tab bar already carries four
items.

public/brand/tudor.jpg is NOT in this commit. The page references it and
will show a broken image until the photograph is supplied; a stock
portrait would defeat the entire point of the work.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_017YmbBhr8s7GusjDE12hrZM

nextjs-app/__tests__/app/aboutMetadata.test.ts

@@ -0,0 +1,34 @@
+import { metadata } from '@/app/(frontend)/about/page';
+import { personJsonLd, organizationJsonLd } from '@/lib/jsonld';
+
+describe('/about metadata', () => {
+  it('canonicalises to the bare path', () => {
+    expect(metadata.alternates?.canonical)
+      .toBe('https://www.schoolcompare.co.uk/about');
+  });
+});
+
+describe('author structured data', () => {
+  it('describes a Person with a first name and a photo', () => {
+    const person = personJsonLd();
+    expect(person['@type']).toBe('Person');
+    expect(person.name).toBe('Tudor');
+    expect(person.image).toBe('https://www.schoolcompare.co.uk/brand/tudor.jpg');
+    expect(person.url).toBe('https://www.schoolcompare.co.uk/about');
+  });
+
+  it('never publishes a surname or an employer', () => {
+    // Author identity constraint: first name only. A surname here would be
+    // the one place it leaks, since JSON-LD is machine-read and archived.
+    const serialised = JSON.stringify(personJsonLd());
+    expect(serialised).not.toMatch(/familyName|Sitaru/i);
+    expect(serialised).not.toMatch(/worksFor|affiliation/i);
+  });
+
+  it('describes the site as an Organization the Person authors for', () => {
+    const org = organizationJsonLd();
+    expect(org['@type']).toBe('Organization');
+    expect(org.name).toBe('schoolcompare');
+    expect(org.url).toBe('https://www.schoolcompare.co.uk');
+  });
+});

nextjs-app/app/(frontend)/about/About.module.css

@@ -0,0 +1,83 @@
+.page {
+  max-width: 42rem;
+  margin: 0 auto;
+  padding: 2.5rem 1.25rem 4rem;
+}
+
+.header {
+  display: flex;
+  align-items: center;
+  gap: 1.25rem;
+  margin-bottom: 2rem;
+}
+
+.portrait {
+  border-radius: 50%;
+  border: 2px solid var(--border);
+  object-fit: cover;
+  flex-shrink: 0;
+}
+
+.kicker {
+  font-family: var(--font-ui);
+  font-size: 0.75rem;
+  font-weight: 600;
+  text-transform: uppercase;
+  letter-spacing: 0.06em;
+  color: var(--brand);
+  margin: 0 0 0.35rem;
+}
+
+.heading {
+  font-family: var(--font-display);
+  font-size: clamp(1.5rem, 4vw, 2rem);
+  font-weight: 700;
+  line-height: 1.2;
+  color: var(--text-primary);
+  margin: 0;
+}
+
+.subheading {
+  font-family: var(--font-display);
+  font-size: 1.15rem;
+  font-weight: 600;
+  color: var(--text-primary);
+  margin: 2.25rem 0 0.75rem;
+}
+
+.prose p {
+  font-family: var(--font-ui);
+  font-size: 1rem;
+  line-height: 1.7;
+  color: var(--text-secondary);
+  margin: 0 0 1.1rem;
+}
+
+/* The opening paragraph carries the page. Larger, and in the primary ink
+   rather than the secondary, so it reads as a voice rather than as body copy. */
+.lede {
+  font-size: 1.125rem;
+  color: var(--text-primary);
+}
+
+.prose .lede {
+  font-size: 1.125rem;
+  color: var(--text-primary);
+}
+
+.link {
+  color: var(--brand);
+  font-weight: 600;
+}
+
+.link:hover {
+  color: var(--brand-strong);
+}
+
+@media (max-width: 480px) {
+  .header {
+    flex-direction: column;
+    align-items: flex-start;
+    gap: 1rem;
+  }
+}

