diff --git a/backend/app.py b/backend/app.py
index 29ded85..8dc48fa 100644
--- a/backend/app.py
+++ b/backend/app.py
@@ -65,11 +65,11 @@ class SecurityHeadersMiddleware(BaseHTTPMiddleware):
         # Content Security Policy
         response.headers["Content-Security-Policy"] = (
             "default-src 'self'; "
-            "script-src 'self' 'unsafe-inline' https://cdn.jsdelivr.net https://unpkg.com; "
+            "script-src 'self' 'unsafe-inline' https://cdn.jsdelivr.net https://unpkg.com https://www.googletagmanager.com; "
             "style-src 'self' 'unsafe-inline' https://fonts.googleapis.com https://cdn.jsdelivr.net https://unpkg.com; "
             "font-src 'self' https://fonts.gstatic.com; "
-            "img-src 'self' data: https://*.tile.openstreetmap.org https://unpkg.com; "
-            "connect-src 'self' https://cdn.jsdelivr.net https://*.tile.openstreetmap.org https://unpkg.com; "
+            "img-src 'self' data: https://*.tile.openstreetmap.org https://unpkg.com https://www.google-analytics.com; "
+            "connect-src 'self' https://cdn.jsdelivr.net https://*.tile.openstreetmap.org https://unpkg.com https://www.google-analytics.com https://analytics.google.com https://*.google-analytics.com; "
             "frame-ancestors 'none'; "
             "base-uri 'self'; "
             "form-action 'self';"
@@ -199,6 +199,14 @@ async def serve_rankings():
     return FileResponse(settings.frontend_dir / "index.html")
 
 
+@app.get("/api/config")
+async def get_config():
+    """Return public configuration for the frontend."""
+    return {
+        "ga_measurement_id": settings.ga_measurement_id
+    }
+
+
 @app.get("/api/schools")
 @limiter.limit(f"{settings.rate_limit_per_minute}/minute")
 async def get_schools(
diff --git a/backend/config.py b/backend/config.py
index 04cefa4..ce0b8dc 100644
--- a/backend/config.py
+++ b/backend/config.py
@@ -38,6 +38,9 @@ class Settings(BaseSettings):
     rate_limit_burst: int = 10  # Allow burst of requests
     max_request_size: int = 1024 * 1024  # 1MB max request size
 
+    # Analytics
+    ga_measurement_id: Optional[str] = "G-J0PCVT14NY"  # Google Analytics 4 Measurement ID
+
     class Config:
         env_file = ".env"
         env_file_encoding = "utf-8"
diff --git a/frontend/index.html b/frontend/index.html
index 0bc2c63..62b1d38 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -354,6 +354,38 @@
     </footer>
 
     <script src="/static/app.js"></script>
+
+    <!-- Google Analytics (loaded conditionally after consent) -->
+    <script>
+        var GA_MEASUREMENT_ID = null;
+
+        // Fetch GA ID from server config
+        fetch('/api/config')
+            .then(function(response) { return response.json(); })
+            .then(function(config) {
+                if (config.ga_measurement_id) {
+                    GA_MEASUREMENT_ID = config.ga_measurement_id;
+                }
+            })
+            .catch(function(err) { console.warn('Failed to load config:', err); });
+
+        function loadGoogleAnalytics() {
+            if (window.gaLoaded || !GA_MEASUREMENT_ID) return;
+            window.gaLoaded = true;
+
+            var script = document.createElement('script');
+            script.async = true;
+            script.src = 'https://www.googletagmanager.com/gtag/js?id=' + GA_MEASUREMENT_ID;
+            document.head.appendChild(script);
+
+            window.dataLayer = window.dataLayer || [];
+            function gtag(){dataLayer.push(arguments);}
+            window.gtag = gtag;
+            gtag('js', new Date());
+            gtag('config', GA_MEASUREMENT_ID);
+        }
+    </script>
+
     <!-- Cookie Consent Banner -->
     <script src="https://cdn.jsdelivr.net/gh/silktide/consent-manager@main/silktide-consent-manager.js"></script>
     <script>
@@ -365,14 +397,26 @@
                     description: 'Essential cookies required for the website to function properly.',
                     required: true,
                     defaultValue: true
+                },
+                {
+                    id: 'analytics',
+                    label: 'Analytics',
+                    description: 'Help us understand how visitors use our site so we can improve it.',
+                    required: false,
+                    defaultValue: false
                 }
             ],
             text: {
                 title: 'Cookie Preferences',
-                description: 'This website does not use tracking cookies. We only use essential cookies required for the site to function.',
-                acceptAll: 'Accept',
+                description: 'We use cookies to improve your experience. Analytics cookies help us understand how you use the site.',
+                acceptAll: 'Accept All',
                 rejectAll: 'Reject All',
                 save: 'Save Preferences'
+            },
+            onConsentChange: function(consent) {
+                if (consent.analytics) {
+                    loadGoogleAnalytics();
+                }
             }
         });
     </script>