copy(web): replace em dashes in public copy

Rewrites every visitor-facing string that used an em dash, choosing the
punctuation for what the dash was doing: a colon before a list or
explanation, a comma for an aside, a full stop between two thoughts,
parentheses for an aside mid-sentence. Covers page titles and meta
descriptions, the home and admissions guide copy, school page headings
and notes, the compare page, metric labels and tooltips.

Two rewrites also fix the sentence around them: the closure banner no
longer repeats "proposed for closure", and the cut-off caveat's list of
priorities now parses.

A lone dash marking a missing value in a table cell stays: it is a data
convention, not prose. A Jest guard walks the source with the TypeScript
parser and fails on any other em dash in a string or JSX text node.

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>

nextjs-app/components/compare/CompareAcademics.tsx

@@ -26,7 +26,7 @@ interface StripSpec {
 
 const TIER1_PRIMARY: StripSpec[] = [
   {
-    label: 'Reading, writing & maths — expected standard',
+    label: 'Reading, writing & maths: expected standard',
     metric: 'rwm_expected_pct',
     anchorKey: 'rwm_expected_pct',
     tip: '% of Year 6 pupils reaching the expected standard in reading, writing and maths.',
@@ -49,18 +49,18 @@ const TIER1_PRIMARY: StripSpec[] = [
 
 const TIER2_PRIMARY: StripSpec[] = [
   {
-    label: 'Grammar, punctuation & spelling — expected standard',
+    label: 'Grammar, punctuation & spelling: expected standard',
     metric: 'gps_expected_pct',
     anchorKey: 'gps_expected_pct',
   },
   {
-    label: 'Science — expected standard (teacher-assessed)',
+    label: 'Science: expected standard (teacher-assessed)',
     metric: 'science_expected_pct',
     anchorKey: 'science_expected_pct',
-    tip: 'Teacher-assessed, like writing — there has been no KS2 science test since 2009, so comparisons are indicative.',
+    tip: 'Teacher-assessed, like writing. There has been no KS2 science test since 2009, so comparisons are indicative.',
   },
   {
-    label: 'Average scaled score — reading',
+    label: 'Average scaled score: reading',
     metric: 'reading_avg_score',
     anchorKey: 'reading_avg_score',
     min: 100,
@@ -68,7 +68,7 @@ const TIER2_PRIMARY: StripSpec[] = [
     unit: '',
   },
   {
-    label: 'Average scaled score — maths',
+    label: 'Average scaled score: maths',
     metric: 'maths_avg_score',
     anchorKey: 'maths_avg_score',
     min: 100,
@@ -76,7 +76,7 @@ const TIER2_PRIMARY: StripSpec[] = [
     unit: '',
   },
   {
-    label: 'Average scaled score — grammar, punctuation & spelling',
+    label: 'Average scaled score: grammar, punctuation & spelling',
     metric: 'gps_avg_score',
     anchorKey: 'gps_avg_score',
     min: 100,
@@ -193,7 +193,7 @@ export function CompareAcademics({
     return (
       <Section
         title="How students do academically"
-        how="GCSE results (latest year). Attainment 8 averages performance across eight subjects; Progress 8 shows how much progress students make compared with similar students nationally — the wording is DfE's own banding."
+        how="GCSE results (latest year). Attainment 8 averages performance across eight subjects; Progress 8 shows how much progress students make compared with similar students nationally. The wording is DfE's own banding."
       >
         <SectionGrid schools={schools}>
           <RowLabel tip="Average Attainment 8 score across eight GCSE subjects.">Attainment 8</RowLabel>
@@ -230,7 +230,7 @@ export function CompareAcademics({
                 </Chip>
               ) : p8NotPublished[i] ? (
                 <span className={s.small}>
-                  Not published — this GCSE year group sat no KS2 tests (COVID), so DfE has no
+                  Not published: this GCSE year group sat no KS2 tests (COVID), so DfE has no
                   baseline to measure progress from
                 </span>
               ) : (
@@ -308,7 +308,7 @@ export function CompareAcademics({
   return (
     <Section
       title="How children do academically"
-      how="Results from national tests and teacher assessments at the end of Year 6 — writing is assessed by teachers, not tested. Each line runs from 0–100%; the grey tick marks the England average, so dots to its right are above average."
+      how="Results from national tests and teacher assessments at the end of Year 6 (writing is assessed by teachers, not tested). Each line runs from 0–100%; the grey tick marks the England average, so dots to its right are above average."
     >
       <div className={s.card}>
         {TIER1_PRIMARY.map((spec) => (
@@ -324,7 +324,7 @@ export function CompareAcademics({
         ))}
 
         <details className={styles.moreMeasures}>
-          <summary>More measures — grammar, punctuation &amp; spelling, science, average scaled scores</summary>
+          <summary>More measures: grammar, punctuation &amp; spelling, science, average scaled scores</summary>
           {TIER2_PRIMARY.map((spec) => (
             <Strip
               key={spec.metric}