nextjs-app/app/(frontend)/about/page.tsx

@@ -0,0 +1,129 @@
+import type { Metadata } from 'next';
+import Image from 'next/image';
+import { absoluteUrl } from '@/lib/site';
+import { personJsonLd, organizationJsonLd } from '@/lib/jsonld';
+import styles from './About.module.css';
+
+export const metadata: Metadata = {
+  title: 'About',
+  description:
+    'Who builds schoolcompare, why it exists, and where its numbers come from.',
+  alternates: { canonical: absoluteUrl('/about') },
+};
+
+export default function AboutPage() {
+  const jsonLd = {
+    '@context': 'https://schema.org',
+    '@graph': [personJsonLd(), organizationJsonLd()],
+  };
+
+  return (
+    <div className={styles.page}>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }}
+      />
+
+      <header className={styles.header}>
+        <Image
+          src="/brand/tudor.jpg"
+          alt="Tudor, who builds schoolcompare"
+          width={96}
+          height={96}
+          className={styles.portrait}
+          priority
+        />
+        <div>
+          <p className={styles.kicker}>Who&apos;s behind this</p>
+          <h1 className={styles.heading}>I&apos;m Tudor. I built this site.</h1>
+        </div>
+      </header>
+
+      <div className={styles.prose}>
+        <p className={styles.lede}>
+          I&apos;m a parent in south-west London. When we started looking at
+          primary schools, I found the information I needed was all published —
+          and almost impossible to hold in one place.
+        </p>
+
+        <p>
+          SATs results were in one government table. Ofsted judgements were in a
+          separate service, in a format that had just changed. Admissions
+          distances were buried in council PDFs, a different one per borough,
+          each with its own layout. I ended up building a spreadsheet, and then
+          I got tired of the spreadsheet.
+        </p>
+
+        <p>
+          So I built this instead. It pulls the official figures into one place
+          and puts them side by side, which is what I wanted and could not find.
+        </p>
+
+        <h2 className={styles.subheading}>I&apos;m not an education expert</h2>
+
+        <p>
+          I want to be straightforward about that. I&apos;m not a teacher, a
+          governor, or an education researcher. I have no qualification that
+          makes my opinion about a school worth more than yours.
+        </p>
+
+        <p>
+          What I do have is the problem itself — I&apos;m going through primary
+          admissions right now — and a working knowledge of data, which is what
+          I do for a living. That combination is enough to take published
+          figures and present them honestly. It is not enough to tell you which
+          school is right for your child, and this site never tries to.
+        </p>
+
+        <h2 className={styles.subheading}>Where the numbers come from</h2>
+
+        <p>
+          Everything here is official published data: Key Stage 2 and Key Stage
+          4 results and school characteristics from the Department for
+          Education, inspection outcomes from Ofsted, and admissions data from
+          local authorities. Nothing is estimated, modelled or filled in. Where
+          a figure is missing, the page says so rather than showing a guess.
+        </p>
+
+        <p>
+          This is an independent site. It is not affiliated with the Department
+          for Education or with Ofsted, and nobody pays to appear on it or to
+          rank higher.
+        </p>
+
+        <h2 className={styles.subheading}>What the data can&apos;t tell you</h2>
+
+        <p>
+          A school is not its results. The figures here describe one year group,
+          on a handful of days, measured in a way that suits national statistics
+          rather than your child. A small cohort makes percentages swing wildly
+          — in a class of thirty, one pupil is more than three points. Results
+          say nothing at all about whether a child will be happy somewhere.
+        </p>
+
+        <p>
+          I try to build that honesty into the site rather than just say it
+          here. Special schools and pupil referral units are never compared
+          against a mainstream national average, because that comparison is
+          meaningless and makes good schools look like failing ones. Where a
+          number is unreliable, the aim is for the page to tell you before you
+          draw a conclusion from it.
+        </p>
+
+        <h2 className={styles.subheading}>If something&apos;s wrong</h2>
+
+        <p>
+          Tell me and I&apos;ll fix it. Genuinely — if a figure looks wrong, or
+          a page gives a misleading impression of a school, I want to know.
+          It&apos;s the fastest way this gets better.
+        </p>
+
+        <p>
+          <a href="mailto:contact@schoolcompare.co.uk" className={styles.link}>
+            contact@schoolcompare.co.uk
+          </a>
+        </p>
+      </div>
+    </div>
+  );
+}

nextjs-app/components/Footer.module.css

@@ -22,7 +22,8 @@
 
 .content {
   display: grid;
-  grid-template-columns: 1.6fr 1fr 1fr;
+  /* Brand column plus three link columns: Product, Resources, About. */
+  grid-template-columns: 1.6fr 1fr 1fr 1fr;
   gap: 2rem;
   margin-bottom: 3rem;
 }
@@ -193,6 +194,14 @@
   color: var(--on-sunken);
 }
 
+/* Four columns crush between the tablet range and the 768px collapse, so
+   pair them up first rather than jumping straight to a single column. */
+@media (max-width: 960px) {
+  .content {
+    grid-template-columns: 1fr 1fr;
+  }
+}
+
 @media (max-width: 768px) {
   .container {
     padding: 2rem 1rem 1.5rem;

nextjs-app/components/Footer.tsx

@@ -93,6 +93,18 @@ export function Footer() {
               </li>
             </ul>
           </div>
+
+          <div className={styles.section}>
+            <h4 className={styles.sectionTitle}>About</h4>
+            <ul className={styles.links}>
+              {/* The only route to a named human. Deliberately not in the nav:
+                  the mobile bottom bar already carries four items, and both of
+                  these are lower intent than any of them. Post bylines link
+                  here too, which is where a reader actually asks the question. */}
+              <li><a href="/about" className={styles.link}>Who&apos;s behind this</a></li>
+              <li><a href="/blog" className={styles.link}>Blog</a></li>
+            </ul>
+          </div>
         </div>
 
         <div className={styles.bottom}>

nextjs-app/lib/jsonld.ts

@@ -0,0 +1,34 @@
+import { SITE_URL, absoluteUrl } from '@/lib/site';
+
+/**
+ * The site's author entity.
+ *
+ * First name only, by choice — see /about. That makes this a weaker search
+ * signal than a fully identified author would be, which is why the About page
+ * carries a substantial methodology section: the credibility has to come from
+ * stated provenance rather than from a corroborable identity.
+ *
+ * Everything that needs an author — the About page, every post byline —
+ * references this one shape, so search engines resolve them all to one entity.
+ */
+export function personJsonLd() {
+  return {
+    '@type': 'Person',
+    '@id': `${SITE_URL}/about#tudor`,
+    name: 'Tudor',
+    url: absoluteUrl('/about'),
+    image: absoluteUrl('/brand/tudor.jpg'),
+    description:
+      'Parent in south-west London who built schoolcompare while looking for a primary school.',
+  } as const;
+}
+
+export function organizationJsonLd() {
+  return {
+    '@type': 'Organization',
+    '@id': `${SITE_URL}#organization`,
+    name: 'schoolcompare',
+    url: SITE_URL,
+    logo: absoluteUrl('/icon-512.png'),
+  } as const;
+}