nextjs-app/components/compare/CompareAdmissions.tsx

@@ -49,17 +49,17 @@ export function CompareAdmissions({
       how={
         <>
           From the most recent admissions round ({entryLabel}). &quot;First choice&quot; means
-          families who ranked the school top of their application form — officially a &quot;first
-          preference&quot;. Schools never see your ranking: places are decided only by the
+          families who ranked the school top of their application form (officially a &quot;first
+          preference&quot;). Schools never see your ranking: places are decided only by the
           school&apos;s admission criteria, so listing a school lower down never hurts your chances.
-          These are National Offer Day offers — waiting lists and appeals can change the final
+          These are National Offer Day offers. Waiting lists and appeals can change the final
           intake.
         </>
       }
     >
       <SectionGrid schools={schools}>
         <Measure
-          tip="How many application forms named the school at any preference rank — not the number of families competing head-to-head for a place."
+          tip="How many application forms named the school at any preference rank. This is not the number of families competing head-to-head for a place."
           label="Interest in the school"
         >
         {schools.map((school, i) => {
@@ -126,7 +126,7 @@ export function CompareAdmissions({
               // Selective schools: the entrance test decides, whatever the
               // offer percentage looks like — never the distance template.
               text =
-                'Entry is by entrance test — the school is selective; distance and preference rank don’t decide places.';
+                'Entry is by entrance test. The school is selective, so distance and preference rank don’t decide places.';
             } else if (summary.firstPrefPct >= 100) {
               text = `Every family who put ${school.school_name} first got a place.`;
             } else if (summary.firstPrefPct >= 90) {
@@ -134,9 +134,9 @@ export function CompareAdmissions({
             } else if (a?.oversubscribed) {
               text = isSecondary
                 ? faith
-                  ? 'More first-choice applications than places — check the school’s admission criteria (faith-based criteria may apply).'
-                  : 'More first-choice applications than places — check the school’s admission criteria (catchment or distance often decides, but criteria vary).'
-                : 'More first-choice applications than places — check the school’s admission criteria (for most non-faith primaries, distance decides).';
+                  ? 'More first-choice applications than places. Check the school’s admission criteria (faith-based criteria may apply).'
+                  : 'More first-choice applications than places. Check the school’s admission criteria (catchment or distance often decides, but criteria vary).'
+                : 'More first-choice applications than places. Check the school’s admission criteria (for most non-faith primaries, distance decides).';
             } else {
               text = `${summary.firstPrefPct}% of first-choice families received an offer.`;
             }

nextjs-app/components/compare/CompareAtAGlance.tsx

@@ -70,7 +70,7 @@ export function CompareAtAGlance({
     : benchmarks?.primary?.median_pupils;
 
   return (
-    <Section title="At a glance" how="The short version — each row below is explained in its own section further down.">
+    <Section title="At a glance" how="The short version. Each row below is explained in its own section further down.">
       <SectionGrid schools={schools}>
         <Measure label="Latest Ofsted inspection">
         {schools.map((school, i) => {

nextjs-app/components/compare/CompareCommunity.tsx

@@ -56,12 +56,12 @@ export function CompareCommunity({
       how={
         <>
           The school&apos;s community, from the latest school census. State-school averages are
-          computed from our dataset and shown for context — there&apos;s no &ldquo;right&rdquo;
+          computed from our dataset and shown for context. There&apos;s no &ldquo;right&rdquo;
           number here.
           {anyAllThrough && (
             <>
               {' '}
-              For all-through schools these figures cover the whole school, all ages — not just
+              For all-through schools these figures cover the whole school and all ages, not just
               the {isSecondary ? 'secondary' : 'primary'} phase.
             </>
           )}
@@ -79,7 +79,7 @@ export function CompareCommunity({
           if (pupils != null && capacity != null && capacity > 0) {
             capNote =
               pupils >= capacity
-                ? `${capacity.toLocaleString('en-GB')} places — at or above capacity`
+                ? `${capacity.toLocaleString('en-GB')} places (at or above capacity)`
                 : `of ${capacity.toLocaleString('en-GB')} places (${Math.round((pupils / capacity) * 100)}% full)`;
           }
           return (
@@ -111,7 +111,7 @@ export function CompareCommunity({
         </Measure>
 
         <Measure
-          tip="% of pupils eligible for free school meals — a common measure of how many pupils come from lower-income families. Benchmark computed across state schools in our dataset."
+          tip="% of pupils eligible for free school meals, a common measure of how many pupils come from lower-income families. Benchmark computed across state schools in our dataset."
           label="Free school meals"
         >
         {schools.map((school, i) => {
@@ -145,7 +145,7 @@ export function CompareCommunity({
         </Measure>
 
         <Measure
-          tip="% of pupils receiving SEN support (not including EHC plans). A high figure can mean the school hosts specialist provision — often a strength, not a warning sign. State-school average computed from our dataset."
+          tip="% of pupils receiving SEN support (not including EHC plans). A high figure can mean the school hosts specialist provision, which is often a strength rather than a warning sign. State-school average computed from our dataset."
           label="Extra learning support (SEN)"
         >
         {schools.map((school, i) => {

nextjs-app/components/compare/CompareOfsted.tsx

@@ -47,7 +47,7 @@ function ResultCell({ display }: { display: OfstedDisplay }) {
     return (
       <>
         <strong style={{ fontSize: '0.9rem' }}>Report card</strong>
-        <span className={s.small}>New-style inspection — no overall grade is given</span>
+        <span className={s.small}>New-style inspection: no overall grade is given</span>
       </>
     );
   }
@@ -127,7 +127,7 @@ function JudgementDetailCell({
   if (published.length === 0) {
     return (
       <span className={s.small}>
-        We don&apos;t hold area-by-area detail for this inspection — see {schoolName}&apos;s
+        We don&apos;t hold area-by-area detail for this inspection. See {schoolName}&apos;s
         Ofsted page for the full report.
       </span>
     );